Bangkok, 10900,
Thailand
S Hotels and Resorts Public Company Technographics
S Hotels and Resorts Public Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by S Hotels and Resorts Public Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 S Hotels and Resorts Public Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that S Hotels and Resorts Public Company has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2020, Microsoft 365 for Collaboration in 2018, Revinate Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems S Hotels and Resorts Public Company is running and its propensity to invest more and deepen its relationship with SAP , SAS Institute , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing S Hotels and Resorts Public Company revenues, which have grown to $252.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for S Hotels and Resorts Public Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
S Hotels and Resorts Public Company Tech Stack and Enterprise Applications
S Hotels and Resorts Public Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, S Hotels and Resorts Public Company implemented SAP ERP ECC 6.0 to support ERP Financial processes. The deployment established a centralized SAP ERP ECC 6.0 instance to consolidate corporate finance, accounting, and property level accounting workflows across its Thailand operations.
Configuration work focused on general ledger, accounts payable, accounts receivable, tax accounting, financial reporting, and account reconciliation capabilities inside SAP ERP ECC 6.0. Implementation included chart of accounts harmonization, automated posting rules, month end close orchestration, and ledger reconciliation workflows aligned to hotel accounting practices and tax reporting requirements.
Operational coverage centered on the accounting and finance departments based in Bangkok, supporting senior accounting officers and accounting staff responsible for tax accounting, financial reporting, and account reconciliation using SAP ERP ECC 6.0. Governance elements included centralized master data controls, role based access controls, and standardized close procedures to enforce financial control and consistent reporting across properties.
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Subscription and Recurring Billing | ERP |
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2022 | 2022 |
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S Hotels and Resorts Public Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, S Hotels and Resorts Public Company deployed Microsoft 365 as a Collaboration platform. Microsoft 365 was adopted to standardize corporate collaboration and productivity workflows, and the application is referenced as being used on their website.
Deployment centered on a cloud-hosted Microsoft 365 tenant configured to deliver email and calendaring, document management and intranet content, and real-time collaboration via Microsoft 365 core services. Functional capabilities implemented included Exchange Online for mail, SharePoint Online and OneDrive for Business for content lifecycle and centralized file storage, and Microsoft Teams for meetings and team collaboration. Identity and access governance used Azure Active Directory and role-based access policies to control user access across corporate and resort operational groups in Thailand, with administrative controls focused on centralized policy configuration, security baselines, and tenant-level governance. The implementation positioned S Hotels and Resorts Public Company Microsoft 365 Collaboration to support business functions including corporate communications, operations coordination, and employee productivity.
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S Hotels and Resorts Public Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Revinate | Legacy | Revinate Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, S Hotels and Resorts Public Company deployed Revinate Marketing as its Marketing Automation solution to unify guest data and drive direct bookings across its portfolio of nearly 40 hotels, resorts, and investments spanning EMEA and APAC. The implementation was scoped to support both property marketing teams and the corporate digital marketing office, enabling coordinated campaign execution and centralized guest data access.
Revinate Marketing was configured as a central guest data repository with segmentation filters, campaign orchestration, and booking attribution capabilities. Individual properties were given the ability to create property level campaigns using targeted segments such as families or repeat guests, while the corporate team ran portfolio level campaigns that leveraged cross property guest history and preferences. The deployment included use cases for seasonal and festivity targeting as well as OTA win back workflows.
Operationally the system addressed data fragmentation from multiple property management systems by providing a single place to store and access guest profiles and preference attributes, while enabling campaign to booking tracking so marketing performance could be tied to direct revenue. The implementation covered marketing and frontline operations teams, and supported campaign reporting across EMEA and APAC properties without requiring expensive infrastructure upgrades.
Governance was organized to move away from mass marketing toward sensible segmentation, with property autonomy for local offers and centralized oversight for brand and portfolio campaigns. Results reported from the Revinate Marketing deployment included direct revenue of ฿20,712,927 which is 617,924 US dollars in the last six months, an average of ฿993,000 which is 29,629 US dollars in direct revenue per campaign, an average of 87 room nights per campaign, an average open rate of 27 percent, and an OTA win back campaign in the last six months that delivered 91 room nights and ฿845,000 which is 25,212 US dollars in revenue.
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Tag Management | CRM |
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2020 | 2020 |
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S Hotels and Resorts Public Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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S Hotels and Resorts Public Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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S Hotels and Resorts Public Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at S Hotels and Resorts Public Company
Apps Being Evaluated by S Hotels and Resorts Public Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-14 | S Hotels and Resorts Public Company | Evaluated | SABRE | Sabre SynXis Central Reservations System | Reservation and Booking Management | ERP Services and Operations |