Sacramento Bee
Sacramento Bee Technographics
Sacramento Bee Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sacramento Bee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Sacramento Bee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sacramento Bee has purchased the following applications: Jobcase Recruitology ATS for Applicant Tracking System in 2012, GumGum for Artificial Intelligence Marketing in 2018, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sacramento Bee is running and its propensity to invest more and deepen its relationship with Jobcase , Oracle , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sacramento Bee revenues, which have grown to $232.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sacramento Bee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sacramento Bee Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobcase | Legacy | Jobcase Recruitology ATS | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Sacramento Bee implemented Jobcase Recruitology ATS, adopting it as its Applicant Tracking System and provisioning candidate intake through a Recruitology-hosted career site. The Jobcase Recruitology ATS instance is visible on the Sacramento Bee website via apply.recruitology.com, indicating a hosted career‑site deployment for external job posting and application capture.
Configuration focused on core Applicant Tracking System capabilities typical for media industry recruiting, including job posting management, career site integration, candidate application intake, resume parsing, candidate tracking, and basic workflow automation for screening and interview scheduling. The Jobcase Recruitology ATS supports Talent Acquisition and HR business functions by centralizing applicant records and moving requisitions through configured recruitment stages.
Operational integration is centered on the Recruitology-hosted application pages, which surface job listings on Sacramento Bee web properties and collect applicant submissions into the Jobcase Recruitology ATS environment. This setup implies routing of candidate data to recruiting operations and HR for review, while enabling distribution to external job boards and sourcing channels supported by the Recruitology platform.
Governance and rollout were managed through recruiting and HR stakeholders, with configuration of job approval and applicant workflow controls inside the Jobcase Recruitology ATS. The implementation emphasizes a web-hosted ATS architecture that reduces on-premise footprint and aligns recruiting operations with the Sacramento Bee careers presence online.
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Core HR | HCM |
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2006 | 2018 |
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Workforce Management | HCM |
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2008 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Sacramento Bee implemented GumGum on its website to introduce Artificial Intelligence Marketing capabilities for the publisher's digital advertising and marketing functions. The deployment of GumGum was focused on web property instrumentation, bringing algorithmic contextual targeting and in-page advertising features to site inventory.
GumGum was configured to operate via client-side tag deployment and site-level script insertion, enabling contextual ad placement and automated content adjacency decisions that align with editorial pages. Functional capabilities implemented included contextual targeting, in-image ad placement and campaign measurement workflows typical of Artificial Intelligence Marketing platforms, with configuration routed through the vendor management interface.
Operational scope centered on the Sacramento Bee website, with ad operations, marketing, and audience revenue teams responsible for campaign configuration and ongoing management. Governance involved embedding the GumGum tag across site templates and aligning ad operations processes to the platform's measurement and optimization controls, enabling routine campaign updates and reporting through the GumGum application.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Sacramento Bee implemented Zoom as its Audio Video and Web Conferencing solution, deploying Zoom on the Sacramento Bee website to support public-facing sessions alongside internal collaboration. The deployment established Zoom as a primary platform for newsroom coordination and audience-facing digital events.
Zoom was configured to leverage core Audio Video and Web Conferencing capabilities including scheduled meetings, webinar hosting, cloud recording, screen sharing, chat, and host controls. Configuration emphasized role-based host privileges and cloud recording retention to align with editorial workflow needs.
Operational coverage spanned editorial teams, marketing, and events staff, with web‑surfaced sessions for external audiences and access-controlled meetings for internal collaboration. The implementation centered on using Zoom on the website to publish webinar registration and live session links while keeping editorial planning and briefing sessions within controlled meeting environments.
Governance focused on meeting scheduling policies, public webinar registration workflows, moderation and access controls, and standardized host training, creating consistent operational procedures for virtual interviews and digital events. These governance and workflow changes formalized how Sacramento Bee uses Zoom for newsroom communication and audience engagement.
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Collaboration | Collaboration |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Digital Workspace | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Sacramento Bee
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sacramento Bee Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sacramento Bee IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sacramento Bee digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sacramento Bee Technographics
Sacramento Bee is a Media organization based in United States,
with around 1000 employees and annual revenues of $232.0 million.
Sacramento Bee operates a diverse technology stack with applications such as
Jobcase Recruitology ATS, GumGum and Zoom,
covering areas like Applicant Tracking System, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Sacramento Bee has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Jobcase, GumGum and Zoom Video Communications.
Sacramento Bee recently adopted applications including
6sense Account Engagement Platform in 2024, OneTrust Cookie Consent in 2021 and Rackspace Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sacramento Bee’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sacramento Bee’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sacramento Bee technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.