Sandwell Council
Sandwell Council House, Freeth St,
Oldbury, B69 3DE,
United Kingdom
Oldbury, B69 3DE,
United Kingdom
44 12 1368-1177
Government
Sandwell Council Technographics
Sandwell Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sandwell Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4118 Sandwell Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sandwell Council has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2019, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sandwell Council is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Jadu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sandwell Council revenues, which have grown to $561.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sandwell Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sandwell Council Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP Financial Management | Inoapps | 2019 | 2020 |
In 2019 Sandwell Council agreed to replace Oracle E-Business Suite and committed to implementing Oracle Cloud ERP as its ERP Financial solution to support core Finance, Human Resources, Payroll and Procurement functions. The council identified Oracle Corporation UK Ltd as the vendor and pursued a negotiated procurement route under the Public Contracts Regulation 2015, publishing a voluntary ex ante notice and securing Cabinet approval on 9 October 2019.
The implementation scope centered on configuring Oracle Cloud ERP to cover financial management, procurement, payroll and HR modules that were previously delivered by Oracle E-Business Suite. The project preserved the requirement to serve maintained schools in the borough, Sandwell Children’s Trust and West Midlands Fire Service, so functional configuration and data migration planning explicitly targeted multi-entity financial consolidation, payroll feeds and supplier procurement workflows.
Operationally the deployment was structured as a cloud hosted Oracle Cloud ERP provision, with Inoapps appointed as implementation partner using the Crown Commercial Services framework. Inoapps had provided managed services to the council since July 2016 and held platinum Oracle partner status, and the council contracted Inoapps for implementation services at a value of £1.2m, aligning partner delivery with the council’s existing managed service arrangements.
Governance and commercial terms were documented up front, the Oracle contract was set for five years with an option to extend to seven years at a rate of £700k per annum, and the overall five year project cost including implementation partner fees was estimated at £5.64m. The timetable experienced repeated delays and the new Oracle Cloud ERP implementation will not go live before Oracle E-Business Suite becomes unsupported from 31 December 2021, creating a critical program timing risk for the council.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019 Sandwell Council implemented Oracle Cloud HCM Absence Management as part of a broader Oracle Cloud Fusion HCM and Finance greenfield program. The implementation used Oracle Cloud HCM 13 19d and explicitly covered Core HR, Payroll, Absences, Cloud Recruiting and SLA capabilities, aligning the absence capability with the council’s Absence and Leave Management requirements. The deployment narrative positions Oracle Cloud HCM Absence Management within a cloud-first, enterprise HCM architecture for public sector payroll and HR administration.
The configuration work included detailed functional solution design blueprints and technical design documentation, with a pre-fit GAP analysis to align Cloud HCM configurations to council requirements. Design activities addressed Enterprise structure and Legal Entity modeling, PSU, LDG and TRU information setup, and absence rules configuration consistent with public sector payroll needs. Workshops produced TO-BE process models derived from AS-IS reviews to inform absence policy mapping and automated leave workflows.
Integrations and transformation tasks included a review and analysis of the existing eBusiness R12.1.3 Oracle HRMS environment, and translating required HR and payroll constructs into Cloud HCM constructs. The scope encompassed Council and Fire Services operational coverage within the United Kingdom, with an implementation window running from November 2019 to February 2020. Solution testing cycles included product demos and conference room pilots to validate absence accrual, absence booking, and payroll interfacing scenarios.
Governance and rollout were structured around requirements and design workshops, CRP sessions, and documented solution blueprints to support change control and future operational governance. The program emphasized mapping requirements to configuration, producing detailed functional and technical artifacts for HR, Payroll and Finance business users. Execution focused on embedding Oracle Cloud HCM Absence Management into the council’s HR operating model while preserving payroll integration and public sector compliance constructs.
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Core HR | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Sandwell Council implemented GumGum on its public website as an Artificial Intelligence Marketing capability deployed for on-site audience engagement. GumGum is used as the council's web-focused Artificial Intelligence Marketing application to support marketing and communications functions across the public-facing web estate.
The implementation centers on in-page contextual advertising and creative delivery, typical functional modules for GumGum in the Artificial Intelligence Marketing category, including automated contextual targeting, image and in-content creative placement, and measurement instrumentation for web pages. Configuration appears focused on front-end delivery and content-aware ad placement, aligning with standard category workflows for content analysis and programmatic creative rendering.
Operationally the deployment is scoped to the Sandwell Council website and is integrated into the council web property to serve contextual creatives and capture engagement signals, supporting marketing and communications teams. Governance and rollout are website-centric, with implementation and control residing in web content and digital engagement processes rather than back-office systems.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Citizen Engagement | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sandwell Council
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sandwell Council Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sandwell Council IT executives and key decision makers. This section highlights Sandwell Council's latest recorded technology evaluations, including Teleperformance Call Center Service for Professional Services on 2024-07-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sandwell Council digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sandwell Council Technographics
Sandwell Council is a Government organization based in United Kingdom,
with around 4118 employees and annual revenues of $561.0 million.
Sandwell Council operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM Absence Management and GumGum,
covering areas like ERP Financial, Absence and Leave Management and Artificial Intelligence Marketing.
Sandwell Council has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GumGum.
Sandwell Council recently adopted applications including
Quantcast Measure in 2021, Amazon EC2 in 2021 and GumGum in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sandwell Council’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sandwell Council’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sandwell Council technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.