Saracens
Greenlands Lane, Hendon,
London, NW4 1RL,
United Kingdom
London, NW4 1RL,
United Kingdom
44 20 3675-7226
Leisure and Hospitality
Saracens Technographics
Saracens Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Saracens and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 159 Saracens employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Saracens has purchased the following applications: Zype for Audio Video and Web Conferencing in 2022, Pipedrive CRM for CRM in 2019, Amazon EC2 for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Saracens is running and its propensity to invest more and deepen its relationship with Zype , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Saracens revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Saracens intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Saracens Tech Stack and Enterprise Applications
Saracens Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zype | Legacy | Zype | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Saracens deployed Zype on their website to centralize streaming and on-demand video content. Zype is used as the Audio Video and Web Conferencing platform for web-hosted media, supporting the club's marketing and fan engagement workflows. The deployment positions Zype as the primary application for video playback, content cataloging and delivery on saracens.com.
The Zype implementation configures content ingestion, metadata cataloging, embedded player management and playback orchestration, reflecting standard Audio Video and Web Conferencing functional modules. Implementation includes access control and publishing workflows, enabling site page embeds and scheduled content release managed through Zype's management console. Governance emphasizes media publishing processes and editorial approval before web publication, impacting marketing and media operations.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Saracens CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pipedrive | Legacy | Pipedrive CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Saracens implemented Pipedrive CRM to centralize B2C commercial, sales, and customer relations workflows within the leisure and hospitality business. The Pipedrive CRM deployment targeted prospecting, broker and partner management, and project-based sales for furnishing and unit-level customer engagements, aligning the application to front-office sales functions.
Configuration emphasized pipeline management and contact management, with deal stages mapped to prospecting, partnership formation, customer presentation, and project setup. Activity scheduling and task management were configured to track outreach, demonstrations, and follow ups, while custom fields and notes captured investor and unit-level project details. The implementation leveraged standard CRM capabilities for lead qualification, deal tracking, and activity driven sales workflows.
The deployment operated as a cloud hosted SaaS application used by B2C Commercial Analysts and sales teams within Saracens in the United Kingdom, supporting broker partnership workflows and customer lifecycle management. No named system integrations were documented in source data, the focus remained on using Pipedrive CRM as the primary system of record for customer control and prospect tracking.
Governance incorporated role based access and standardized sales stages to maintain pipeline hygiene and consistent customer data practices. Day to day operations used Pipedrive CRM to record interactions, manage partnerships with brokers and agencies, and coordinate the end to end processes for furnishing projects and investor relations.
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Saracens IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Saracens deployed Amazon EC2 to provide compute capacity for its public website, implementing Amazon EC2 as the core component of its Application Hosting and Computing Services footprint. The implementation uses Amazon EC2 to run virtual server instances that host web and application workloads for saracens.com, with the full application name Amazon EC2 referenced as the provisioned compute layer supporting site content and dynamic pages.
Configuration follows standard Amazon EC2 patterns, including AMI image management, instance lifecycle control, virtual network security groups and compute instance sizing to match web workloads. Operational scope centers on the website operations team, which manages instance provisioning, monitoring, patching and capacity adjustments through the AWS management console and command line interfaces, positioning Amazon EC2 as the primary Application Hosting and Computing Services platform for the Saracens website.
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Saracens CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Saracens
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Sales & Business Development | Director | Sales | |
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Senior Sales Executive | Director | Sales | |
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Head of Marketing | Director | Marketing | |
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Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Saracens Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Saracens IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Saracens digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Saracens Technographics
Saracens is a Leisure and Hospitality organization based in United Kingdom,
with around 159 employees and annual revenues of $20.0 million.
Saracens operates a diverse technology stack with applications such as
Zype, Pipedrive CRM and Amazon EC2,
covering areas like Audio Video and Web Conferencing, CRM and Application Hosting and Computing Services.
Saracens has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zype, Pipedrive and Amazon Web Services (AWS).
Saracens recently adopted applications including
Zype in 2022, Slack Connect in 2022 and Amazon CloudFront in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Saracens’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Saracens’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Saracens technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.