Nairobi, x,
Kenya
Sarova Hotels and Resorts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sarova Hotels and Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Sarova Hotels and Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sarova Hotels and Resorts has purchased the following applications: Amadeus iHotelier (ex TravelClick iHotelier) for Reservation and Booking Management in 2019, Cendyn eLoyalty for Customer Loyalty in 2022, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sarova Hotels and Resorts is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Cendyn , The Hotels Network or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sarova Hotels and Resorts revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sarova Hotels and Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus iHotelier (ex TravelClick iHotelier) | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cendyn | Legacy | Cendyn eLoyalty | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Sarova Hotels and Resorts selected Cendyn eLoyalty as part of a broader Cendyn technology ecosystem to power CRM, distribution, corporate sales, and loyalty across its Kenyan hotels and resorts. The selection positions Cendyn eLoyalty at the center of Sarova Hotels and Resorts Customer Loyalty efforts, aligning loyalty program management with guest profile enrichment and personalized guest engagement across the portfolio.
The deployment emphasizes customer loyalty program capabilities common to the Customer Loyalty category, including centralized guest profiles, segmentation and targeting, rewards and points management, and campaign orchestration for personalized offers. Cendyn eLoyalty is implemented alongside Cendyn CRM and distribution modules to enable unified guest data, loyalty tiering, membership lifecycle management, and automated marketing communications tied to guest behavior and booking activity.
Operationally the implementation spans Sarova Hotels and Resorts properties in Kenya, integrating loyalty functions with corporate sales and distribution workflows to reach global corporate travel buyers and high-value transient guests. This configuration centralizes data across reservations, corporate accounts, and guest interactions, enabling consistent on-brand experiences at multiple touchpoints and aligning marketing, revenue management, and sales functions around a single loyalty dataset.
Governance and rollout focus on central data stewardship and program standardization across the hotel collection, with process changes to support personalized guest journeys and loyalty-driven ancillary offers. Documented outcomes in the program announcement include more personalized guest experiences, stronger long-term loyalty, increased conversions, boosted ancillary spending, encouraged repeat visits, and improved ability to reach profitable segments and corporate travel buyers.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
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Disaster Recovery as a Service (DRaaS), Backup as a Service (BaaS) | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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