Second Time Around
560 Harrison Ave, Suite 501,
Boston, 2118, MA,
United States
Boston, 2118, MA,
United States
1 617 247-0123/ 1 617.247.3504
Consumer Packaged Goods
Second Time Around Technographics
Second Time Around Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Second Time Around and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Second Time Around employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Second Time Around has purchased the following applications: Kentico Xperience CMS for Web Content Management in 2015, Oracle NetSuite Commerce for eCommerce in 2011, Listrak for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Second Time Around is running and its propensity to invest more and deepen its relationship with Kentico Software , Oracle , Listrak or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Second Time Around revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Second Time Around intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Second Time Around Tech Stack and Enterprise Applications
Second Time Around Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Second Time Around implemented Kentico Xperience CMS to manage its public website as a Web Content Management platform. The deployment placed Kentico Xperience CMS at the center of content operations, centralizing content authoring and publishing for marketing and merchandising teams across the United States.
Kentico Xperience CMS was configured to support template driven page rendering, a media library for asset management, WYSIWYG content editing, and editorial workflows for staged review and publishing. The implementation aligned with common Web Content Management capabilities such as page templates, responsive site rendering, form handling, and personalization rules to support campaign and merchandising content flows.
Operational governance emphasized role based access control and editorial workflows to separate content creation, review, and publishing responsibilities. The implementation supported ongoing content lifecycle management for the public website, with administration oriented toward marketing and merchandising functions and site operations handled through the Kentico Xperience CMS administrative console.
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Second Time Around eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, Second Time Around implemented Oracle NetSuite Commerce to provision an enterprise storefront and core eCommerce capabilities. The deployment targeted online merchandising and transactional workflows for the companys United States retail operations, aligning the application with merchandising, marketing, operations, finance, and customer service functions.
Oracle NetSuite Commerce was configured to support catalog management, product attributes and merchandising rules, shopping cart and checkout workflows, customer account management, promotions and pricing controls, and order management orchestration. The implementation emphasized centralized content and catalog governance, role-based merchandising controls, and automated order lifecycle processing consistent with eCommerce platform patterns.
Operational coverage focused on the companys corporate retail and eCommerce teams in the United States, with governance processes established for catalog approval, pricing and promotion sign-off, and order-to-fulfillment workflow handoffs. The architecture was structured to enable integration with back-office inventory and order-to-cash processes and to consolidate online merchandising and transactional reporting within the Oracle NetSuite Commerce application.
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Second Time Around CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Listrak | Legacy | Listrak | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Second Time Around implemented Listrak for Marketing Automation on their website. The deployment centered on embedding Listrak’s web tracking and campaign orchestration capabilities into the retailer’s ecommerce pages to capture behavioral signals and to drive automated messaging workflows.
The implementation leveraged Listrak’s core Marketing Automation capabilities including email marketing, triggered messaging for abandoned carts and browse abandonment, segmentation and dynamic content personalization, and campaign automation workflows. Configuration work emphasized list and subscription management, on-site capture forms, and campaign scheduling to support ongoing promotional and lifecycle marketing activities.
Operational coverage was concentrated in the marketing and ecommerce functions, with governance focused on campaign lifecycle management, permission and consent handling, and workflow ownership for segmentation and send cadence. The technical footprint combined a cloud-hosted Listrak instance with on-site tag-based tracking tied directly to the retailer’s website, enabling synchronized web behavior signals and outbound communication orchestration.
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Second Time Around IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Second Time Around
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Consignmet | Director | Finance | |
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President & CEO | CXO | Finance | |
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Regional Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Second Time Around Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Second Time Around IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Second Time Around digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Second Time Around Technographics
Second Time Around is a Consumer Packaged Goods organization based in United States,
with around 300 employees and annual revenues of $100.0 million.
Second Time Around operates a diverse technology stack with applications such as
Kentico Xperience CMS, Oracle NetSuite Commerce and Listrak,
covering areas like Web Content Management, eCommerce and Marketing Automation.
Second Time Around has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kentico Software, Oracle and Listrak.
Second Time Around recently adopted applications including
Cloudflare CDN in 2019, Kentico Xperience CMS in 2015 and Listrak in 2013,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Second Time Around’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Second Time Around’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Second Time Around technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.