Secondipity
1920 L St., NW, 6th Floor,
Washington, 20036, DC,
United States
Washington, 20036, DC,
United States
1 800-310-4604
Consumer Packaged Goods
Secondipity Technographics
Secondipity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Secondipity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Secondipity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Secondipity has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Secondipity is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Secondipity revenues, which have grown to $495.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Secondipity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Secondipity Tech Stack and Enterprise Applications
Secondipity ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Secondipity implemented Oracle NetSuite ERP to centralize ERP Financial operations for corporate finance and accounting. The cloud based Oracle NetSuite ERP deployment targeted consolidation of accounting records and standardization of core financial workflows across the consumer packaged goods organization, which at the time operated with approximately 1,300 employees and $495000000 in revenue.
Configuration work emphasized core financial modules native to ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed assets, multi book accounting and financial reporting. Implementation activities included chart of accounts design, period close and transaction posting rules, automated journal processing and role based security for finance users, aligning application configuration with standard accounting controls and audit trails.
Operational coverage focused on finance, accounting and treasury functions with a phased rollout to business units and corporate finance teams. Governance introduced role based access controls, defined process owners for month end close and accounts payable workflows, and formal change control for accounting configuration items, enabling centralized financial recordkeeping through Oracle NetSuite ERP to support Secondipity ERP Financial business function.
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Secondipity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Secondipity implemented Microsoft 365. The deployment is positioned as a Collaboration platform and is used on their website to support corporate collaboration and content publishing. Secondipity is a Consumer Packaged Goods company with approximately 1300 employees in the United States, and Microsoft 365 was provisioned to support enterprise productivity and communications across the organization.
Microsoft 365 deployment leverages category aligned capabilities such as Exchange Online for email, SharePoint and OneDrive for document management, and Microsoft Teams for synchronous collaboration. The implementation ties collaboration, content publishing and document lifecycle workflows together, with governance emphasis on access control, content publishing rights and information architecture that align with Collaboration platform practices. Secondipity Microsoft 365 Collaboration supports business functions including internal communications, knowledge management and cross functional project collaboration.
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Secondipity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Secondipity implemented Zoominfo Platform to extend Account Based Marketing capabilities on its website. The deployment centers on web instrumentation and the Zoominfo Platform was applied to capture account-level signals and surface enriched contact and firmographic intelligence for inbound website interactions.
Configuration reflects typical Account Based Marketing workflows, leveraging website visitor identification, contact enrichment, and audience segmentation to support account prioritization and prospect qualification. Zoominfo Platform is used to enable list building and prospect enrichment processes that feed into ABM campaign orchestration and targeted outreach playbooks.
Operational coverage is focused on marketing, demand generation, sales development, and revenue operations teams, with the website as the primary touchpoint for account signal collection. The implementation aligns Zoominfo Platform data with ABM functions to improve targeting, segmentation, and personalized engagement decisions for named accounts.
Governance attention is on data quality, enrichment rules, and playbook configuration to maintain consistent account scoring and routing across ABM workflows. Zoominfo Platform supports the Account Based Marketing function by centralizing website-derived account intelligence for use across campaign planning and sales enablement.
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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Marketing Analytics, Marketing Automation | CRM |
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2016 | 2016 |
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Secondipity ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Secondipity PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Secondipity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Secondipity CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Secondipity
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Secondipity Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Secondipity IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Secondipity digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Secondipity Technographics
Secondipity is a Consumer Packaged Goods organization based in United States,
with around 1300 employees and annual revenues of $495.0 million.
Secondipity operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Secondipity has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Zoominfo.
Secondipity recently adopted applications including
Zoominfo Platform in 2024, Hubspot CRM in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Secondipity’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Secondipity’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Secondipity technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.