Secret Sales
Newcombe House 45 Notting Hill Gate,
London, W11 3LQ,
United Kingdom
London, W11 3LQ,
United Kingdom
44 34 5873-9522
Retail
Secret Sales Technographics
Secret Sales Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Secret Sales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 52 Secret Sales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Secret Sales has purchased the following applications: Afterpay Clearpay for Payment Processing in 2020, Slack Connect for Collaboration in 2022, Adobe Commerce (ex Magento) for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Secret Sales is running and its propensity to invest more and deepen its relationship with Afterpay , Google , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Secret Sales revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Secret Sales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Secret Sales Tech Stack and Enterprise Applications
Secret Sales ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afterpay | Legacy | Afterpay Clearpay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Secret Sales implemented Afterpay Clearpay as a Payment Processing option on its e-commerce site. Afterpay Clearpay was embedded into the storefront checkout to present installment payment options during online order capture, aligning the payment flow with the retailer's cart and checkout pages.
The implementation centers on a client side checkout integration that delegates payment authorization, installment scheduling, and merchant settlement to Afterpay Clearpay while Secret Sales retains order management and customer support responsibilities. Functional scope spans e-commerce, finance, and customer service, with Afterpay Clearpay providing payment authorization and reconciliation capabilities typical of Payment Processing platforms for the Secret Sales web storefront.
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2022 | 2022 |
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Secret Sales Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Secret Sales implemented Slack Connect, a Collaboration application provided by Salesforce. The deployment surfaces Slack Connect functionality on the Secret Sales website, indicating a web-embedded presence that enables external organization channels and direct engagement with partners or customers. The project was scoped to support an organization of roughly 52 employees, with a focus on cross functional collaboration across sales, marketing, and customer support teams.
Slack Connect was configured to leverage standard collaboration capabilities, including persistent channels for team and partner conversations, direct messaging, file sharing, and notifications, aligned with Collaboration category workflows. Configuration work emphasized channel architecture and role based access to ensure clear separation between internal workspaces and externally connected channels. The implementation also included automation of routine alerts and channel onboarding patterns consistent with collaboration platform best practices.
Operational coverage centers on web routed conversations through the embedded Slack presence and internal workspace adoption, without named third party integration details beyond the website usage statement. Governance emphasized workspace administration, channel level permissioning, and external organization vetting to manage Connect relationships and control information exposure. Documentation indicates an intent to centralize collaboration governance within Slack Connect while maintaining standard operational controls for a small retail enterprise.
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Collaboration | Collaboration |
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2017 | 2017 |
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Secret Sales eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Secret Sales implemented Adobe Commerce (ex Magento) on its public website. The Adobe Commerce (ex Magento) deployment functions as the company’s primary eCommerce platform, providing storefront rendering, catalog management, checkout orchestration, promotions and pricing rule capabilities, and order management features aligned with the eCommerce category.
Deployment centered on the web storefront and a central administrative console, with configuration focused on merchandising workflows, product catalog centralization, and customer facing checkout flows for the United Kingdom site. Operational ownership resides with the internal e-commerce and marketing teams, and processes were reorganized to manage product data, run promotional campaigns inside Adobe Commerce (ex Magento), and operate the order lifecycle through the platform.
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eCommerce | eCommerce |
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2024 | 2024 |
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Secret Sales CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Secret Sales ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Secret Sales IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Secret Sales CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Secret Sales
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Apps Being Evaluated by Secret Sales Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Secret Sales IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Secret Sales digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Secret Sales Technographics
Secret Sales is a Retail organization based in United Kingdom,
with around 52 employees and annual revenues of $5.0 million.
Secret Sales operates a diverse technology stack with applications such as
Afterpay Clearpay, Slack Connect and Adobe Commerce (ex Magento),
covering areas like Payment Processing, Collaboration and eCommerce.
Secret Sales has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Afterpay, Salesforce and Adobe Systems.
Secret Sales recently adopted applications including
Mirakl Ads in 2025, Connexity Shopzilla in 2024 and Google Pay in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Secret Sales’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Secret Sales’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Secret Sales technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.