Section B
Lago Nargis No. 34,
Mexico City, 11520,
Mexico
Mexico City, 11520,
Mexico
52 4 7954 2570
Professional Services
Section B Technographics
Section B Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Section B and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Section B employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Section B has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Section B is running and its propensity to invest more and deepen its relationship with Greenhouse , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Section B revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Section B intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Section B Tech Stack and Enterprise Applications
Section B HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Section B implemented Greenhouse ATS as its Applicant Tracking System and integrated it with the company website for public job posting and candidate intake. Section B is a 30-employee professional services firm based in Mexico, and the Greenhouse ATS deployment is configured as a cloud SaaS instance exposed through the careers page to collect applications and manage hiring pipelines. The implementation centers on core recruiting functions including requisition posting, branded application forms, and candidate profile collection.
Configuration focused on standard ATS workflows such as stage-based candidate tracking, interview scheduling, scorecard capture, and offer coordination, aligning hiring manager and recruiter roles within the system. Access controls and role permissions were applied to reflect small-company recruiting governance, while configurable interview kits and scorecards standardize evaluation across open roles. The Greenhouse ATS implementation connects the public-facing careers flow to internal HR and hiring manager workstreams, centralizing applicant data for recruiting operations within the Applicant Tracking System.
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Section B Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Section B implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The Professional Services firm based in Mexico, with roughly 30 employees, uses Google Workspace on its website and as its primary productivity and communications suite.
Deployment is cloud native and managed through the Google Workspace admin console with centralized account and group management appropriate for a small organization. Functional modules in use align with standard Collaboration capabilities, including Gmail for business email, Google Drive and Shared Drives for document storage, Google Docs and Google Sheets for real time co-authoring, Google Calendar for scheduling, and Google Meet for virtual meetings.
Operational coverage includes client services, project delivery, and internal operations, with Google Workspace surfacing on the corporate website for contact and scheduling workflows. User accounts and shared drives are used across departments for client communications and document exchange, and no external system integrations were specified in the source.
Governance is driven by Google Workspace admin policies covering user provisioning, password enforcement, and shared drive permission models to control access to client data. Rollout and ongoing administration are described at a scale consistent with an internal operations owner managing configuration, user lifecycle, and basic policy enforcement rather than an external implementation partner.
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Collaboration | Collaboration |
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2022 | 2022 |
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Section B CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Section B implemented Hotjar on its public website to capture qualitative behavioral analytics as part of its Customer Experience tooling. The deployment used a lightweight client side tracking snippet installed across zubale.com pages to enable session recordings, heatmaps, conversion funnels and on page feedback widgets from Hotjar. Implementation scope targeted digital touchpoints that support marketing and site engagement for the Mexico based professional services firm, with configuration calibrated to site-level pages rather than backend services.
Configuration emphasized Hotjar session recordings, heatmaps, funnel analysis and feedback polls, with role based access for product and marketing staff to review recordings and surface UX friction. Governance focused on consent gating and data retention settings consistent with regional privacy expectations, and operational workflows routed Hotjar findings into product and marketing triage processes to inform prioritization of site experience improvements.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Section B ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Section B PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Section B IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Section B CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Section B
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Section B Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Section B IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Section B digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Section B Technographics
Section B is a Professional Services organization based in Mexico,
with around 30 employees and annual revenues of $1.0 million.
Section B operates a diverse technology stack with applications such as
Greenhouse ATS, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Applicant Tracking System, Collaboration and Customer Experience.
Section B has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Google and Contentsquare.
Section B recently adopted applications including
Komodor in 2024, Greenhouse ATS in 2022 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Section B’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Section B’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Section B technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.