Hermosa Beach, 90254, CA,
United States
Security Base Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Security Base Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Security Base Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Security Base Group has purchased the following applications: 171mails Email Marketing for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Security Base Group is running and its propensity to invest more and deepen its relationship with 171mails or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Security Base Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Security Base Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 171mails | Legacy | 171mails Email Marketing | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, Security Base Group implemented 171mails Email Marketing to manage marketing and transactional email campaigns supporting customer outreach and event communications across its US operations. The deployment targeted Marketing functions, centralizing campaign orchestration and providing transactional relay capability to support event notifications and client communications.
Configuration emphasized SMTP relay for transactional messages and campaign automation for scheduled outreach, inferred from 171mails product capabilities. The 171mails Email Marketing setup used template-driven campaign creation, automated send schedules and segmentation workflows consistent with email marketing operations. The implementation separated transactional and promotional streams to maintain deliverability and operational clarity.
Operational ownership was assigned to Security Base Group's marketing and events functions, applying 171mails Email Marketing across US-facing communications for the 10-person professional services firm. Rollout favored lightweight governance, including list hygiene, sending policies and campaign approval flows to match small-team operational practices.
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