AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Sedaa Tech Stack and Enterprise Applications

Sedaa ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2015 2015
In 2015, Sedaa implemented Oracle NetSuite ERP to consolidate core finance operations. The Oracle NetSuite ERP deployment was provisioned as a cloud SaaS financial system for a 20 employee media company based in the United States, with configuration focused on centralized bookkeeping and billing workflows. The implementation targeted finance and accounting business functions, bringing general ledger, accounts payable and accounts receivable onto a single ERP Financial platform. Configuration emphasized standard financial modules including general ledger, accounts payable, accounts receivable, billing, tax handling, fixed asset tracking and financial reporting, along with role based access controls and approval workflows to support month end close procedures. Operational coverage was concentrated on Sedaa's corporate finance and accounting teams, and governance established a unified chart of accounts, transaction validation rules and a regular reporting cadence. The rollout was scaled to company size, focusing on single site finance operations and user training to align accounting processes with the Oracle NetSuite ERP environment.
Sedaa CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy Automattic Jetpack CRM CRM CRM n/a 2017 2017
In 2017, Sedaa implemented Automattic Jetpack CRM on its website. The deployment used Automattic Jetpack CRM as the primary CRM for audience and contributor management, aligning the CRM role with editorial, marketing, and customer engagement functions. The Automattic Jetpack CRM implementation centers on contact management, lead capture from on-site forms, contact tagging and segmentation, and simple campaign and email composition capabilities. Configuration emphasized lightweight data models and list segmentation appropriate for a 20 employee media company, with custom fields and contact tags used to distinguish contributors, advertisers, and subscribers. Operationally the CRM is embedded into Sedaa's website to consolidate inbound contact flows and to support editorial outreach and marketing communications. Operational coverage includes editorial, marketing, and business development teams who use the system for contact lifecycle tracking, audience lists, and outreach sequencing. Governance is administered by site administrators and content owners who maintain contact hygiene, tag taxonomies, and simple workflow rules for campaign send lists and outreach priorities. The implementation reflects a compact, website-centric CRM deployment, with Automattic Jetpack CRM serving as Sedaa Automattic Jetpack CRM CRM for audience and contributor engagement.
Sedaa IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IONOS Legacy IONOS Cloud Application Hosting and Computing Services IaaS n/a 2015 2015
In 2015, Sedaa implemented IONOS Cloud to host and operate its public website. Sedaa uses IONOS Cloud as its Application Hosting and Computing Services platform to provide compute and storage provisioning for its web presence. The deployment is oriented toward standard web hosting architecture, with IONOS Cloud providing virtual server instances, DNS management, and object storage to serve media and editorial content. This configuration supports Sedaa's website hosting and content delivery business functions and centralizes hosting administration within a small IT footprint consistent with a 20 employee media company. Operational emphasis is on instance provisioning, control plane management, and content delivery workflows using the IONOS Cloud console and APIs.

IT Decision Makers and Key Stakeholders at Sedaa

First Name Last Name Title Function Department Email Phone
Founder and CEO CXO Finance
Business Development and Client Relations Manager Manager Sales
CFO CXO Finance

Apps Being Evaluated by Sedaa Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sedaa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sedaa digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Sedaa Technographics
Sedaa is a Media organization based in United States, with around 20 employees and annual revenues of $2.0 million.
Sedaa operates a diverse technology stack with applications such as Oracle NetSuite ERP, Automattic Jetpack CRM and IONOS Cloud, covering areas like ERP Financial, CRM and Application Hosting and Computing Services.
Sedaa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Automattic and IONOS.
Sedaa recently adopted applications including Automattic Jetpack CRM in 2017, Oracle NetSuite ERP in 2015 and IONOS Cloud in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sedaa’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Sedaa’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sedaa technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.