Selectica
2121 S. El Camino Real 10th Floor,
San Mateo, 94403, CA,
United States
San Mateo, 94403, CA,
United States
1 877-712-9560
Consumer Packaged Goods
Selectica Technographics
Selectica Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Selectica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Selectica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Selectica has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2009, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Selectica is running and its propensity to invest more and deepen its relationship with Oracle , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Selectica revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Selectica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Selectica Tech Stack and Enterprise Applications
Selectica ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Selectica implemented Oracle NetSuite OpenAir as its Professional Services Automation platform to centralize project delivery and services administration. The deployment of Oracle NetSuite OpenAir established a cloud hosted Professional Services Automation environment for managing project portfolios and service operations within the consumer packaged goods firm.
Oracle NetSuite OpenAir was configured to support core PSA modules including project management, resource management, time and expense capture, project accounting, and billing and invoicing. The implementation leveraged the application s native SaaS architecture and centralized configuration model to enforce consistent project templates, utilization tracking, and automated timesheet collection across service teams.
Operational coverage extended across professional services, finance, and sales operations, aligning project delivery with revenue invoicing and contract management processes. The deployment was scoped to integrate with enterprise finance and CRM systems through standard data exchange patterns to synchronize project billing, customer records, and invoiced revenue with back office ledgers.
Governance changes included instituting role based access controls, formal timesheet approval workflows, and project governance checkpoints to standardize delivery processes. Rollout followed a phased approach by functional area to sequence configuration, training, and adoption for project managers, consultants, and finance users.
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Selectica Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Selectica implemented Google Workspace (Formerly Google G-Suite) to provide enterprise Collaboration tools across its 250-employee consumer packaged goods organization. The deployment uses Google Workspace cloud-native, multi-tenant architecture to deliver core capabilities including Gmail, Google Drive, Google Docs and Sheets, Calendar and the Admin console for domain-level management, with Google Workspace (Formerly Google G-Suite) serving as the primary collaboration and communication layer for corporate email, document collaboration and scheduling.
Operationally the implementation is described as organization-wide, with centralized administration, user provisioning, group-based access controls and data governance settings to support marketing, sales, product and corporate IT workflows. Selectica's corporate website references its use of Google Workspace (Formerly Google G-Suite), indicating the application is part of the company technology footprint and that Collaboration tooling is aligned with its external corporate communications.
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Selectica CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Selectica deployed Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The deployment positioned Oracle Marketing Cloud (Eloqua) as the central marketing engagement engine for Selectica, a consumer packaged goods company, with explicit use of Eloqua on their website to capture and manage digital interactions.
Configuration focused on typical Marketing Automation capabilities, including campaign orchestration, email program management, web form capture, landing page delivery, segmentation and behavioral tracking. Oracle Marketing Cloud (Eloqua) was instrumented on the corporate website to drive lead capture and to enable automated campaign workflows and audience segmentation for demand generation and digital marketing teams.
Operational governance centered on marketing workflow standardization and content approval processes to support campaign consistency across digital channels. The implementation impacted marketing and demand generation functions by centralizing campaign execution and web-based lead capture in Oracle Marketing Cloud (Eloqua), while technical scope remained web integrated and marketing operations focused.
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Marketing Automation | CRM |
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2015 | 2015 |
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Selectica ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Selectica PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Selectica IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Selectica CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Selectica
| First Name | Last Name | Title | Function | Department | Phone | |
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President and CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Apps Being Evaluated by Selectica Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Selectica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Selectica digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Selectica Technographics
Selectica is a Consumer Packaged Goods organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Selectica operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Google Workspace (Formerly Google G-Suite) and Oracle Marketing Cloud (Eloqua),
covering areas like Professional Services Automation, Collaboration and Marketing Automation.
Selectica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Google.
Selectica recently adopted applications including
Atlassian Jira Service Desk in 2021, Fastly in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Selectica’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Selectica’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Selectica technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.