Senco Gold and Diamonds
41A, A.J.C. Bose Road, Diamond Prestige 10th Floor, Unit No. 1001,
Kolkata, 700017,
India
Kolkata, 700017,
India
91 33 4021 5000
Retail
Senco Gold and Diamonds Technographics
Senco Gold and Diamonds Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Senco Gold and Diamonds and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Senco Gold and Diamonds employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Senco Gold and Diamonds has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, ChatGen for Chatbots and Conversational AI in 2021, Microsoft Power BI for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Senco Gold and Diamonds is running and its propensity to invest more and deepen its relationship with Microsoft , ChatGen , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Senco Gold and Diamonds revenues, which have grown to $760.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Senco Gold and Diamonds intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Senco Gold and Diamonds Tech Stack and Enterprise Applications
Senco Gold and Diamonds ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Senco Gold and Diamonds implemented Microsoft Dynamics 365 for Finance and Operations. The deployment centers on ERP Financial capabilities to consolidate core finance and transactional accounting for the retail jewelry business.
The Microsoft Dynamics 365 for Finance and Operations implementation covers core financial modules including general ledger, accounts payable, accounts receivable, inventory valuation workflows, procurement and fixed asset accounting consistent with ERP Financial functionality. Internal IT activity recorded in 2021 and 2022 indicates ongoing development, upgrade work and bug fixing on Dynamics 365 for Finance and Operations, reflecting continued configuration management and localized customization of finance and inventory rules.
Operational coverage extends to finance, merchandising and store operations within Senco Gold and Diamonds India organization, with the IT & Innovation team providing application ownership and delivery. No external system integrators are listed, and named third party integrations are not specified in the provided context.
Governance and runbook responsibilities were handled by the companys IT & Innovation group, which performed patching, version upgrades and incident remediation work while maintaining configuration changes and release controls. The Assistant Manager role documented in 2021 carried responsibilities for development, upgrades and bug fixes inside Microsoft Dynamics 365 for Finance and Operations, supporting continuous operational availability and application maintenance.
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Senco Gold and Diamonds AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ChatGen | Legacy | ChatGen | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Senco Gold and Diamonds implemented ChatGen on its website to provide a web-facing conversational interface. ChatGen is deployed as a customer engagement tool in the Chatbots and Conversational AI category and is positioned to support online customer interaction, product discovery, and sales assistance on the corporate storefront.
The ChatGen deployment is delivered as an embedded website chat experience, configured with conversational FAQ flows, guided product discovery scripts, and lead capture prompts. The implementation includes session handoff logic to route complex inquiries to human agents and content management controls for updating canned responses and product information, reflecting standard functional modules for Chatbots and Conversational AI.
Operationally the solution is scoped to digital customer touchpoints and is managed by customer service and e-commerce teams, with governance centered on content ownership, escalation workflows, and regular conversational script reviews. The Senco Gold and Diamonds ChatGen Chatbots and Conversational AI deployment emphasizes online sales and customer support functions and is maintained through routine updates to conversational content and operational escalation procedures.
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Senco Gold and Diamonds Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Senco Gold and Diamonds implemented Microsoft Power BI as its Analytics and BI platform. The deployment focused on operationalizing centralized dashboards and repeatable reporting for the MIS organization and cross functional stakeholders across retail operations, with an emphasis on presenting large volumes of transactional and spreadsheet data in concise visual formats.
Microsoft Power BI was configured to deliver interactive report canvases, data models, calculated measures, and visual forecasting artifacts that the MIS team used to identify patterns and trends. Standardized data modeling and published datasets supported recurring reporting, while Power BI visualizations and paginated reports provided both high level snapshots and drill through analysis for merchandising and finance use cases.
Integrations centered on Excel workbooks and internal operational datasets ingested by the MIS team into published Power BI datasets, enabling a blend of point of sale, inventory, and financial metrics without naming specific source systems. The platform supported scheduled data refresh, role based access to reports, and shared workspaces to coordinate deliverables across stores, merchandising, finance, and senior management.
Governance and process work was led by the MIS Manager, who developed data analysis processes, documented best practices, training programs, and workload prioritization workflows to sustain the Microsoft Power BI environment. Training and mentoring efforts improved report authorship and stakeholder adoption, while the MIS team used Power BI reporting and forecasting capabilities to deliver concise, actionable dashboards for decision makers.
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Senco Gold and Diamonds Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Senco Gold and Diamonds eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2022 | 2022 |
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Senco Gold and Diamonds CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2018 | 2018 |
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Sales Automation, Sales Engagement | CRM |
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2018 | 2018 |
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Senco Gold and Diamonds IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Senco Gold and Diamonds
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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General Manager Information Technology | Manager | IT | |
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Chief Financial Officer | CXO | Finance | |
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Senior Information Technology Manager | Manager | IT | |
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AGM-F&A | Director | Finance | |
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Apps Being Evaluated by Senco Gold and Diamonds Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Senco Gold and Diamonds IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Senco Gold and Diamonds digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Senco Gold and Diamonds Technographics
Senco Gold and Diamonds is a Retail organization based in India,
with around 2700 employees and annual revenues of $760.0 million.
Senco Gold and Diamonds operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, ChatGen and Microsoft Power BI,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Senco Gold and Diamonds has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and ChatGen.
Senco Gold and Diamonds recently adopted applications including
Microsoft Power BI in 2022, mirrAR in 2022 and Microsoft Dynamics 365 for Finance and Operations in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Senco Gold and Diamonds’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Senco Gold and Diamonds’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Senco Gold and Diamonds technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.