SendGrid
1801 California St,
Denver, 80202, CO,
United States
Denver, 80202, CO,
United States
1 888-985-7363
Professional Services
SendGrid Technographics
SendGrid Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SendGrid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 SendGrid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SendGrid has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SendGrid is running and its propensity to invest more and deepen its relationship with Oracle , Google , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SendGrid revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SendGrid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SendGrid Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, SendGrid implemented Oracle NetSuite ERP to replace QuickBooks as it built out scalability for rapid global growth. The Oracle NetSuite ERP deployment served as SendGrid's ERP Financial backbone supporting finance and accounting operations at the Boulder, Colo. headquartered company.
NetSuite Professional Services implemented the core ERP and financials system, configuring general ledger, accounts payable, accounts receivable and reporting capabilities consistent with ERP Financial functional workflows. The implementation emphasized configurable financial reporting, removing spreadsheets as the primary consolidation tool. SendGrid licensed NetSuite OneWorld to enable multi-subsidiary accounting and currency management in advance of international launches.
Operational coverage focused on finance and accounting processes that previously required manual reconciliation between QuickBooks and Excel, streamlining transaction consolidation and month end reporting. The move reduced reliance on manual data movement between QuickBooks and spreadsheets by centralizing transactional and financial close workflows within Oracle NetSuite ERP. This architecture provided a single cloud ERP instance configured for multi-entity bookkeeping under NetSuite OneWorld.
The project aligned with a period of rapid company growth, noting 142 percent revenue growth between 2011 and 2012, and positioned SendGrid for international subsidiary launches. SendGrid gained flexibility to build customized financial reports directly in Oracle NetSuite ERP, eliminating prior manual reporting steps.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011 SendGrid deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Public site metadata and observable integrations on SendGrid’s website indicate active adoption of Google Workspace components for corporate communication and productivity.
The Google Workspace (Formerly Google G-Suite) implementation centers on Collaboration capabilities typical for the category, including Gmail for corporate email, Google Calendar for scheduling, Google Drive for centralized file storage, Docs Sheets and Slides for collaborative authoring, and Meet for real-time conferencing. Configuration is oriented around centralized domain management and the Google Admin console for user provisioning, access control and policy enforcement, which are standard functional elements of Google Workspace.
Operational coverage appears to be company-wide across SendGrid employees, supporting business functions such as IT administration, engineering collaboration, marketing content creation and sales enablement. Governance is expected to use role-based admin controls, account lifecycle processes and native Workspace retention and sharing controls to manage access and compliance within the Collaboration environment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 SendGrid deployed the 6sense Account Engagement Platform on its website to support Account Based Marketing efforts. The implementation centers on leveraging the 6sense Account Engagement Platform for account level engagement and intent-driven outreach across marketing channels.
Configuration focused on web behavioral tracking, intent signal capture, account scoring, and activation orchestration, reflecting capabilities typical of Account Based Marketing solutions. The platform was embedded on the corporate site to collect behavioral telemetry and surface account insights for campaign targeting and prioritization.
Operational scope extends across marketing, demand generation, and sales operations, with governance and process changes to align signal validation, account scoring thresholds, and campaign activation workflows. SendGrid’s deployment positions the 6sense Account Engagement Platform as the primary Account Based Marketing tool for coordinating account-centric engagement and routing qualified account signals into downstream campaign and sales processes.
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Incident Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at SendGrid
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SendGrid Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD SendGrid Technographics
SendGrid is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $100.0 million.
SendGrid operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and 6sense Account Engagement Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
SendGrid has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and 6sense.
SendGrid recently adopted applications including
6sense Account Engagement Platform in 2023, SendForensics in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SendGrid’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SendGrid’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SendGrid technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.