Capdepera, 07590,
Spain
S'Entrador Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by S'Entrador and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 S'Entrador employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that S'Entrador has purchased the following applications: Eturistic Booking Engine for Reservation and Booking Management in 2022, Eturistic Marketing Online for Marketing Automation in 2022, OVHcloud for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems S'Entrador is running and its propensity to invest more and deepen its relationship with Eturistic , Google , OVHcloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing S'Entrador revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for S'Entrador intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eturistic | Legacy | Eturistic Booking Engine | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, S'Entrador implemented the Eturistic Booking Engine to address Reservation and Booking Management. The deployment targeted the Cala Ratjada properties and covered direct online bookings and end to end reservation workflows, with the objective of improving direct conversion.
The Eturistic Booking Engine was configured as the web facing booking layer, managing real time availability, rate rules, booking flow and reservation lifecycle management. Configuration included inventory control aligned to property availability, booking confirmation and payment authorization workflows to support direct reservations.
Operational responsibility was centered in the reservations and revenue management teams at the Cala Ratjada sites, with marketing driving direct traffic into the Eturistic Booking Engine. Rollout followed a property level activation approach and governance changes updated reservation handling and front desk reconciliation processes to align online direct bookings with operational workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eturistic | Legacy | Eturistic Marketing Online | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, S'Entrador implemented Eturistic Marketing Online to support its marketing automation and CRM activities across its properties in the Balearic Islands, Spain. The engagement is reported as a SaaS Marketing Automation deployment focused on maximizing direct bookings and strengthening online marketing for the group's leisure and hospitality operations.
Eturistic Marketing Online was configured to deliver core Marketing Automation capabilities including campaign orchestration, email marketing, segmented guest profiling, automated customer journeys, and reporting and analytics. The implementation emphasized centralized guest data consolidation and CRM synchronization to enable targeted segmentation and automated lifecycle campaigns under the Marketing Automation framework.
Operational coverage was scoped to the Balearic Islands portfolio and involved the corporate marketing team together with property-level reservations and front-office staff for campaign execution and audience management. The deployment model reflected a multi-property SaaS approach, enabling centralized campaign templates and localized content variations for individual properties.
Governance and rollout followed a phased, centrally coordinated approach with the corporate marketing function managing configuration, segmentation rules, and campaign approvals. Data governance workstreams established uniform guest profile attributes and consent handling to support automated CRM workflows, while training and process alignment were directed at marketing and reservations teams to operationalize direct-booking campaigns.
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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