Serra Buick GMC Cadillac
12300 30 Mile Rd,
Washington, 48095, MI,
United States
Washington, 48095, MI,
United States
1 586-372-8922
Automotive
Serra Buick GMC Cadillac Technographics
Serra Buick GMC Cadillac Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Serra Buick GMC Cadillac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 76 Serra Buick GMC Cadillac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Serra Buick GMC Cadillac has purchased the following applications: CDK Global DMS for Dealership Management in 2016, ActivEngage for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Serra Buick GMC Cadillac is running and its propensity to invest more and deepen its relationship with CDK Global , ActivEngage , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Serra Buick GMC Cadillac revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Serra Buick GMC Cadillac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Serra Buick GMC Cadillac Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Serra Buick GMC Cadillac deployed CDK Global DMS as its primary Dealership Management application. The deployment reflects a single-site US automotive retailer with 76 employees, and CDK Global DMS is surfaced on the dealership website to support customer-facing interactions and backend transaction workflows.
The CDK Global DMS implementation is aligned with common Dealership Management functional domains, including vehicle inventory management, customer relationship management, service scheduling and shop operations, parts management, and sales desk and F&I support. CDK Global DMS is configured to centralize inventory records and customer data, enabling publication of inventory and basic lead capture via the public website while maintaining core transaction processing inside the DMS.
Operational coverage spans retail sales, fixed operations, parts, and back-office administration, with the website integration indicating a tightened content publishing workflow between the DMS and the public site. Governance appears to emphasize a single source of truth for vehicle and customer records, with process adjustments routed through the DMS for inventory updates, customer follow up, and service appointment coordination.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActivEngage | Legacy | ActivEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Serra Buick GMC Cadillac deployed ActivEngage on its public website. ActivEngage, a Chatbots and Conversational AI application, was embedded on driveserra.com to provide a customer-facing conversational entry point for showroom shoppers and service customers.
The implementation centered on a website chat widget configured for conversational lead capture and real-time messaging, using standard Chatbots and Conversational AI capabilities such as intent classification, scripted dialogue flows, and form-based lead collection. Configuration work included business-hour routing, canned responses to common sales and service inquiries, and scripted escalation paths to prompt human handoff when necessary.
Deployment was executed at the site front-end layer, integrating ActivEngage into the dealership web pages so that interactions could be intercepted and triaged to dealer staff. Operational coverage focused on customer-facing channels and impacted sales and service functions, with captured leads and conversation context routed into existing dealer follow-up workflows for response and appointment scheduling.
Governance activities emphasized chat queue staffing, script version control, and establishing follow-up procedures between digital touchpoints and in-dealership teams. Ongoing monitoring of chat transcripts and iterative tuning of conversational scripts supported sustained operational stability after go-live.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Serra Buick GMC Cadillac deployed Microsoft 365 for Collaboration across its dealership operations. Microsoft 365 is surfaced on the customer-facing website driveserra.com and serves both external content and internal collaboration needs for the dealership.
The Microsoft 365 implementation centers on Collaboration capabilities common to the suite, including Exchange email, SharePoint document libraries, Teams real-time collaboration and Office desktop and web applications, configured to support sales, service, parts and administrative functions. Configuration emphasizes content publishing and contact workflows that surface availability and contact information on the website, while enforcing role based access controls and shared document workflows for inventory related documentation, service records and marketing assets. Serra Buick GMC Cadillac uses Microsoft 365 for Collaboration to unify customer engagement, internal communications and document management across the business functions of the dealership.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2016 | 2016 |
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Serra Buick GMC Cadillac
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Serra Buick GMC Cadillac Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Serra Buick GMC Cadillac IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Serra Buick GMC Cadillac digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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FAQ - APPS RUN THE WORLD Serra Buick GMC Cadillac Technographics
Serra Buick GMC Cadillac is a Automotive organization based in United States,
with around 76 employees and annual revenues of $100.0 million.
Serra Buick GMC Cadillac operates a diverse technology stack with applications such as
CDK Global DMS, ActivEngage and Microsoft 365,
covering areas like Dealership Management, Chatbots and Conversational AI and Collaboration.
Serra Buick GMC Cadillac has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global, ActivEngage and Microsoft.
Serra Buick GMC Cadillac recently adopted applications including
CallRail Call Tracking in 2021, Adviserly in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Serra Buick GMC Cadillac’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Serra Buick GMC Cadillac’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Serra Buick GMC Cadillac technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.