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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

ServiceMax
Location
4450 Rosewood Dr #200,
Pleasanton, 94588, CA,
United States
Website
https://www.servicemax.com/
Phone
1 800-756-4960
Artw industry
Professional Services
Employee
Revenue

ServiceMax Technographics

ServiceMax Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by ServiceMax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 ServiceMax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that ServiceMax has purchased the following applications: Demandbase ABM Platform for Account Based Marketing in 2019, Greenhouse ATS for Applicant Tracking System in 2012, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems ServiceMax is running and its propensity to invest more and deepen its relationship with Demandbase , LeanData , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing ServiceMax revenues, which have grown to $135.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ServiceMax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

ServiceMax Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Demandbase Legacy Demandbase ABM Platform Account Based Marketing CRM n/a 2019 2019 In 2019, ServiceMax implemented the Demandbase ABM Platform to advance its Account Based Marketing program and drive more targeted website engagement. ServiceMax implemented the Demandbase ABM Platform in a phased approach, beginning with form simplification and progressing to AI-driven personalization and account-level analytics. The initial module deployed was Demandbase Forms, which shortened the number of visible form fields while performing backend firmographic enrichment to capture annual revenue, number of employees and company name. This configuration pushed enriched account attributes directly into ServiceMaxs marketing automation system, enabling lead capture without additional visitor friction. ServiceMax then expanded to Demandbase Site Optimization, powered by artificial intelligence, to move beyond a small set of manual personalization rules and automatically recommend relevant content to each site visitor. ServiceMax also implemented Demandbase Analytics to measure traffic trends, bounce rates and conversion rates by account, including insights for anonymous visitors based on IP address. The integration between Demandbase Analytics and the marketing automation system established account-level telemetry for demand generation and marketing operations, supporting targeted follow up and content optimization based on account behavior. Operational rollout followed a sequences approach with Forms first, Site Optimization second and Analytics third, aligning technical configuration with marketing goals and measurement needs. ServiceMax reported that the Demandbase ABM Platform deployment tripled leads and increased engagement, outcomes that were tracked using the account-level analytics and the marketing automation integration.
Account Based Marketing CRM 2020 2020
Account Based Marketing CRM 2018 2018
Account Based Marketing CRM 2019 2019
Account Based Marketing CRM 2021 2021
Digital Advertising Platform CRM 2013 2013
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2017 2017
Marketing Automation CRM 2014 2014
Marketing Automation CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2021 2021
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Greenhouse Legacy Greenhouse ATS Applicant Tracking System HCM n/a 2012 2012
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2020 2020
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2019 2019
Event Management Collaboration 2016 2016
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Chatbots and Conversational AI AI-Powered Application 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2022 2022
Web Content Management Content Management 2015 2015
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2015 2015
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
SPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Incentive Compensation Management SPM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IT Service Management ITSM 2021 2021
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Project Portfolio Management PPM 2024 2024
IT Decision Makers and Key Stakeholders at ServiceMax
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by ServiceMax Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD ServiceMax Technographics

ServiceMax is a Professional Services organization based in United States, with around 600 employees and annual revenues of $135.0 million.

ServiceMax operates a diverse technology stack with applications such as Demandbase ABM Platform, Greenhouse ATS and Amazon EC2, covering areas like Account Based Marketing, Applicant Tracking System and Application Hosting and Computing Services.

ServiceMax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demandbase, Greenhouse and Amazon Web Services (AWS).

ServiceMax recently adopted applications including Productboard in 2024, DocuSign eSignature in 2022 and Zoominfo Platform in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of ServiceMax’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates ServiceMax’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete ServiceMax technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.