SHUAA Capital
The H Hotel Dubai, Offices Tower Sheikh Zayed Road, Level 15, Office No. 1502,
Dubai, 31045,
United Arab Emirates
Dubai, 31045,
United Arab Emirates
971 4 330 3600
Banking and Financial Services
SHUAA Capital Technographics
SHUAA Capital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SHUAA Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 SHUAA Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SHUAA Capital has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2013, Microsoft 365 for Collaboration in 2017, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SHUAA Capital is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SHUAA Capital revenues, which have grown to $72.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SHUAA Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SHUAA Capital Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, SHUAA Capital implemented Oracle E-Business Suite as its ERP Financial platform to centralize finance and reporting for its Sales and Trading operations in the United Arab Emirates. The implementation positioned Oracle E-Business Suite as the core financial ledger and ERP Financial system that interfaces with front-office trading workflows and downstream reporting processes.
The deployment included extensive customization and application development work for Sales and Trading applications, with lead architect and application specialist resources configuring integrations and bespoke extensions. Custom developments were delivered using .NET 4.5, SQL Server 2012, Oracle 11g, and Web Services, and focused on tying trading transaction feeds and portfolio data into Oracle E-Business Suite financial modules and reporting datasets.
Integrations were implemented between Oracle E-Business Suite and trading platforms including SunGard Front Arena and Advent portfolio systems, and a centralized portal was developed to aggregate data from Oracle E-Business Suite, trading systems, and the Avaya telephony system. The centralized portal functioned as an integration hub, exposing web services and middle-tier interfaces to consolidate position, trade, and client interaction data for reporting and operational workflows.
Operational governance emphasized client and end user facing requirements gathering, ongoing customization, and application support for sales, trading, and finance teams. The program combined application support and development responsibilities with business-facing change control to ensure customized solutions and continued maintenance of Oracle E-Business Suite and its integrations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, SHUAA Capital implemented Microsoft 365 as its Collaboration platform. The public website source shows active use of Microsoft 365, indicating the cloud tenant was provisioned and referenced in web assets. The Microsoft 365 deployment supports company-wide communication and document sharing across SHUAA Capital's corporate functions for an approximately 125 person firm based in the United Arab Emirates.
The implementation leverages standard Collaboration capabilities within Microsoft 365 such as cloud email, team messaging, shared document libraries, and file synchronization to enable knowledge sharing and internal workflows. Administration appears tenant-centric, implying centralized identity and policy controls for user provisioning, access management, and content governance aligned with banking and financial services requirements. The Microsoft 365 application therefore serves SHUAA Capital's Collaboration needs for corporate communications, document management, and internal collaboration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, SHUAA Capital implemented Intuit Mailchimp as its Marketing Automation solution on its website. The deployment uses Intuit Mailchimp for email campaign management, audience segmentation, signup form embedding, template-driven newsletters, and automation workflows. Intuit Mailchimp was instrumented via embedded website scripts to capture subscriptions and to manage distribution lists tied to marketing and digital communications functions.
The implementation is structured as a cloud based SaaS integration between SHUAA Capital's website and Intuit Mailchimp, with tracking scripts and embedded signup forms providing event capture and list management. Operational ownership is held by the marketing and digital communications teams, and the setup supports governance tasks such as consent capture, subscription preference management, and scheduled campaign orchestration. SHUAA Capital Intuit Mailchimp Marketing Automation supports the companys marketing and digital communications workflows through centralized audience management and campaign orchestration.
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2005 | 2005 |
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Portfolio and Investment Management | Investment Management |
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2013 | 2013 |
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Trade Order Management System (TOMS) | Investment Management |
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2005 | 2005 |
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Trade Order Management System (TOMS) | Investment Management |
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2013 | 2013 |
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Trading Platform | Investment Management |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SHUAA Capital
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SHUAA Capital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SHUAA Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SHUAA Capital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD SHUAA Capital Technographics
SHUAA Capital is a Banking and Financial Services organization based in United Arab Emirates,
with around 125 employees and annual revenues of $72.0 million.
SHUAA Capital operates a diverse technology stack with applications such as
Oracle E-Business Suite, Microsoft 365 and Intuit Mailchimp,
covering areas like ERP Financial, Collaboration and Marketing Automation.
SHUAA Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Intuit.
SHUAA Capital recently adopted applications including
Salesforce Marketing Cloud in 2022, Salesforce Sales Cloud in 2021 and GoDaddy in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SHUAA Capital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SHUAA Capital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SHUAA Capital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.