Siam Piwat
989 Rama 1 Road, Pathumwan,
Bangkok, 10330,
Thailand
Bangkok, 10330,
Thailand
66 2 658 1000
Retail
Siam Piwat Technographics
Siam Piwat Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Siam Piwat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Siam Piwat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Siam Piwat has purchased the following applications: IBM Maximo for Enterprise Asset Management in 2014, Microsoft 365 for Collaboration in 2017, Taximail for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Siam Piwat is running and its propensity to invest more and deepen its relationship with IBM , Microsoft , Taximail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Siam Piwat revenues, which have grown to $131.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Siam Piwat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Siam Piwat Tech Stack and Enterprise Applications
Siam Piwat ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2014 | 2015 |
In 2014 Siam Piwat deployed IBM Maximo as its Enterprise Asset Management platform. The implementation was delivered as a web client instance, with the Maximo webclient endpoint accessible under spwgcallcenter.siampiwat.in.th, indicating a browser based deployment model for centralized access to asset and service workflows.
IBM Maximo was configured to support core Enterprise Asset Management capabilities typical for retail property operations, including an asset register, work order management, preventive maintenance scheduling, inventory and spare parts tracking, and service request handling. Configuration work focused on aligning Maximo business objects and workflows with facility maintenance and retail site operations, and on provisioning the Maximo web client for technicians and service coordinators.
Operational coverage emphasized service desk and technician workflows, as evidenced by the hosted webclient URL which suggests call center and field access patterns. The deployment used the IBM Maximo web client for user interaction, enabling browser based access for service intake, work order updates, and asset status reporting across Siam Piwat sites.
Governance and process design centered on formalizing work order lifecycle controls, role based access for maintenance and operations staff, and scheduling policies for preventive maintenance and corrective response. Policies and workflow rules were implemented within IBM Maximo to standardize asset lifecycle activities and to provide a single system of record for maintenance operations.
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Siam Piwat Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Siam Piwat implemented Microsoft 365 to establish an enterprise Collaboration platform. The deployment was positioned to support internal productivity and content workflows across corporate and retail support teams, with Microsoft 365 serving as the primary collaboration fabric.
Microsoft 365 was configured to deliver core collaboration capabilities including cloud email, document collaboration, shared workspaces, cloud file storage, and real time communication, reflecting standard Collaboration functional patterns. The implementation emphasized tenant level administration, user provisioning, role based access controls, and policy driven document governance to manage content lifecycles and internal communication flows. Microsoft 365 was also used to structure team spaces and site based content publishing consistent with enterprise collaboration workflows.
Public source material indicates Siam Piwat is using Microsoft 365 on their website, showing that tenant services are extended to external web properties. Operational coverage focused on corporate functions and retail operations support, with centralized administrative controls and governance applied at the tenant level to standardize access, compliance, and content management across the organization.
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Siam Piwat CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Taximail | Legacy | Taximail | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Siam Piwat deployed Taximail on its public website, establishing a Marketing Automation foothold for digital communications. Siam Piwat implemented Taximail as a Marketing Automation application to support the marketing function and to manage on-site subscriber capture and campaign distribution.
The implementation focused on web-embedded email capture and campaign orchestration, with Taximail configured for template-driven campaign creation, subscriber list segmentation, scheduled sends, and automation workflows consistent with Marketing Automation capabilities. Configuration work centered on form embedding, consent capture, and template management, enabling the marketing team to create and schedule promotional and newsletter communications through Taximail.
Operational coverage was concentrated on the website channel, with Taximail integrated via embedded forms and tracking scripts to feed subscriber data into the platform. Governance controls and process changes emphasized subscription preference management, campaign approval and scheduling workflows, and role-based access for marketing users, aligning Taximail with Siam Piwat digital marketing and e-commerce communication processes.
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Siam Piwat IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Siam Piwat CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Siam Piwat
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Siam Piwat Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Siam Piwat IT executives and key decision makers. This section highlights Siam Piwat's latest recorded technology evaluations, including SAP SuccessFactors Performance and Goals for Performance and Goal Management on 2026-01-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Siam Piwat digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-16 | Siam Piwat | Evaluated | SAP | SAP SuccessFactors Performance and Goals | Performance and Goal Management | HCM |
FAQ - APPS RUN THE WORLD Siam Piwat Technographics
Siam Piwat is a Retail organization based in Thailand,
with around 2500 employees and annual revenues of $131.0 million.
Siam Piwat operates a diverse technology stack with applications such as
IBM Maximo, Microsoft 365 and Taximail,
covering areas like Enterprise Asset Management, Collaboration and Marketing Automation.
Siam Piwat has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Microsoft and Taximail.
Siam Piwat recently adopted applications including
Huawei Cloud in 2022, Taximail in 2020 and Imperva Sonar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Siam Piwat’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Siam Piwat’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Siam Piwat technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.