South Nowra, 2541, NSW,
Australia
Simpel Technographics
Simpel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simpel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Simpel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simpel has purchased the following applications: Wodify W Core for Gym Management in 2016, Microsoft 365 for Collaboration in 2016, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simpel is running and its propensity to invest more and deepen its relationship with Wodify , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simpel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simpel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simpel Tech Stack and Enterprise Applications
Simpel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wodify | Legacy | Wodify W Core | Gym Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Simpel implemented Wodify W Core on their website https://www.crossfitshoalhaven.com/. The Wodify W Core deployment supports Gym Management for a single-site Leisure and Hospitality operator in Australia with four employees and approximately 1000000 in revenue. The implementation is web-embedded to provide public class schedules and member-facing access, positioning Wodify W Core as the primary system for bookings and member interactions.
Wodify W Core was configured to deliver category-aligned capabilities including membership management, class scheduling and booking, attendance tracking, and a member portal for check-ins and self-service account tasks. The website integration surfaces schedules and enrollment workflows, while operational users including front desk staff and coaches manage day-to-day class administration and membership records. Governance and operational processes are concentrated on lightweight, on-site administration and workflow ownership by operational staff.
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Simpel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Simpel implemented Microsoft 365. Microsoft 365 is used in a Collaboration capacity across the four-person Simpel organization and is referenced on the company's public website. The deployment aligns with a cloud-first subscription model appropriate for a small leisure and hospitality operator, centralizing productivity and collaboration tooling under Microsoft 365. The visible vendor footprint on the corporate website indicates the Microsoft 365 tenant is part of the company’s public digital presence.
The implementation leverages core Microsoft 365 capabilities typical for the Collaboration category, including Exchange Online for email, Office desktop and web applications for content creation, OneDrive and SharePoint for cloud file storage and team document collaboration, and Microsoft Teams for real-time communication. Operational scope covers organization-wide functions such as internal collaboration, administrative tasks, client communication and content publishing for all four employees. Governance and administration are likely handled within a single Microsoft 365 tenant, focusing on user licensing, access permissions and basic security controls consistent with small business IT management. Microsoft 365 is explicitly referenced on the company website as part of the overall application footprint.
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Simpel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Simpel implemented FullStory on its public website. FullStory is deployed as a Customer Experience analytics layer on crossfitshoalhaven.com, instrumenting session replay and behavioral event capture to observe user interactions and navigation patterns. The implementation uses FullStory to provide continuous visibility into the site level customer journey for this Australia based leisure and hospitality operator.
Operational coverage is limited to the customer facing website and the solution is operated by Simpel's four person team for troubleshooting, user behavior analysis, and prioritizing site fixes. Simpel FullStory Customer Experience supports the company's digital experience and customer analytics function within a compact operational model. Governance is lightweight and operationally focused, with access oriented toward site administrators and marketing operators rather than formal enterprise scale controls.
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Tag Management | CRM |
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2020 | 2020 |
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Simpel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Simpel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Simpel
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Simpel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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