Škoda Auto
Vaclava Klementa 869,
Mlada Boleslav, 293 60,
Czech Republic
Mlada Boleslav, 293 60,
Czech Republic
420 800 600 000
Automotive
Škoda Auto Technographics
Škoda Auto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Škoda Auto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2312 Škoda Auto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Škoda Auto has purchased the following applications: Avature CRM for Candidate Relationship Management in 2017, BloomReach Exponea CDP for Customer Data Platform in 2017, Smartsupp.com for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Škoda Auto is running and its propensity to invest more and deepen its relationship with Avature , SAP , BloomReach Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Škoda Auto revenues, which have grown to $10.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Škoda Auto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Škoda Auto Tech Stack and Enterprise Applications
Škoda Auto HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017, Škoda Auto deployed Avature CRM as its Candidate Relationship Management solution. Avature CRM is implemented on the public career site at https://skoda.avature.net, embedding candidate capture and engagement directly into the companys external recruiting channel.
The implementation leverages core Candidate Relationship Management capabilities, including candidate profile management, talent pooling, campaign orchestration, and configured recruiter outreach workflows to support sourcing and employer branding workflows. Avature CRM was configured to enable candidate segmentation and staged engagement sequences that align with conventional CRM driven recruiting practices.
Operational coverage centers on Škoda Autos talent acquisition and employer branding teams, with the career site integration serving as the primary entry point for candidates and the central source for recruiter workbenches. The deployment links web based candidate touchpoints to a centralized candidate repository to support coordinated pipeline management and targeted outreach.
Governance focused on recruitment workflow ownership, candidate data governance, and campaign approval processes to ensure sourcing activity aligns with corporate hiring policies. Škoda Auto Avature CRM Candidate Relationship Management supports the companys talent acquisition business function by centralizing candidate engagement and operationalizing recruiter-led sourcing workflows.
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Candidate Relationship Management | HCM |
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2025 | 2025 |
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Core HR | HCM |
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2020 | 2020 |
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Onboarding | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Škoda Auto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BloomReach Inc. | Legacy | BloomReach Exponea CDP | Customer Data Platform | CRM | n/a | 2017 | 2017 |
In 2017, Skoda Auto deployed BloomReach Exponea CDP on its website. BloomReach Exponea CDP is employed as a Customer Data Platform to capture web behavioral events, consolidate customer identities, and orchestrate personalized on-site experiences for marketing and digital engagement. This deployment positions Skoda Auto BloomReach Exponea CDP to support marketing, digital experience, and customer engagement functions driven by website interactions.
The implementation scope emphasizes website front end event collection, unified customer profiles, dynamic segmentation, real-time personalization rules, and campaign orchestration consistent with Customer Data Platform capabilities. Operational ownership is concentrated within digital marketing and site operations teams, who manage segmentation, personalization workflows, and consent aligned data capture for the corporate website. Configurations are centered on real-time event ingestion and profile stitching to enable targeted messaging and adaptive web experiences powered by BloomReach Exponea CDP.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Tag Management | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2014 | 2014 |
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Škoda Auto AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smartsupp.com | Legacy | Smartsupp.com | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Skoda Auto implemented Smartsupp.com on its corporate website. Smartsupp.com is deployed as a Chatbots and Conversational AI solution to provide on-site conversational support and real time visitor engagement.
The deployment uses an embedded web chat widget front end with a cloud hosted conversational engine, providing live chat, automated messaging workflows, visitor monitoring, and transcript capture consistent with Chatbots and Conversational AI implementations. Operational ownership is centered on web and customer service teams, where the application supports customer service, pre sales lead capture, and digital engagement on Skoda Auto web properties. Skoda Auto uses Smartsupp.com as a Chatbots and Conversational AI platform to instrument on-site conversations and capture interaction data for support and marketing workflows.
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Speech Recognition AI | AI-Powered Application |
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2024 | 2024 |
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Škoda Auto Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Škoda Auto Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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Enterprise Content Management | Content Management |
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2013 | 2013 |
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Škoda Auto eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Škoda Auto ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Škoda Auto TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
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2025 | 2025 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Škoda Auto PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Škoda Auto IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Škoda Auto CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Škoda Auto
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR Operations | Director | HR | |
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HR Business Partner - Compensation Benefits | Manager | HR | |
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Head of HR Planning | Director | HR | |
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Operative HR Executive, HR Strategy and HR IT | CXO | HR | |
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Apps Being Evaluated by Škoda Auto Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Škoda Auto IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Škoda Auto digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Škoda Auto Technographics
Škoda Auto is a Automotive organization based in Czech Republic,
with around 2312 employees and annual revenues of $10.05 billion.
Škoda Auto operates a diverse technology stack with applications such as
Avature CRM, BloomReach Exponea CDP and Smartsupp.com,
covering areas like Candidate Relationship Management, Customer Data Platform and Chatbots and Conversational AI.
Škoda Auto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, BloomReach Inc. and Smartsupp.com.
Škoda Auto recently adopted applications including
Cerence Audio AI in 2024, OneTrust Cookie Consent in 2021 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Škoda Auto’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Škoda Auto’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Škoda Auto technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.