SmallHD
301 Gregson Dr,
Cary, 27511, NC,
United States
Cary, 27511, NC,
United States
1 919-439-2166
Manufacturing
SmallHD Technographics
SmallHD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmallHD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 SmallHD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmallHD has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Olark Live Chat for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmallHD is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmallHD revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmallHD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmallHD Tech Stack and Enterprise Applications
SmallHD ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 SmallHD implemented Oracle NetSuite ERP to run ERP Financial processes for its finance organization and broader operational finance needs. The deployment focused on core accounting workflows and financial management, aligning the 80 person manufacturing company with cloud ERP capabilities. Oracle NetSuite ERP was used to centralize transaction capture and financial reporting across the business.
Project work included analyzing various data retrieved from NetSuite and designing workflows for NetSuite, with emphasis on chart of accounts rationalization, period close sequencing, accounts payable automation and accounts receivable billing workflows. Configuration established role based access controls and workflow orchestration to enforce approvals and month end controls. Governance changes centered on standardized finance processes and operational controls to support recurring close and reporting cycles.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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SmallHD AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, SmallHD deployed Olark Live Chat on its website. The deployment uses the Olark Live Chat embeddable site widget and a browser based operator console to enable real time messaging and visitor engagement, reflecting Chatbots and Conversational AI capabilities. Configuration work centered on widget placement, availability schedules, canned response libraries, and chat transcript capture, with the Olark script embedded across product and support pages to surface live chat to site visitors.
Operationally the implementation supports customer support and pre sales functions on the SmallHD website, routing inbound chats to web based agents and preserving transcripts for case handoff and knowledge capture. Governance focused on operator access controls, standardized response templates, and chat handling procedures to maintain consistent customer interactions. Olark Live Chat is implemented as the primary conversational layer for SmallHD web properties within the Chatbots and Conversational AI category.
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SmallHD Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, SmallHD implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. SmallHD deployed Google Workspace as a cloud-hosted SaaS collaboration and core communication layer supporting corporate email, calendaring, and document collaboration across the company.
The implementation used standard Google Workspace capabilities including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for shared documents and file storage, and the Google Admin console for user and security management. Configuration focused on domain provisioning, account administration, group-based access controls, and shared drive organization to align with manufacturing and product engineering workflows at SmallHD.
Operational coverage was company-wide, providing a unified Collaboration platform for office and manufacturing functions including engineering, sales, and support. Governance centered on centralized admin controls, defined account lifecycle procedures, and permission governance using the Google Admin console, while the deployment emphasized cloud-native provisioning and role-based access to support routine collaboration and communication functions.
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SmallHD Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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SmallHD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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SmallHD ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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SmallHD PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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SmallHD PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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SmallHD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SmallHD
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder, CTO | CXO | Finance | |
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CEO | CXO | Finance | |
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COO | CXO | Finance | |
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Senior Accountant | Manager | Finance | |
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Director of Purchasing | Director | Procurement | |
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Apps Being Evaluated by SmallHD Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SmallHD IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SmallHD digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SmallHD Technographics
SmallHD is a Manufacturing organization based in United States,
with around 80 employees and annual revenues of $10.0 million.
SmallHD operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Olark Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
SmallHD has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Olark and Google.
SmallHD recently adopted applications including
DocuSign eSignature in 2022, Amazon Pay in 2021 and Dropbox Business in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SmallHD’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SmallHD’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SmallHD technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.