London, W6 7BA,
United Kingdom
Smart Currency Exchange Technographics
Smart Currency Exchange Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart Currency Exchange and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 86 Smart Currency Exchange employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart Currency Exchange has purchased the following applications: Microsoft 365 for Collaboration in 2017, dotdigital Engagement Cloud for Customer Engagement in 2022, AuthSMTP for Transactional Email in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart Currency Exchange is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , dotdigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart Currency Exchange revenues, which have grown to $16.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart Currency Exchange intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Currency Exchange Tech Stack and Enterprise Applications
Smart Currency Exchange Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Smart Currency Exchange deployed Microsoft 365 to establish cloud based collaboration and productivity capabilities. The deployment is aligned with the Collaboration category and supports the UK financial services firm's internal communications and document workflows. The implementation reflects a company wide adoption across corporate teams.
The Microsoft 365 implementation uses standard components such as Exchange Online for email, SharePoint Online for document management and intranet content, Microsoft Teams for meetings and chat, OneDrive for Business for personal file storage, and Office desktop and web applications. Tenant level administration, role based access control and governance policies were configured to manage user identities, permissions and content lifecycle. Microsoft 365 is also referenced on the Smart Currency Exchange website as part of their corporate technology footprint.
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Smart Currency Exchange CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2022 | 2022 |
In 2022, Smart Currency Exchange implemented dotdigital Engagement Cloud on its website, deploying the dotdigital Engagement Cloud to support Customer Engagement for marketing and customer communications. The deployment is focused on digital channel orchestration for a UK financial services firm with 86 employees, positioning dotdigital Engagement Cloud as the primary Customer Engagement application for web-driven audience interactions.
The implementation centers on category-aligned capabilities such as email marketing, automated customer journeys and workflow automation, contact segmentation and personalization, and web form and site behavior instrumentation to capture leads and engagement signals. Operational scope includes marketing and customer service functions where campaign orchestration and audience segmentation are used to manage communications and digital acquisition, with governance practices aligned to consent management and regulatory considerations typical for banking and financial services.
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
Smart Currency Exchange PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AuthSMTP | Legacy | AuthSMTP | Transactional Email | PaaS | n/a | 2012 | 2012 |
In 2012, Smart Currency Exchange implemented AuthSMTP for Transactional Email on its website. AuthSMTP was configured as the SMTP relay to handle web-originated transactional messaging and customer-facing notifications from the site.
The implementation centered on integrating AuthSMTP with the website application stack, configuring authenticated SMTP outbound routing, and managing template-driven transactional workflows. Core functional capabilities in use include reliable SMTP relay for immediate deliveries, automated handling of bounces and delivery responses, and template-based message generation for notifications such as booking confirmations and account communications.
Operationally the deployment scoped outbound email traffic from the website and placed email delivery under centralized technical ownership within web operations and customer communications. Governance focused on template control, message routing rules, and monitoring of delivery signals, with AuthSMTP serving as the single Transactional Email provider for web-originated notifications.
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Smart Currency Exchange IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Smart Currency Exchange
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Smart Currency Exchange Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-04 | Smart Currency Exchange | Evaluated | HubSpot | HubSpot Sales Hub | Sales Engagement, Sales Automation | CRM |