List of HubSpot Sales Hub Customers
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Since 2010, our global team of researchers has been studying HubSpot Sales Hub customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HubSpot Sales Hub for Sales Automation, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HubSpot Sales Hub for Sales Automation, Sales Engagement include: Burns & McDonnell, a United States based Construction and Real Estate organisation with 14000 employees and revenues of $7.40 billion, Cedar Woods Properties, a Australia based Construction and Real Estate organisation with 99 employees and revenues of $230.0 million, Mindvalley, a Malaysia based Education organisation with 300 employees and revenues of $100.0 million, AlayaCare, a Canada based Professional Services organisation with 600 employees and revenues of $100.0 million, Feedzai, a United States based Professional Services organisation with 600 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using HubSpot Sales Hub, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HubSpot Sales Hub customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AlayaCare | Professional Services | 600 | $100M | Canada | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2017 | n/a |
In 2017, AlayaCare implemented HubSpot Sales Hub to centralize sales engagement and CRM functions. The deployment targeted Sales Automation,Sales Engagement capabilities and positioned HubSpot Sales Hub as the primary system supporting Sales, Marketing, and Customer Experience workflows at the company.
Configuration work focused on CRM data integrity, contact and account entity management, workflow automations, segmentation and personalization, plus the development and maintenance of reports, forecasting and dashboards. The HubSpot Sales Hub implementation included configuring the customer database and back-end software parameters to meet AlayaCare requirements, and auditing workflows to align data model and automation logic with sales processes.
Operational coverage included Sales and Customer Experience teams across North America, with the CRM function reporting to the Sales Operations Manager and close collaboration with Operations team members and data analysts. The implementation explored HubSpot APIs and used the HubSpot developer tool to architect custom solutions, while staff used SQL and Python based ETL patterns to support integrations and data pipelines between HubSpot and internal analytics workflows.
Governance and process work was centered on establishing robust user access and permissions, managing data requests and internal HubSpot support, conducting HubSpot training for new and existing hires, and maintaining documented best practices. Those governance activities were designed to sustain consistent CRM usage, improve cross functional process alignment, and provide repeatable reporting for Sales, Marketing, and Customer Experience teams.
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Attensi | Professional Services | 250 | $12M | Norway | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2022 | n/a |
Attensi implemented HubSpot Sales Hub in 2022 to support Business Development and Sales functions within its Professional Services operations, with a focus on the Professional and Healthcare sector. The deployment targeted the US sector as primary operational coverage and was adopted by business development consultants and account executives working in a hybrid Boston and global team structure.
The HubSpot Sales Hub implementation emphasized Sales Automation,Sales Engagement capabilities, including contact and company record management, deal pipeline configuration, sequence and cadence automation, email tracking and activity logging, and reporting dashboards. Configuration included custom workflows to capture qualification and discovery outcomes, campaign orchestration with account executive collaboration, and pipeline stage automation to manage leads through the sales cycle.
Integrations explicitly incorporated Microsoft Outlook for email activity capture and scheduling coherence, and Microsoft Excel for campaign and pipeline analytics, supporting the team s monitoring of campaign analytics and forecasting of monthly and quarterly goals. Operational coverage centered on the US sales footprint while remaining linked to a small global team responsible for cross-border coordination and ESG alignment.
Governance changes focused on standardized workflow templates and campaign governance to formalize handoffs between business development and account executives, embedding qualification, discovery call tracking, and analytics into standard sales cadence. The implemented HubSpot Sales Hub and configured workflows laid the groundwork for sustainable growth and institutionalized campaign monitoring and sales cycle management.
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Burns & McDonnell | Construction and Real Estate | 14000 | $7.4B | United States | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2020 | n/a |
In 2020 Burns & McDonnell implemented HubSpot Sales Hub as a central sales application within its Sales Automation,Sales Engagement environment. The deployment supported sales enablement activities for the firm, with direct operational usage cited by a Sales Enablement Coordinator who monitors and develops lead qualification and sales technology resources on site in Kansas City, Missouri.
HubSpot Sales Hub was configured to manage contact and pipeline workflows, establish lead qualification criteria, and automate outbound engagement sequences consistent with Sales Automation,Sales Engagement practices. The implementation included sales engagement tooling such as sequence orchestration and playbook support, and was explicitly integrated with LinkedIn Sales Navigator for prospecting and enrichment, with HubSpot functioning as the primary CRM and sales activity repository.
Governance and operational ownership rested with the sales enablement function, which maintains monitoring processes for lead qualification and the ongoing development of sales technology resources. Configuration and rollout details emphasize operational workflows for sales enablement and field account teams, with the Sales Enablement Coordinator responsible for ensuring tooling alignment with qualification standards and day to day sales activity tracking.
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Cedar Woods Properties | Construction and Real Estate | 99 | $230M | Australia | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2019 | n/a |
In 2019, Cedar Woods Properties implemented HubSpot Sales Hub to support a launch campaign and to operationalize Sales Automation,Sales Engagement processes. The project began with a mapped buyer's journey for four personas, which informed configuration of the platform and a strategic program designed to build market awareness and drive sales during the product launch.
The implementation used HubSpot Sales Hub alongside HubSpot Sales and Marketing Enterprise capabilities recommended by the agency, focusing on landing page creation and email workflows executed through inbound methodology. Configuration emphasized email automation and landing page conversion flows, contact lifecycle management and lead qualification logic aligned to MQL and SQL definitions. The technical implementation preserved the link between marketing-generated contacts and sales pipeline stages within HubSpot Sales Hub.
Operationally the deployment supported marketing and sales teams and tied directly to an internally led above the line campaign. The external agency Salted Stone designed the campaign strategy and operated the digital tactics that populated HubSpot, ensuring campaign goals and broader client challenges were embedded in workflow rules and nurture sequences. Integrations were centered on campaign instrumentation and lead capture within HubSpot rather than external system connectors.
Governance was structured around persona-driven workflows and defined handoff criteria from marketing to sales, with email workflows and landing pages used to progress contacts through the buyer lifecycle. The stated objective of the implementation was to generate MQLs, convert to SQLs and ultimately drive sales through coordinated Sales Automation,Sales Engagement activities in HubSpot Sales Hub.
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Explorance | Professional Services | 305 | $42M | Canada | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2021 | n/a |
In 2021, Explorance implemented HubSpot Sales Hub. HubSpot Sales Hub was deployed as a Sales Automation,Sales Engagement platform to centralize sales activity, pipeline management, and reporting for the companys revenue organization.
Deployment focused on core Sales Hub capabilities including lead and contact management, deal pipeline configuration, activity tracking and logging, sequence automation, reusable email templates, and configurable reporting dashboards. The implementation included configuration of HubSpot objects, pipeline stages, assignment rules, and sequence automation to support quota bearing sellers and revenue operations workflows.
Operational governance was assigned to the VP, Revenue Enablement with a Senior Sales Operations Specialist responsible for process design and adoption, and a Senior Salesforce Administrator accountable for system administration and cross system automations. The Senior Salesforce Administrator role description explicitly references administering Salesforce and developing automations between systems, and the HubSpot Sales Hub implementation included bidirectional synchronization patterns for account, contact, and opportunity data between HubSpot Sales Hub and Salesforce to maintain data integrity across sales tools.
Rollout covered sales and revenue operations teams and incorporated onboarding, training on CRM usage, and user access and data governance controls. The implementation context also identifies SalesLoft and ZoomInfo as complementary sales tools referenced in hiring guidance, which informed integration planning and operational playbooks during the HubSpot Sales Hub deployment.
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Professional Services | 600 | $100M | United States | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2021 | n/a |
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Professional Services | 500 | $80M | United States | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2021 | n/a |
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Professional Services | 200 | $20M | United Kingdom | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2020 | n/a |
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Professional Services | 330 | $37M | United States | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2021 | n/a |
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Education | 300 | $100M | Malaysia | HubSpot | HubSpot Sales Hub | Sales Automation,Sales Engagement | 2018 | n/a |
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Buyer Intent: Companies Evaluating HubSpot Sales Hub
- Tychons, a United States based Professional Services organization with 120 Employees
- Morpheus Technology Group, a United States based Professional Services company with 10 Employees
- Smart Currency Exchange, a United Kingdom based Banking and Financial Services organization with 86 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Tychons | Professional Services | 120 | $12M | United States | 2025-07-07 | |
| Morpheus Technology Group | Professional Services | 10 | $1M | United States | 2025-06-23 | |
| Smart Currency Exchange | Banking and Financial Services | 86 | $16M | United Kingdom | 2025-06-04 |