Paramus, 7652, NJ,
United States
Smart Sites Technographics
Smart Sites Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart Sites and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Smart Sites employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart Sites has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, EmailAnalytics for Analytics and BI in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart Sites is running and its propensity to invest more and deepen its relationship with HubSpot , Smith.ai , EmailAnalytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart Sites revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart Sites intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Sites Tech Stack and Enterprise Applications
Smart Sites AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Smart Sites implemented Hubspot Live Chat on its public website. Hubspot Live Chat is deployed as a Chatbots and Conversational AI solution to capture inbound visitor inquiries and route conversations to marketing and sales teams.
Deployment uses an embedded vendor widget on the corporate site to present proactive and reactive chat interfaces, with the implementation scope focused on the website and inbound lead capture workflows. Configuration centers on chat routing, canned responses, chat forms for lead qualification, and transcript capture for follow up, and the implementation centralizes conversation records within the HubSpot environment for downstream marketing nurturing and sales follow up. Governance defines chat handling ownership between marketing and sales, scripted response templates, and logging practices to maintain contact records and handoff workflows, aligning Smart Sites Hubspot Live Chat Chatbots and Conversational AI with core inbound marketing and sales functions.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
Smart Sites Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmailAnalytics | Legacy | EmailAnalytics | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, SmartSites implemented EmailAnalytics for their sales and customer-service teams in the United States to enforce a 4-hour reply SLA. The EmailAnalytics deployment used a straightforward SaaS integration of team Gmail accounts into EmailAnalytics dashboards, centralizing inbound and outbound email metrics for goal tracking. The implementation leveraged Analytics and BI capabilities to set response-time targets and generate weekly email summaries for visibility.
Operational scope covered US-based sales and customer service groups, with dashboards and scheduled reporting used to drive accountability and SLA adherence. Governance centered on team level goal configuration and automated weekly summaries, rather than heavy workflow reengineering. The rollout delivered a measurable outcome, with average response time falling by 60.4% within two months.
|
Smart Sites Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Smart Sites implemented Google Workspace (Formerly Google G-Suite). Google Workspace (Formerly Google G-Suite) serves as the core Collaboration platform for Smart Sites, supporting internal communication, document collaboration, and client-facing project coordination.
Deployment emphasizes cloud-native functional modules including Gmail, Calendar, Google Drive with Shared Drives, Google Docs, Sheets, Slides, and Google Meet. These modules are configured to enable real-time editing, centralized document storage, email and calendar scheduling, and video conferencing for client meetings.
Operational scope covers the company's primary business functions including marketing, client services, sales, and delivery across Smart Sites United States operations. Administrative management is handled through the Google Workspace administrative console, with domain-level user provisioning, group management, and policy enforcement to control sharing and access.
Governance centers on role-based access controls, sharing policies, and centralized retention and compliance settings administered from the console, which shifted internal workflows toward collaborative document-first processes and synchronous video meetings. Smart Sites Google Workspace (Formerly Google G-Suite) Collaboration is the primary platform aligning communication and project work across teams.
|
Smart Sites CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Smart Sites IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Smart Sites CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Smart Sites
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Smart Sites Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-16 | Smart Sites | Evaluated | CRMnext | CRMnext | CRM | CRM |
| 2025-01-23 | Smart Sites | Evaluated | Bloomberg | Bloomberg Terminal | Investment Research and Market Intelligence | Investment Management |