SmartTurn
1199 NASA Parkway,
Houston, 77058, TX,
United States
Houston, 77058, TX,
United States
1 281-480-1121
Communications
SmartTurn Technographics
SmartTurn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmartTurn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 SmartTurn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmartTurn has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, Conversica AVA.ai Platform for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmartTurn is running and its propensity to invest more and deepen its relationship with Oracle , Conversica , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmartTurn revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmartTurn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmartTurn Tech Stack and Enterprise Applications
SmartTurn ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, SmartTurn implemented Oracle NetSuite ERP. The deployment focused on consolidating finance and accounting under the ERP Financial category, centralizing general ledger, accounts payable, accounts receivable and billing for its United States operations.
Oracle NetSuite ERP was configured to support core financial modules and standard ERP Financial workflows, including ledger configuration, automated period close controls, invoice to cash processing, procure to pay sequencing and financial reporting. The implementation used configurable workflows, role based access controls and system audit trails to enforce internal controls and to standardize month end close procedures across finance and billing teams.
The deployment connected Oracle NetSuite ERP to operational systems that drive revenue and fulfillment, for example front office order management and back office inventory and fulfillment systems, to maintain transactional integrity across billing and revenue recognition processes. Governance emphasized a centralized chart of accounts, controlled change procedures for accounting configurations and role based segregation of duties to support ongoing financial operations.
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SmartTurn AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conversica | Legacy | Conversica AVA.ai Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, SmartTurn implemented Conversica AVA.ai Platform on its website to deliver automated conversational engagement. The Conversica AVA.ai Platform is deployed as a Chatbots and Conversational AI solution to handle initial customer interactions and streamline web-based lead capture.
The implementation centers on an embedded web conversational assistant, configured with conversational workflows for prospect qualification, automated follow-up sequences, intent recognition, and human handoff routing. Conversica AVA.ai Platform functionality is used to capture contact data, surface qualification signals, and escalate qualified opportunities to sales or support teams through configured routing rules.
Operational ownership sits at the intersection of marketing operations and sales enablement, with marketing owning conversational content and campaign sequencing, and sales receiving routed, qualified conversations for live follow-up. The rollout emphasized site-level instrumentation and conversation analytics to monitor dialog flows, optimize scripts, and govern ongoing workflow updates.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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SmartTurn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, SmartTurn implemented Microsoft 365 to establish a unified Collaboration platform for its 300 employee organization in the United States. The company’s public site also indicates active use of Microsoft 365, demonstrating a tenant level deployment tied to external web presence.
The Microsoft 365 deployment emphasizes standard Collaboration capabilities, including Exchange Online email, Microsoft Teams for real time communication, SharePoint Online intranet and content management, OneDrive for file storage, and Office desktop and web applications for productivity. Configuration appears oriented toward integrated content and communication workflows consistent with Collaboration category best practices.
Operational coverage spans internal communications, marketing coordination, and day to day office productivity across SmartTurn, with Microsoft 365 serving as the primary Collaboration backbone. Administration is organized at the tenant level with centralized identity and access controls, group based provisioning, and content governance applied to mailboxes, sites, and file shares.
Governance and rollout practices focus on centralized tenant administration and policy driven access, aligning Collaboration platform controls with corporate IT administration. SmartTurn Microsoft 365 Collaboration supports core business functions of communications and employee productivity while surfacing on the company website as part of its operational footprint.
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SmartTurn Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2016 | 2016 |
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SmartTurn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Engagement | CRM |
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2020 | 2020 |
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SmartTurn TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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SmartTurn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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SmartTurn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SmartTurn
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Vice President of Sales | VP | Sales | |
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VP of Marketing | VP | Marketing | |
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Apps Being Evaluated by SmartTurn Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SmartTurn IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SmartTurn digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD SmartTurn Technographics
SmartTurn is a Communications organization based in United States,
with around 300 employees and annual revenues of $50.0 million.
SmartTurn operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Conversica AVA.ai Platform and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
SmartTurn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Conversica and Microsoft.
SmartTurn recently adopted applications including
Conversica AVA.ai Platform in 2021, Adobe Experience Cloud in 2021 and DigitalOcean Spaces in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SmartTurn’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SmartTurn’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SmartTurn technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.