SMEG S.p.A.
SMEG S.p.A. Technographics
SMEG S.p.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SMEG S.p.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2915 SMEG S.p.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SMEG S.p.A. has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, commercetools Commerce for eCommerce in 2022, MailUp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SMEG S.p.A. is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SMEG S.p.A. revenues, which have grown to $1.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SMEG S.p.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SMEG S.p.A. Tech Stack and Enterprise Applications
SMEG S.p.A. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022 SMEG S.p.A deployed Cisco Webex Meetings on its public website, instituting Cisco Webex Meetings as its Audio Video and Web Conferencing solution for customer access and business meeting workflows. The deployment emphasizes web-embedded join experiences, allowing external users to initiate or join scheduled sessions directly from smeg.com while supporting internal collaboration needs.
The implementation includes standard Audio Video and Web Conferencing functional capabilities such as scheduled meetings, browser-based video and audio conferencing, screen sharing, meeting recording, participant management and host controls. Cisco Webex Meetings was configured to surface meeting links and embedded join widgets on web pages, and to provide meeting templates and role-based host controls for consistent session setup and moderation.
Operational coverage centers on web-facing customer and partner interactions in addition to internal collaboration sessions, with the Webex Meetings instance embedded in public site pages to streamline access. Integrations are limited to the website embedding pattern described, the implementation does not reference other enterprise systems in the available data.
Governance focuses on meeting administration and access controls, including host role assignment, meeting admission controls, recording settings and session moderation workflows to align conferencing behavior with corporate communication policies. Documentation and standard operating procedures were established to manage meeting configuration and on-site embedding, ensuring consistent use of Cisco Webex Meetings across web-driven engagement channels.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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SMEG S.p.A. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 SMEG S.p.A deployed commercetools Commerce to power its public website, establishing an API-first eCommerce posture for its direct digital channel. The implementation on the corporate site leverages commercetools Commerce to deliver product exposure and transactional capability across SMEG's online catalog, aligning the application with the company storefront and digital merchandising activities.
The deployment emphasizes core commerce capabilities typical of the platform, including centralized product catalog management, API-driven storefront rendering, cart and checkout orchestration, pricing and promotions management, and order lifecycle functions. commercetools Commerce is configured to serve headless storefront calls and to support modular commerce flows for product presentation, basket handling, and checkout processing.
Operational responsibility is focused on the corporate eCommerce and digital merchandising teams, with the solution embedded into SMEG's public website through API integration. Governance centers on commerce operations and content coordination for online product lines, with phased configuration and content updates applied at the storefront level to manage catalog and merchandising changes.
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SMEG S.p.A. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailUp | Legacy | MailUp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 SMEG S.p.A implemented MailUp on its public website, establishing a web‑embedded instance of the MailUp application to support customer email capture and campaign delivery. The deployment is categorized as Marketing Automation and is focused on on-site subscription capture, newsletter distribution, and digital campaign execution rather than backend transactional processing.
MailUp on the SMEG website consolidates standard Marketing Automation capabilities including campaign management and scheduling, template libraries and content management, list segmentation and subscriber management, automation workflows for event‑driven sends, and tracking for open and click behavior. Operationally the implementation centralizes web forms and subscription flows into MailUp and places campaign execution and subscriber governance within SMEG’s marketing and digital channels, enabling coordinated email program management tied directly to on-site interactions.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SMEG S.p.A. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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SMEG S.p.A. PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Computational Fluid Dynamics (CFD) | PLM and Engineering |
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2019 | 2019 |
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Computer-Aided Design (CAD) | PLM and Engineering |
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2018 | 2018 |
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Computer-Aided Design (CAD) | PLM and Engineering |
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2017 | 2017 |
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SMEG S.p.A. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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SMEG S.p.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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SMEG S.p.A. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SMEG S.p.A.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SMEG S.p.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SMEG S.p.A. IT executives and key decision makers. This section highlights SMEG S.p.A.'s latest recorded technology evaluations, including Microsoft Dynamics NAV for ERP Financial on 2025-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SMEG S.p.A. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SMEG S.p.A. Technographics
SMEG S.p.A. is a Manufacturing organization based in Italy,
with around 2915 employees and annual revenues of $1.09 billion.
SMEG S.p.A. operates a diverse technology stack with applications such as
Cisco Webex Meetings, commercetools Commerce and MailUp,
covering areas like Audio Video and Web Conferencing, eCommerce and Marketing Automation.
SMEG S.p.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, commercetools and MailUp.
SMEG S.p.A. recently adopted applications including
Cisco Webex Meetings in 2022, Slack Connect in 2022 and commercetools Commerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SMEG S.p.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SMEG S.p.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SMEG S.p.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.