Soasta
444 Castro St., FourthAÂ Floor,
Mountain View, 94041, CA,
United States
Mountain View, 94041, CA,
United States
1 866-344-8766
Media
Soasta Technographics
Soasta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Soasta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Soasta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Soasta has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Soasta is running and its propensity to invest more and deepen its relationship with Oracle , Google , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Soasta revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Soasta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Soasta Tech Stack and Enterprise Applications
Soasta ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Soasta implemented Oracle NetSuite ERP to centralize its finance operations and establish a single source of record for accounting. The deployment was positioned within the ERP Financial category and targeted the companys core finance and accounting functions across its United States operations.
Configuration focused on standard ERP Financial modules, including a centralized general ledger, accounts payable, accounts receivable, billing and invoicing, fixed asset accounting, cash management and revenue accounting capabilities. Implementation work emphasized a consolidated chart of accounts, automated month end close workflows, role based access controls and approval routing to support period close and auditability.
The Oracle NetSuite ERP deployment was executed as a cloud native SaaS instance, providing a centralized ledger and configurable financial controls consistent with ERP Financial best practices. Operational coverage included corporate finance, accounting and revenue recognition processes, with the system serving as the primary transactional and reporting engine for those functions.
Governance changes accompanied the rollout, with standardized accounting policies, defined approval matrices and orchestration of month end activities through the application workflow layer. The program emphasized process standardization and user permission governance to align financial operations with the capabilities of Oracle NetSuite ERP.
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Soasta Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Soasta implemented Google Workspace (Formerly Google G-Suite) to establish a centralized Collaboration platform across the company. The deployment used Google Workspace (Formerly Google G-Suite) core productivity services, including Gmail, Calendar, Drive, Docs, Sheets, Slides, and Hangouts, to standardize communication and document collaboration for corporate teams.
Configuration centered on the Google Admin console for tenant management, with user provisioning, group management, shared drive configuration, and mobile device controls established under a single domain. The implementation emphasized document co authoring workflows and centralized storage policies in Drive, aligning content creation and review processes with Collaboration best practices.
The rollout covered Soasta s US-based corporate organization and included role based access and group policy segmentation to support product, engineering, marketing, and business operations teams. The architecture followed a cloud native SaaS model with centralized administration and account lifecycle controls managed through the Google Workspace administrative features.
Governance and operational changes were implemented through admin console controls, account provisioning and de provisioning processes, and standardization of meeting scheduling and collaboration patterns on Calendar and Docs. Ongoing operational discipline focused on group membership governance, device management, and document sharing policies to sustain consistent Collaboration behavior across the enterprise.
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Soasta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Soasta deployed 6sense Account Engagement Platform on their website. The implementation embeds 6sense Account Engagement Platform into Soasta’s Account Based Marketing stack to support marketing and demand generation functions at the media company of approximately 250 employees.
The deployment is realized as a website-level engagement layer that instruments web traffic for account identification and intent signal capture. Configuration work focused on account-level scoring, intent signal processing, and orchestration of targeted on-site content and campaign activation, reflecting core Account Based Marketing capabilities.
Operational ownership is centered with marketing and demand generation teams, with marketing operations responsible for segmentation, model tuning, and workflow management. The implementation emphasizes real-time on-site activation and aligns site instrumentation with Account Based Marketing processes for account-centric engagement and campaign orchestration.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Soasta ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Soasta PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Soasta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Soasta
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President & CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Strategy Officer | CXO | Finance | |
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Apps Being Evaluated by Soasta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Soasta IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Soasta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Soasta Technographics
Soasta is a Media organization based in United States,
with around 250 employees and annual revenues of $35.0 million.
Soasta operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and 6sense Account Engagement Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Soasta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and 6sense.
Soasta recently adopted applications including
6sense Account Engagement Platform in 2023, Akamai CDN in 2018 and Adobe Marketo in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Soasta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Soasta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Soasta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.