Sobha Realty
Sobha Sapphire building Al Khaleej Al Tejari 2 Street, Business Bay,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 442 380 64
Construction and Real Estate
Sobha Realty Technographics
Sobha Realty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sobha Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Sobha Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sobha Realty has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Oracle Cloud HCM for Core HR in 2014, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sobha Realty is running and its propensity to invest more and deepen its relationship with Oracle , Infinigent , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sobha Realty revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sobha Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sobha Realty Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, Sobha Realty implemented Oracle Cloud ERP to centralize its finance function, deploying Oracle Cloud ERP as the core ERP Financial platform supporting the company’s Construction and Real Estate accounting operations. The deployment targeted the UAE-based corporate finance organization at a company level, reflecting implementation scale for an organization of roughly 1,100 employees and aligning the Oracle Cloud ERP application with Sobha Realty’s corporate finance and project accounting needs.
The Oracle Cloud ERP implementation emphasized Oracle Fusion Financials capabilities, with configuration of core financial modules including General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, Cash Management, and project costing and billing workflows commonly used in construction accounting. Oracle Cloud ERP was configured to standardize chart of accounts structures, enable period close orchestration, and automate routine transaction processing consistent with ERP Financial functional practices.
Governance was structured around centralized finance process controls and role based access to Oracle Cloud ERP, with a Senior Oracle Fusion Financials Consultant involved in configuration and functional design. Process changes focused on tightened accounting workflows, documented financial controls, and staged rollouts across finance teams, with training and change management activities to align operational teams to the new Oracle Cloud ERP driven processes.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2014 | 2015 |
In 2014, Sobha Realty implemented Oracle Cloud HCM as its Core HR platform. The deployment targeted HR operations for major projects in Dubai, notably Sobha Hartland, and framed the application as the central system for recruitment, employee life cycle management, European expatriate management, and learning and development.
The implementation centered on configuring Oracle Cloud HCM and the HR module of Oracle Fusion ERP to support end to end HR processes. Functional capabilities implemented included recruitment workflow configuration, employee records and lifecycle administration, onboarding and learning administration, and expatriate assignment tracking for European staff.
Operational scope covered the corporate HR function and project-level HR teams for Dubai sites, with the CHRO and senior HR leadership responsible for setting up HR systems and advising senior management on people processes. Governance changes focused on standardizing recruitment and lifecycle workflows and instituting process ownership within HR to align the Oracle Cloud HCM Core HR application with project delivery requirements.
Oracle Cloud HCM was positioned to centralize Core HR functions across Sobha Realty’s Dubai projects and to formalize HR process governance, while the implementation emphasized configuration of Oracle Fusion HR capabilities to meet expatriate and project staffing needs.
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Payroll | HCM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Sobha Realty implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is referenced on Sobha Realty's corporate website, indicating the organization uses Microsoft 365 for enterprise collaboration and workplace productivity. This public reference ties Sobha Realty Microsoft 365 Collaboration to corporate communications and content publishing workflows.
Microsoft 365 delivers capabilities commonly associated with Collaboration, including email and calendar services, document management and intranet functions, team chat and meetings, file sync and sharing, and productivity applications such as Exchange Online, SharePoint Online, Microsoft Teams, OneDrive and Office apps. The presence of Microsoft 365 on the public site suggests a production tenancy supporting cross-functional business functions including marketing, project teams, sales support and corporate communications, and implies centralized identity and collaboration tooling. Governance and specific rollout details are not specified in source materials, so the narrative focuses on architecture and functional alignment between Sobha Realty, Microsoft 365, and Collaboration-oriented business functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sobha Realty
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sobha Realty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sobha Realty IT executives and key decision makers. This section highlights Sobha Realty's latest recorded technology evaluations, including Siemens Teamcenter for Product Lifecycle Management on 2025-09-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sobha Realty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sobha Realty Technographics
Sobha Realty is a Construction and Real Estate organization based in United Arab Emirates,
with around 1100 employees and annual revenues of $1.60 billion.
Sobha Realty operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
Sobha Realty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Sobha Realty recently adopted applications including
Cloudflare CDN in 2022, Infinigent Payroll in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sobha Realty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sobha Realty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sobha Realty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.