Groupe Bertrand
55 Rue Deguingand,Levallois-Perret,
Paris, 92300,
France
Paris, 92300,
France
33 1 53 45 83 83
Leisure and Hospitality
Groupe Bertrand Technographics
Groupe Bertrand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Bertrand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42000 Groupe Bertrand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Bertrand has purchased the following applications: Microsoft 365 for Collaboration in 2020, CLIKING Customer Loyalty for Customer Loyalty in 2022, OneTrust CookiePro for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Bertrand is running and its propensity to invest more and deepen its relationship with Microsoft , CLIKING (ex Goodmeal) , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Bertrand revenues, which have grown to $3.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Bertrand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupe Bertrand Tech Stack and Enterprise Applications
Groupe Bertrand Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Groupe Bertrand implemented Microsoft 365 to establish enterprise Collaboration capabilities. The implementation is referenced on the Groupe Bertrand website and indicates adoption of Microsoft 365 as a core productivity and collaboration platform.
The Microsoft 365 deployment centers on the collaboration and productivity services native to the platform, including Exchange Online for corporate email, Microsoft Teams for unified communications, SharePoint Online for intranet and content collaboration, OneDrive for Business for file sync and sharing, and Office desktop and web applications. Configuration emphasis aligns with Collaboration workflows, including mailbox and group provisioning, Teams channel-based coordination, and SharePoint site structures for document and operational content management. These functional modules support scheduling, internal communications, and document lifecycle activities typical for a large hospitality operator.
Deployment follows a cloud-first tenancy model with centralized identity and access management through Azure Active Directory and tenant-level administrative controls. Operational scope covers Groupe Bertrand's enterprise user base and site-facing staff within France, consistent with a company-level Collaboration rollout. The public website reference corroborates that Microsoft 365 is in use as an enterprise collaboration platform for the organization.
Tenant governance was structured around role-based administrative separation, mailbox and SharePoint provisioning workflows, and baseline security and compliance controls available within Microsoft 365. Administrative policies and tenant-level controls were applied to centralize content control, provisioning, and policy enforcement for Collaboration use across the organization.
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2022 | 2022 |
|
Groupe Bertrand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CLIKING (ex Goodmeal) | Legacy | CLIKING Customer Loyalty | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Groupe Bertrand implemented CLIKING Customer Loyalty, a Customer Loyalty application, to capture guest and diner feedback via QR surveys, manage online reputation and run automated loyalty and communication campaigns across its hospitality and restaurant brands in France. The deployment centralized customer feedback capture and loyalty enrollment, consolidating reputation signals and campaign controls for brand and operations teams.
Configuration reflected vendor-announced module usage, including a digital loyalty card, survey and NPS collection, and automated marketing modules, enabling loyalty enrollment, feedback-triggered campaign orchestration and scheduled communication flows. The CLIKING Customer Loyalty implementation aligned functional workflows around NPS capture, contact consent and lifecycle messaging to connect in-venue interactions with automated outreach.
Operational scope covered Groupe Bertrand hospitality and restaurant brands in France, with platform administration structured for centralized marketing and guest experience teams to manage campaign governance, template management and reporting. QR survey data and reputation monitoring feeds were instrumented to trigger segmentation and follow up communications within the Customer Loyalty program.
|
Groupe Bertrand TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Groupe Bertrand deployed OneTrust CookiePro on its public website to establish web-level cookie consent management. The implementation positions OneTrust CookiePro as a component of the company Governance, Risk and Compliance stack to centralize consent capture and policy presentation across customer-facing pages.
Configuration focused on standard OneTrust CookiePro capabilities, including a cookie consent banner, a user-facing preference center for granular consent choices, automated cookie scanning and cookie categorization, and persistent consent logging to support auditability. The OneTrust CookiePro configuration was set to deliver localized consent experiences and to classify cookies into regulatory categories, supporting consent lifecycle management and privacy workflow enforcement.
Operational ownership is organized across privacy, legal and web operations teams, with the solution instrumented at the website delivery layer to enforce consent prior to nonessential cookies. The deployment retains machine-readable consent records and provides role-based access for policy updates in the OneTrust CookiePro console, aligning Groupe Bertrand OneTrust CookiePro Governance, Risk and Compliance with marketing and compliance functions.
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
|
|
|
|
Treasury Management | TRM |
|
2019 | 2019 |
|
Groupe Bertrand PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Groupe Bertrand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Groupe Bertrand
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Groupe Bertrand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Bertrand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Bertrand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Groupe Bertrand Technographics
Groupe Bertrand is a Leisure and Hospitality organization based in France,
with around 42000 employees and annual revenues of $3.26 billion.
Groupe Bertrand operates a diverse technology stack with applications such as
Microsoft 365, CLIKING Customer Loyalty and OneTrust CookiePro,
covering areas like Collaboration, Customer Loyalty and Governance, Risk and Compliance.
Groupe Bertrand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, CLIKING (ex Goodmeal) and OneTrust.
Groupe Bertrand recently adopted applications including
CLIKING Questionnare in 2022, CLIKING Customer Loyalty in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Bertrand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupe Bertrand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Bertrand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.