Paris, 92300,
France
Groupe Bertrand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Bertrand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42000 Groupe Bertrand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Bertrand has purchased the following applications: Microsoft 365 for Collaboration in 2020, CLIKING Customer Loyalty for Customer Loyalty in 2022, OneTrust CookiePro for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Bertrand is running and its propensity to invest more and deepen its relationship with Microsoft , CLIKING (ex Goodmeal) , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Bertrand revenues, which have grown to $3.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Bertrand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CLIKING (ex Goodmeal) | Legacy | CLIKING Customer Loyalty | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Groupe Bertrand implemented CLIKING Customer Loyalty, a Customer Loyalty application, to capture guest and diner feedback via QR surveys, manage online reputation and run automated loyalty and communication campaigns across its hospitality and restaurant brands in France. The deployment centralized customer feedback capture and loyalty enrollment, consolidating reputation signals and campaign controls for brand and operations teams.
Configuration reflected vendor-announced module usage, including a digital loyalty card, survey and NPS collection, and automated marketing modules, enabling loyalty enrollment, feedback-triggered campaign orchestration and scheduled communication flows. The CLIKING Customer Loyalty implementation aligned functional workflows around NPS capture, contact consent and lifecycle messaging to connect in-venue interactions with automated outreach.
Operational scope covered Groupe Bertrand hospitality and restaurant brands in France, with platform administration structured for centralized marketing and guest experience teams to manage campaign governance, template management and reporting. QR survey data and reputation monitoring feeds were instrumented to trigger segmentation and follow up communications within the Customer Loyalty program.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Treasury Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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