Social Horse Power
219 Dufferin St Unit 215C,
Toronto, M6K 3J1, ON,
Canada
Toronto, M6K 3J1, ON,
Canada
1 888-963-6880
Professional Services
Social Horse Power Technographics
Social Horse Power Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Social Horse Power and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Social Horse Power employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Social Horse Power has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, IDG Foundry Intent (formerly LeadSift Intent) for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Social Horse Power is running and its propensity to invest more and deepen its relationship with Drift , Google , Calendly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Social Horse Power revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Social Horse Power intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Social Horse Power Tech Stack and Enterprise Applications
Social Horse Power AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Social Horse Power deployed Drift AI Chatbot on its public website. The Drift AI Chatbot is used as a Chatbots and Conversational AI application to manage inbound website conversations and to perform early stage lead qualification, supporting marketing, sales, and client service workflows.
Deployment was web-embedded using on-site conversational widgets, with configuration focused on conversational playbooks, scripted qualification flows, canned responses, and routing rules that escalate chats to human staff for follow up. The implementation leveraged Drift AI Chatbot capabilities typical of the Chatbots and Conversational AI category, including automated greetings, formless lead capture, and live chat takeover for staff.
Governance and operations were centralized and proportionate to a 20-person professional services firm, with marketing managing message copy and playbook iterations and sales owning handoff and follow-up rules. Operational coverage remained website centric for the Canadian firm, using the chatbot interface and built-in conversational analytics to monitor conversations and refine bot behavior over time.
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Social Horse Power Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Social Horse Power implemented Google Workspace (Formerly Google G-Suite). The deployment establishes a Collaboration platform for the Canadian professional services firm of about 20 employees, consolidating core productivity and communication functions under Google’s suite.
Configuration focuses on standard Google Workspace modules, including Gmail for enterprise email, Google Drive and shared drives for file storage, Google Docs and Sheets for real time document collaboration, Google Calendar for scheduling, and Google Meet for virtual meetings. Administrative controls are applied through the Google Workspace Admin console to manage accounts, groups, and basic security settings.
Operational coverage is company wide, supporting client facing teams and internal operations in Canada, with Collaboration capabilities used for shared document workflows, group email, and calendar resource coordination. Identity and access administration is centralized, using group based provisioning and mobile device management patterns common to small professional services adopters of Google Workspace (Formerly Google G-Suite).
Governance is implemented via centralized user provisioning, group based access controls, mobile device management, and data retention settings configured in the admin console, aligning collaboration controls with the company’s service delivery and internal productivity needs.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Social Horse Power CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG Foundry Intent (formerly LeadSift Intent) | Account Based Marketing | CRM | n/a | 2020 | 2019 |
In 2020 Social Horse Power deployed IDG Foundry Intent (formerly LeadSift Intent) to operationalize intent signals as part of its Account Based Marketing strategy. The Canada based professional services firm of about 20 employees configured IDG Foundry Intent as a cloud delivered intent solution to surface in market accounts and topic level buying signals for its marketing and business development teams.
Implementation centered on intent ingestion, topic classification, automatic lead enrichment and score based routing into existing CRM and sales outreach workflows, aligning new lead qualification gates with marketing and sales processes. IDG Foundry Intent was configured to build segmented ABM audiences, generate real time alerts for engagement readiness, and populate the company qualification queue, and Social Horse Power reported a 20% conversion from cold lead to prospect using LeadSift’s intent based leads.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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Social Horse Power ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Social Horse Power PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Social Horse Power IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Social Horse Power CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Social Horse Power
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Social Horse Power Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Social Horse Power IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Social Horse Power digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Social Horse Power Technographics
Social Horse Power is a Professional Services organization based in Canada,
with around 20 employees and annual revenues of $2.0 million.
Social Horse Power operates a diverse technology stack with applications such as
Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and IDG Foundry Intent (formerly LeadSift Intent),
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Social Horse Power has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Google and IDG.
Social Horse Power recently adopted applications including
Calendly in 2021, Hey Oliver in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Social Horse Power’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Social Horse Power’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Social Horse Power technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.