Toronto, M6K 3J1, ON,
Canada
Social Horse Power Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Social Horse Power and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Social Horse Power employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Social Horse Power has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, IDG Foundry Intent (formerly LeadSift Intent) for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Social Horse Power is running and its propensity to invest more and deepen its relationship with Drift , Google , Calendly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Social Horse Power revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Social Horse Power intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG Foundry Intent (formerly LeadSift Intent) | Account Based Marketing | CRM | n/a | 2020 | 2019 |
In 2020 Social Horse Power deployed IDG Foundry Intent (formerly LeadSift Intent) to operationalize intent signals as part of its Account Based Marketing strategy. The Canada based professional services firm of about 20 employees configured IDG Foundry Intent as a cloud delivered intent solution to surface in market accounts and topic level buying signals for its marketing and business development teams.
Implementation centered on intent ingestion, topic classification, automatic lead enrichment and score based routing into existing CRM and sales outreach workflows, aligning new lead qualification gates with marketing and sales processes. IDG Foundry Intent was configured to build segmented ABM audiences, generate real time alerts for engagement readiness, and populate the company qualification queue, and Social Horse Power reported a 20% conversion from cold lead to prospect using LeadSift’s intent based leads.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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