Softway
7324 Southwest Fwy,
Houston, 77074, TX,
United States
Houston, 77074, TX,
United States
1 281-914-4381
Consumer Packaged Goods
Softway Technographics
Softway Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Softway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Softway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Softway has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Softway is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Softway revenues, which have grown to $4.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Softway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Softway Tech Stack and Enterprise Applications
Softway ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Softway implemented Oracle NetSuite ERP to centralize its finance and accounting operations. The Oracle NetSuite ERP deployment emphasized ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed asset accounting, cash management, and financial reporting and consolidation workflows. Implementation targeted corporate finance, accounting, and procurement functions within the United States organization.
Deployment followed a cloud-first SaaS architecture leveraging NetSuite native multi-entity financial controls, role-based security, a configurable chart of accounts, and automated journal and period close processing. Configuration work focused on chart of accounts rationalization, invoice-to-pay and order-to-cash process standardization, tax code setup, and financial period close orchestration, aligning with ERP Financial operational terminology. Governance established finance-led process ownership and permissioned access controls with audit trails and system-enforced approvals to support month-end routines, positioning Oracle NetSuite ERP as the primary ERP Financial application for Softway's finance function.
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Softway Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Softway implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration across its corporate environment. Softway is using Google Workspace (Formerly Google G-Suite) on its public website and for core productivity services including domain-hosted email, shared calendars, document collaboration and cloud storage. The deployment covers the company’s 200 employees and centralizes communication and content workflows across primary business functions.
The implementation leverages the Google Workspace admin console for centralized account provisioning, group-based access controls and tenant-level configuration, while standard Collaboration capabilities such as shared drives, real-time document editing and team messaging are used to support cross-functional collaboration. Governance is enforced through domain management and role-based administration to align access with marketing, sales and operations workflows. The configuration reflects a cloud-based Collaboration architecture integrated into the company web presence.
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Collaboration | Collaboration |
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2017 | 2017 |
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Softway Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Softway implemented HubSpot CMS to manage its public website. The deployment establishes HubSpot CMS as the companys Web Content Management platform for centralized content authoring and delivery supporting marketing and digital experience efforts.
HubSpot CMS is configured to deliver standard Web Content Management capabilities, including template driven page construction, responsive page templates, a drag and drop editor, asset management, blog and landing page publishing, on page SEO tooling, form capture, and content staging and preview workflows. The implementation emphasizes content modularity and reusable templates to accelerate campaign page creation and maintain brand consistency across the site.
Operationally the HubSpot CMS implementation is scoped to the corporate website, with primary business function impact on marketing led content production and digital customer engagement. Governance is expressed through role based publishing permissions and editorial workflows to control approvals and publishing cadence, enabling marketing teams to own content lifecycle and release governance without introducing external implementation partners.
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Softway CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Softway PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Softway IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Softway
| First Name | Last Name | Title | Function | Department | Phone | |
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Business Development Manager | Manager | Sales | |
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Operations Manager | Manager | Finance | |
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Business Development Director | Director | Sales | |
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Apps Being Evaluated by Softway Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Softway IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Softway digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Softway Technographics
Softway is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $4.8 million.
Softway operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like ERP Financial, Collaboration and Web Content Management.
Softway has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and HubSpot.
Softway recently adopted applications including
HubSpot CMS in 2021, Cloudflare CDN in 2020 and Amazon SES in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Softway’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Softway’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Softway technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.