Soho House & Co
180 The Strand,
London, WC2R 1EA,
United Kingdom
London, WC2R 1EA,
United Kingdom
44 20 3985-0000
Leisure and Hospitality
Soho House & Co Technographics
Soho House & Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Soho House & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Soho House & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Soho House & Co has purchased the following applications: Sage 200 for ERP Financial in 2014, SABRE Synxis Guest Connect for Reservation and Booking Management in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Soho House & Co is running and its propensity to invest more and deepen its relationship with Sage , SAP , SABRE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Soho House & Co revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Soho House & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Soho House & Co Tech Stack and Enterprise Applications
Soho House & Co ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 200 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Soho House & Co implemented Sage 200 as its ERP Financial system. The deployment targeted centralized financial management and warehouse transaction capture to support hospitality operations across finance, warehousing and e-commerce channels.
Sage 200 was configured to deliver core financial functionality including general ledger and accounts payable, together with inventory control and warehouse transaction processing aligned with ERP Financial capabilities. Configuration emphasis included inventory valuation at transaction level, purchase-to-pay controls, stock location modeling and automated posting rules to ensure financial records reflected warehouse activity. Batch processing and rule-driven posting were applied to align inbound receipts and supplier invoices with the financial ledger.
Lead scoping sessions defined integration touchpoints between Sage 200, Supply Stream and Magento, ensuring that business requirements were met for all stakeholders. Integrations were scoped to synchronize inventory quantities and warehouse movements, provide real-time fulfillment status to the e-commerce layer, and surface procurement and goods-receipt data into Sage 200 for cost capture and reconciliation.
Project governance used cross-functional stakeholder workshops to capture requirements, formal acceptance criteria for each integration, and structured testing and sign-off to validate end-to-end scenarios. Operational ownership was assigned across finance, operations and e-commerce teams, with training and cutover validation focused on warehouse interfaces and transactional accounting flows.
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Expense Management | ERP |
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2015 | 2015 |
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Soho House & Co ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Synxis Guest Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Soho House & Co implemented SABRE Synxis Guest Connect on its website. SABRE Synxis Guest Connect is deployed as a Reservation and Booking Management solution to handle online booking flows for Soho House & Co and to centralize web-driven reservations into the companys operational booking funnel.
The implementation configures SABRE Synxis Guest Connect as a customer facing booking engine with standard Reservation and Booking Management capabilities, including real time availability and rate checks, guest profile capture, booking creation and modification workflows, and reservation lifecycle management. Configuration work emphasized membership and room type rules, booking restrictions, and guest data fields to align with Soho House & Cos membership model and booking policies.
Integration is implemented primarily through the Soho House website, using an embedded booking widget and server side reservation API calls to submit and retrieve booking records. The deployment routes web reservations into the hotels operational queues and supports cross functional use by reservations teams, front desk operations, e commerce and membership services. The service is operated as a centrally managed reservation layer, reducing manual reconciliation between web bookings and operational reservation handling.
Governance for SABRE Synxis Guest Connect at Soho House & Co centers on centralized rate and access control, membership gating for booking flows, and defined workflow ownership across reservations and membership teams. Rollout and configuration changes are managed through staged updates to gateway settings and web integration, with testing of booking flows and member access prior to live updates. The narrative underscores a platform centric approach where SABRE Synxis Guest Connect, as the Reservation and Booking Management application, is the authoritative source for website originated reservations for Soho House & Co.
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Soho House & Co Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Soho House & Co implemented Zoom to support web-based communications on their public website. Zoom is used to deliver Audio Video and Web Conferencing capabilities that support member events, virtual programming, and internal communications across the organization.
The deployment is centered on web-hosted conferencing functionality, leveraging Zoom meeting and webinar capabilities to enable browser-based joining, scheduled sessions, screen sharing, and recorded sessions for playback. Zoom is embedded into Soho House & Co’s website to provide direct access to live audio and video sessions without requiring separate desktop-only software flows.
Operational scope includes member-facing events teams and central communications functions, with the website acting as the access and scheduling surface for virtual programming. Governance and workflow responsibilities are oriented around event operations and digital teams who configure meeting access, moderation and scheduling protocols to align web conferencing with member services and programming calendars.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Soho House & Co Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Soho House & Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Soho House & Co ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Soho House & Co PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Soho House & Co PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Soho House & Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Soho House & Co CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Soho House & Co
| First Name | Last Name | Title | Function | Department | Phone | |
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People & Recruitment Manager | Manager | HR | |
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Chief People & Development Officer | CXO | HR | |
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HR Officer | Manager | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Soho House & Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Soho House & Co IT executives and key decision makers. This section highlights Soho House & Co's latest recorded technology evaluations, including Oracle OPERA Cloud PMS for Hotel Property Management on 2024-06-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Soho House & Co digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-06-11 | Soho House & Co | Evaluated | Oracle | Oracle OPERA Cloud PMS | Hotel Property Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Soho House & Co Technographics
Soho House & Co is a Leisure and Hospitality organization based in United Kingdom,
with around 5000 employees and annual revenues of $1.00 billion.
Soho House & Co operates a diverse technology stack with applications such as
Sage 200, SABRE Synxis Guest Connect and Zoom,
covering areas like ERP Financial, Reservation and Booking Management and Audio Video and Web Conferencing.
Soho House & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, SABRE and Zoom Video Communications.
Soho House & Co recently adopted applications including
DocuSign eSignature in 2023, PostHog in 2022 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Soho House & Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Soho House & Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Soho House & Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.