Sonoma Bakery
32–44 Birmingham Street,
Sydney, 2015, NSW,
Australia
Sydney, 2015, NSW,
Australia
61 2 9690-2060
Consumer Packaged Goods
Sonoma Bakery Technographics
Sonoma Bakery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonoma Bakery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Sonoma Bakery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonoma Bakery has purchased the following applications: SAP Business One for ERP Financial in 2020, LiveHire ATS for Applicant Tracking System in 2016, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonoma Bakery is running and its propensity to invest more and deepen its relationship with SAP , LiveHire , Flare HR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonoma Bakery revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonoma Bakery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sonoma Bakery Tech Stack and Enterprise Applications
Sonoma Bakery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Sonoma Bakery implemented SAP Business One. SAP Business One, deployed as an ERP Financial application, was configured to centralize order entry, invoicing, inventory control and production planning for the bakery.
Configuration emphasized core financial modules and operational workflows, including accounts receivable and accounts payable records, sales order entry and automated invoicing, and generation of production and packing sheets through SAP Business One. Inventory processes were implemented to manage stock movements and to reintroduce extras back into the SAP process while credit claim workflows were tracked and investigated within the system. Reporting workflows were established to produce Delivery In Full On Time reports and support administrative reporting needs.
Integrations implemented as part of the deployment included synchronization of customer records between SAP Business One and Salesforce, and links to multiple ordering platforms. The environment processed large retailer orders through Woolworths and Coles portals as part of the operational flow into SAP Business One. Operational coverage was on site in Sydney, New South Wales, Australia, and spanned customer service, sales, production and logistics teams.
Operational governance centered on customer service representatives as first points of contact who entered and coordinated daily orders from multiple touchpoints, processed invoicing and managed inventory activities in SAP Business One. The system supported cross functional workflows by providing production, packing and logistics teams with consistent transactional and customer data, and by enabling managers to receive DIFOT reporting and oversee credit claim resolution.
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Sonoma Bakery HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHire | Legacy | LiveHire ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016 Sonoma Bakery implemented LiveHire ATS. The LiveHire ATS was deployed to support recruiting and onboarding workflows for Sonoma Baking Company Pty Ltd, with operational coverage including the Alexandria site and hiring activity across affiliated entities.
The LiveHire ATS configuration emphasized standard Applicant Tracking System capabilities, including requisition management, candidate tracking, interview scheduling, offer management, and structured candidate pipelines to support corporate and site-level hiring. Sonoma Bakery used LiveHire ATS to centralize job postings, manage candidate communication and documentation, and maintain hiring records for HR and compliance workflows.
Integrations tied LiveHire ATS into the existing HR and payroll landscape, the resume source indicates systems used included Visipay, Emplive and FlareHR. These integrations were used to hand off new hire data and to align onboarding records with fortnightly payroll processing across eight legal entities, enabling data continuity between Talent Acquisition and payroll operations.
Governance and operational ownership rested with HR and payroll teams, with a dedicated Payroll Manager role processing fortnightly payrolls and working across LiveHire ATS, Visipay, Emplive and FlareHR. Recruiting and onboarding workflows were structured to ensure approvals and data transfer from hiring managers through HR into payroll, aligning Talent Acquisition activity in the LiveHire ATS with downstream payroll processing.
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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Sonoma Bakery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Sonoma Bakery deployed Microsoft 365 to unify office productivity and team collaboration across its Australian consumer packaged goods operations. The Microsoft 365 deployment focuses on Collaboration capabilities to support corporate communications, document management, and internal collaboration for the 150-employee organization.
The implementation leverages core Microsoft 365 functionality such as hosted email, real-time chat and meetings, cloud file storage, and intranet sites to standardize workflows and content sharing. Microsoft 365 appears on the company website, indicating surface-level web presence or integration with site-facing services while also serving internal teams for document versioning and shared calendars.
Governance for the Microsoft 365 environment is centered on centralized administration, role based access, and policy driven content controls to align collaboration use with corporate processes. The rollout affected business functions including marketing, operations, sales, and corporate finance by providing a single Collaboration platform for communication, file collaboration, and scheduled team coordination.
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Collaboration | Collaboration |
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2022 | 2022 |
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Sonoma Bakery Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2011 | 2011 |
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Sonoma Bakery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2013 | 2013 |
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Sonoma Bakery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Sonoma Bakery CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Sonoma Bakery
| First Name | Last Name | Title | Function | Department | Phone | |
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BOH Operations Manager | Manager | Operations | |
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Director | Director | Finance | |
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Head of Finance | Director | Finance | |
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Credit Controller | Director | Finance | |
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CEO | CXO | Operations | |
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Finance & Commercial Director | Director | Finance | |
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Head of Bakery Operations | Director | Operations | |
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CEO, Operations | CXO | Operations | |
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Finance Manager | Manager | Finance | |
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Payroll Manager | Manager | HR | |
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Head of Bakery Operations | Director | Operations | |
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Apps Being Evaluated by Sonoma Bakery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sonoma Bakery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sonoma Bakery digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sonoma Bakery Technographics
Sonoma Bakery is a Consumer Packaged Goods organization based in Australia,
with around 150 employees and annual revenues of $23.0 million.
Sonoma Bakery operates a diverse technology stack with applications such as
SAP Business One, LiveHire ATS and Microsoft 365,
covering areas like ERP Financial, Applicant Tracking System and Collaboration.
Sonoma Bakery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, LiveHire and Microsoft.
Sonoma Bakery recently adopted applications including
Salesforce Sales Cloud in 2024, Microsoft Entra ID (formerly Azure Active Directory) in 2024 and Microsoft 365 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sonoma Bakery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sonoma Bakery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sonoma Bakery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.