Sony Corporation Technographics
Sony Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sony Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 111700 Sony Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sony Corporation has purchased the following applications: cxLoyalty for Customer Loyalty in 2016, Citrix Podio for Project Portfolio Management in 2018, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sony Corporation is running and its propensity to invest more and deepen its relationship with cxLoyalty , Adobe Systems , Citrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sony Corporation revenues, which have grown to $84.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sony Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sony Corporation Tech Stack and Enterprise Applications
Sony Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| cxLoyalty | Legacy | cxLoyalty | Customer Loyalty | CRM | n/a | 2016 | 2016 |
In 2016 Sony Corporation deployed cxLoyalty as a Customer Loyalty application to support customer engagement and retention programs. Public records list Sony Corporation as a cxLoyalty customer, confirming vendor adoption of the cxLoyalty platform in that year.
As a Customer Loyalty platform, cxLoyalty implementations commonly centralize membership and rewards management, campaign orchestration, segmentation and loyalty analytics, and configuration of program rules. Sony Corporation's adoption of cxLoyalty indicates consolidation of loyalty program functions under the cxLoyalty platform, aligning loyalty management with enterprise customer engagement workflows and data governance practices.
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Marketing Automation | CRM |
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2018 | 2018 |
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Sony Corporation PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Citrix | Legacy | Citrix Podio | Project Portfolio Management | PPM | n/a | 2018 | 2018 |
In 2018 Sony Corporation implemented Citrix Podio as a Project Portfolio Management platform. Sony is listed as a customer on the Citrix Podio vendor site, indicating adoption of Citrix Podio to manage project portfolios and collaborative program work.
The implementation centered on configuring Podio workspaces and custom apps to orchestrate projects, tasks, milestones, and cross team workflows, leveraging Project Portfolio Management functionality such as portfolio views, task management, milestone tracking, collaborative file sharing, and configurable reporting. Deployed as Citrix Podio SaaS, the solution provided unified access for project teams, role based access controls, and workflow automation to align with program governance. Operational use targeted project and program management functions across product development and cross functional initiatives.
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Sony Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017 Sony Corporation deployed Amazon EC2 within its Application Hosting and Computing Services footprint to host and serve content for its public website. The implementation centers on Amazon EC2 as the primary compute layer for web-facing infrastructure, aligning compute provisioning with web operations and digital customer experience functions.
Amazon EC2 was configured to provide virtual server instances and instance lifecycle management for the website, using standard EC2 capabilities such as instance types, Amazon Machine Images, and automated scaling constructs to align capacity with traffic patterns. The deployment emphasizes orchestration of compute resources, automated provisioning and deprovisioning, and instance configuration management to support continuous web delivery and operational resilience.
Operational responsibility is concentrated in Sony Corporation web operations and site reliability functions, with Amazon EC2 integrated directly into the website hosting stack. Governance focuses on centralized instance provisioning policies, change control for server images and configurations, and monitoring and alerting tied to the EC2 compute layer, ensuring compute availability for the Application Hosting and Computing Services use case.
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sony Corporation
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Apps Being Evaluated by Sony Corporation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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