List of cxLoyalty Customers
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United States
Since 2010, our global team of researchers has been studying cxLoyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased cxLoyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using cxLoyalty for Customer Loyalty include: Amazon, a United States based Retail organisation with 1578000 employees and revenues of $637.96 billion, CVS, a United States based Healthcare organisation with 300000 employees and revenues of $378.96 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion, Samsung Electronics, a South Korea based Manufacturing organisation with 262647 employees and revenues of $203.54 billion, General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion and many others.
Contact us if you need a completed and verified list of companies using cxLoyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The cxLoyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Canada | Transportation | 37200 | $16.2B | Canada | cxLoyalty | cxLoyalty | Customer Loyalty | 2021 | n/a |
In 2021, Air Canada implemented cxLoyalty in the Customer Loyalty category to operationalize its Loyalty and Rewards Redemption Program. The implementation centered on onboarding Air Canada to cxLoyalty and configuring core redemption workflows to support points earning, redemptions, and partner purchase flows across customer service and revenue-facing teams.
The deployment delivered modular capabilities including a Hotel Grid initiative with supplier API implementation, content API integration, static content ingestion for UI consumers, promo code configuration, and backend accounting setup for tax reporting. Workstreams included UI enhancements and performance-sensitive UX adjustments, redesign of a 15 year old accounting report into a source to consumer independent architecture, and discrete modules for redemption and purchase for ABG Auto Rental and multiple hotel suppliers.
Architecturally the solution used API-first integrations to onboard hotel and rental suppliers, a content API and static file processing pipeline to feed UI consumers, and a data streaming target schema mapping to ingest loyalty events. The tax reporting design included a dedicated database architecture that captured source and consumer relationships, implementation of Canadian provincial tax brackets and discrete fees receivable and payable, and automation of regular and ad-hoc tax reports so the tax reporting architecture could be leveraged for future client onboards.
Governance and delivery followed Agile methods with active backlog management, story grooming, acceptance criteria definition, and production support governance. The program included GAP analysis, requirement elicitation with business stakeholders, collaboration with Legal, Compliance and Regulatory teams to satisfy Quebec provincial requirements, and maintenance of a master project schedule tied to executive priorities. The team performed S3 bucket lifecycle management, intelligent tiering and Glacier Deep Archive policies to manage object lifecycles and control storage costs.
Project planning and costing were explicit components of the engagement, with the implementation estimated and delivered at 1.3 million CAD and approximately 24,000 hours, and included ongoing production support, data mapping for ingestion into the streaming platform, and artifacts to enable cross team continuity. The cxLoyalty implementation for Air Canada integrated loyalty redemption, supplier API networks, accounting and tax reporting, and customer service UI improvements to unify operational control under the Customer Loyalty application.
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Alamo Rent A Car | Automotive | 7000 | $3.2B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
In 2016, Alamo Rent A Car implemented cxLoyalty as a Customer Loyalty deployment across its United States operations. The implementation was aimed at centralizing loyalty program capabilities for rental customers and establishing a single application for member enrollment, tier management, points accrual and redemption, and campaign orchestration.
cxLoyalty was configured to provide loyalty program management, customer segmentation, real time points balance tracking, reporting and promotional campaign execution. Operational ownership aligned with marketing and customer experience functions, with program rules and membership workflows embedded into customer lifecycle processes to support ongoing loyalty management.
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Allianz | Banking and Financial Services | 156626 | $140.3B | Germany | cxLoyalty | cxLoyalty | Customer Loyalty | 2018 | n/a |
In 2018, Allianz implemented cxLoyalty as a Customer Loyalty platform to centralize loyalty capabilities across digital channels. The cxLoyalty deployment was delivered alongside work on Affinion's NextGen digital platform and focused on consolidating commerce, membership and protection services for banking and insurance customers.
The implementation configured core modules including commerce enablement for web and mobile, personalization and analytics instrumentation, marketing automation workflows using Exponea, and a white labelled ID Protect mobile capability where applied. Technologies and development patterns used across the program included Magento for commerce, headless CMS approaches, React Native for mobile, REST API integration layers, Matomo for analytics, and AWS services for cloud infrastructure.
Operational delivery covered multi channel rollout with responsive web applications and native mobile applications, orchestration of third party vendor integrations via APIs, and use of AWS Pinpoint and AWS Personalize for messaging and recommendation orchestration. The program impacted business functions including marketing, customer service and product operations, and it was governed to comply with GDPR requirements.
Governance and process changes were enacted through scaled agile practices, regular scrum ceremonies across distributed teams, executive level stakeholder reporting, formal risk and issue tracking, and end to end release management coordinated with DevOps and infrastructure teams. Project artifacts produced included project and resourcing plans, requirements specifications, risk logs and operational playbooks to sustain the cxLoyalty Customer Loyalty platform.
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Insurance | 55000 | $67.7B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Insurance | 2294 | $1.3B | Denmark | cxLoyalty | cxLoyalty | Customer Loyalty | 2012 | n/a |
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Retail | 1578000 | $638.0B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2020 | n/a |
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Transportation | 136900 | $54.2B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Banking and Financial Services | 75100 | $65.9B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2019 | n/a |
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Insurance | 25000 | $47.3B | United States | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Transportation | 434 | $468M | United Kingdom | cxLoyalty | cxLoyalty | Customer Loyalty | 2016 | n/a |
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Buyer Intent: Companies Evaluating cxLoyalty
- HSBC India, a India based Banking and Financial Services organization with 42000 Employees
- India.Gov.In, a India based Government company with 500 Employees
- NaviSite, a United States based Professional Services organization with 1200 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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