Sony Pictures Entertainment
10202 West Washington Boulevar, Culver City,
Los Angeles, 90232, CA,
United States
Los Angeles, 90232, CA,
United States
1 310-244-3900
Media
Sony Pictures Entertainment Technographics
Sony Pictures Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sony Pictures Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9100 Sony Pictures Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sony Pictures Entertainment has purchased the following applications: FIS GETPAID for AR Automation in 2006, Workday HCM for Core HR in 2021, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sony Pictures Entertainment is running and its propensity to invest more and deepen its relationship with FIS Global , SAP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sony Pictures Entertainment revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sony Pictures Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sony Pictures Entertainment Tech Stack and Enterprise Applications
Sony Pictures Entertainment ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2006 | 2006 |
In 2006 Sony Pictures Entertainment implemented FIS GETPAID to centralize accounts receivable workflows as part of its AR Automation strategy, covering collections and ageing reconciliation across World Wide Product Fulfillment, television, features, post production, inter company and third party customers. The deployment supported monthly statement preparation, reconciliation of short and over payments, refund processing and departmental cash application into the general ledger.
FIS GETPAID was used to operationalize collections management, automated aging reconciliation, statement generation and cash application workflows, while also serving as a repository for customer master data. Customer master maintenance was performed across SAP ERP, ScheduAll, Gold and FIS GETPAID, and the team carried out account setups in SAP ERP for post production, motion picture, television and World Wide Product Fulfillment.
The scope of the implementation included billing and reconciliation for Culver Studio and World Wide Product Fulfillment and impacted finance functions spanning accounts receivable, billing, credit and collections, and month end close activities. The deployment included hands on credit and collections training for incoming accounting and senior credit analysts and interns, which resulted in new employees getting immediate traction and saved time and money for the group.
Governance centered on tight control of cash accounts, spearheading the billings and reconciliation process, and acting as an accounting liaison for returned checks and replacement payments. The role also provided leadership for three finance interns and contributed to month end close through reconciliation of general ledger cash deposits and appropriate cash applications.
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ERP Financial | ERP |
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2013 | 2018 |
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Expense Management | ERP |
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2010 | 2010 |
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Expense Management | ERP |
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2010 | 2010 |
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Sony Pictures Entertainment HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Sony Pictures Entertainment implemented Workday HCM for Core HR. The deployment centralized core HR functions within Workday HCM for the People organization and supported HR process owners across Talent Development, Compensation, Benefits, Recruiting, IT and Finance, with operational coverage tied to the Culver City studios and broader People team. Configuration work emphasized the Workday business process framework, security groups, custom reporting, supervisory org management, cost center assignments and location management, using Workday HCM as the authoritative system of record for employee data and organizational structures.
Workday HCM configuration and operational activities documented included building, testing and deploying integrations, performing integration security audits, creating and maintaining Workday custom reports, and conducting regular data audits to ensure integrity and SOX-related evidence collection. Operational responsibilities specified in the implementation included managing integration file feeds with outside vendors, resolving file transfer failures, owning reorganization processes for supervisory orgs and cost centers, developing test strategy and documentation, delivering ad hoc training and job aids for People team users, and collaborating with Workday Engineers for troubleshooting and post production support.
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2014 | 2018 |
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Payroll | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2022 | 2022 |
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Workforce Management | HCM |
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2014 | 2014 |
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Sony Pictures Entertainment AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Sony Pictures Entertainment deployed GumGum on its public website. Sony Pictures Entertainment uses GumGum, an Artificial Intelligence Marketing application, to support marketing and consumer engagement on its site and to drive contextual ad activation tied to on‑page content.
The implementation is realized through site-embedded GumGum instrumentation and web tagging, consistent with typical Artificial Intelligence Marketing deployments. Configuration centers on contextual targeting and content intelligence capabilities, including automated page content classification and visual recognition that enable real-time ad placement and audience segmentation.
Operational responsibility sits with digital marketing and web operations functions, using tag management and consent controls to govern script deployment and privacy compliance. The GumGum deployment focuses on marketing workflows for content-based ad activation and on-site audience engagement, and it feeds measurement and campaign reporting workflows used by the marketing organization.
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Sony Pictures Entertainment Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Sony Pictures Entertainment Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Sony Pictures Entertainment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Sony Pictures Entertainment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Community Management | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Sony Pictures Entertainment ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Sony Pictures Entertainment Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2010 | 2010 |
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Supplier Relationship Management | Procurement |
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2010 | 2010 |
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Sony Pictures Entertainment TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Sony Pictures Entertainment PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Sony Pictures Entertainment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sony Pictures Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
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Director Business Intelligence | Director | IT | |
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Director of Business Intelligence -- Planning | Director | IT | |
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Senior Vice President, Information Technology | VP | IT | |
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EVP & CIO | CXO | Finance | |
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Director, Travel Services | Director | Finance | |
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Manager Travel Services | Manager | Finance | |
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Senior Vice-President, Corporate Information Technology | VP | IT | |
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Director, Accounts Payable, Travel & Entertainment, Treasury & Cash Management | Director | Finance | |
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Director, Expense Management | Director | Finance | |
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Director, Corporate Procurement | Director | Procurement | |
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Chief Procurement Officer | CXO | Procurement | |
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Senior Vice President, Finance | VP | Finance | |
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HR Director | Director | HR | |
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Executive Director of Payroll | Director | HR | |
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Vice President, Head of Operations | VP | Operations | |
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CFO | CXO | Finance | |
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EVP & CHRO | CXO | HR | |
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SVP Controller | VP | Finance | |
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Finance Manager | Manager | Finance | |
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Manager, Credit and Collections | Manager | Finance | |
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Executive Director, Human Resources | Director | HR | |
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Payroll Coordinator | Manager | Finance | |
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People and Organization Analyst | Manager | HR | |
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Vice President / Head of Global Talent Acquisition | VP | HR | |
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Director, Global Talent Acquisition | Director | HR | |
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Senior Deputy General Manager Recruitment | Director | HR | |
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Global Talent Acquisition Manager | Manager | HR | |
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Senior Manager, Global Talent Acquisition | Manager | HR | |
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Manager, Payroll and Payroll Tax Operations | Manager | HR | |
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Apps Being Evaluated by Sony Pictures Entertainment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sony Pictures Entertainment IT executives and key decision makers. This section highlights Sony Pictures Entertainment's latest recorded technology evaluations, including Zapier Automation Platform for API Management, iPaaS (Integration Platform as a Service) on 2025-10-07, Google Workspace (Formerly Google G-Suite) for Collaboration on 2025-06-10, and Microsoft 365 for Collaboration on 2025-06-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sony Pictures Entertainment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-07 | Sony Pictures Entertainment | Evaluated | Zapier | Zapier Automation Platform | API Management, iPaaS (Integration Platform as a Service) | PaaS |
| 2025-06-10 | Sony Pictures Entertainment | Evaluated | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | |
| 2025-06-10 | Sony Pictures Entertainment | Evaluated | Microsoft | Microsoft 365 | Collaboration | Collaboration |
| 2024-10-21 | Sony Pictures Entertainment | Evaluated |
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Employee Experience | HCM |
FAQ - APPS RUN THE WORLD Sony Pictures Entertainment Technographics
Sony Pictures Entertainment is a Media organization based in United States,
with around 9100 employees and annual revenues of $2.50 billion.
Sony Pictures Entertainment operates a diverse technology stack with applications such as
FIS GETPAID, Workday HCM and GumGum,
covering areas like AR Automation, Core HR and Artificial Intelligence Marketing.
Sony Pictures Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Workday and GumGum.
Sony Pictures Entertainment recently adopted applications including
edays Time Tracking in 2022, Airtable in 2022 and Workday HCM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sony Pictures Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sony Pictures Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sony Pictures Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.