Gilbert, 85295, AZ,
United States
Southwestern Microsystems Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Southwestern Microsystems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Southwestern Microsystems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southwestern Microsystems has purchased the following applications: WooCommerce for eCommerce in 2022, SendEagle for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southwestern Microsystems is running and its propensity to invest more and deepen its relationship with Automattic , SendEagle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southwestern Microsystems revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southwestern Microsystems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SendEagle | Legacy | SendEagle | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Southwestern Microsystems implemented SendEagle for Marketing Automation on its public website. The deployment is a web embedded SendEagle instance that provides the company's customer engagement and lead capture workflows directly through the site. As a 10 person automotive supplier based in the United States, the rollout is site scoped and oriented to the marketing function rather than a distributed enterprise program.
SendEagle is configured to deliver core Marketing Automation capabilities including email campaign orchestration, web lead capture forms, visitor tracking, segmentation and automated engagement workflows. The architecture is cloud hosted and embedded into the website to instrument visitor behavior and capture contact data for campaign use. Operational ownership is concentrated within marketing, with campaign configuration, list management and workflow orchestration handled by internal marketing resources and website instrumentation changes coordinated with the site owner.
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