Auburn Hills, 48326, MI,
United States
Spar Group Technographics
Spar Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Spar Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1831 Spar Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spar Group has purchased the following applications: iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2018, Intuit Mailchimp for Marketing Automation in 2016, IONOS Cloud for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spar Group is running and its propensity to invest more and deepen its relationship with iCIMS , Sterling Talent Solutions , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spar Group revenues, which have grown to $255.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spar Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Spar Group Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Spar Group implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System and embedded the iCIMS Recruit Applicant Tracking System on the company careers website to centralize external hiring intake. The deployment surfaces job postings and candidate application forms directly on the Spar careers site, routing applicant data into the ATS for intake and tracking within a single recruitment interface.
The implementation focuses on core Applicant Tracking System capabilities, including job requisition publishing, candidate tracking across application stages, resume parsing and profile creation, configurable candidate workflows, and standard compliance and reporting functionality. Operational ownership sits with corporate HR and talent acquisition teams, with the career site integration providing the primary source of external candidates and serving as the system of record for early-stage recruiting processes.
|
|
|
|
|
BackGround Screening | HCM |
|
2019 | 2019 |
|
|
|
|
|
Core HR | HCM |
|
2020 | 2020 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Spar Group implemented Intuit Mailchimp as its Marketing Automation solution and deployed the application on its public website to capture subscribers and send customer communications. The implementation uses Intuit Mailchimp to support marketing and ecommerce communications across the organization.
Spar Group configured Intuit Mailchimp to deliver core Marketing Automation capabilities, including audience management, email campaign and template authoring, automated drip sequences, list segmentation, and embedded website signup forms. Configuration focused on campaign orchestration, template reuse, and automated sequences to support promotional and retention workflows.
Integration work centered on embedding Mailchimp signup forms and tracking scripts on the Spar Group website to drive subscriber capture and behavioral tracking, with Mailchimp audiences serving as the central email delivery and campaign orchestration layer. The operational scope covers the marketing and ecommerce teams who manage campaign execution, segmentation, and subscriber lifecycle activities.
Governance established centralized marketing operations ownership, content approval workflows, subscriber consent handling, and list hygiene processes to manage campaign cadence and compliance for the Marketing Automation platform. Rollout emphasized on site implementation and handover to internal marketing teams for ongoing campaign management using Intuit Mailchimp.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Spar Group deployed IONOS Cloud to host its public website. The implementation uses IONOS Cloud as the primary Application Hosting and Computing Services provider for sparinc.com, providing the web hosting and cloud compute foundation for the site.
Spar Group uses IONOS Cloud, an Application Hosting and Computing Services solution, to support its public website operations and to underpin marketing and IT web operations. The implementation aligns with standard cloud hosting capabilities such as virtual server provisioning, web server hosting, DNS and SSL termination, and scalable compute resources, and it centers on the company website as the operational scope for these services.
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Spar Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Spar Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||