Speedo
Speedo Technographics
Speedo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Speedo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Speedo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Speedo has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2010, SAP BW (Business Warehouse) for Data Warehouse in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Speedo is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Exclaimer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Speedo revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Speedo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Speedo Tech Stack and Enterprise Applications
Speedo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Speedo implemented SAP ERP ECC 6.0 as its ERP Financial system. The SAP ERP ECC 6.0 deployment established core financial management across the Speedo business within the Pentland Group, covering general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting functionality aligned to the ERP Financial category.
The SAP ERP ECC 6.0 instance was tightly integrated with an eCommera delivered international-ready commerce platform built on Salesforce Commerce Cloud and with eCommera's retail Order Management System, creating a fully integrated commerce to finance flow. Integration work concentrated on master data synchronization, order settlement and invoicing handoff, and finance ledger posting from the OMS into SAP financial modules, with governance structured around cross functional coordination between ecommerce operations, finance, and group IT to manage interfaces, master data control, and release sequencing.
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Expense Management | ERP |
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2013 | 2013 |
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Speedo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, Speedo implemented SAP Apparel and Footwear (SAP AFS) in a global template rollout covering 12 brands including Speedo, Lacoste, Ted Baker, Berghaus, Kickers, Ellesse, Boxfresh, Red or Dead, Mitre, KangaRoos, Brasher, Clerk & Teller, and One True Saxon. The implementation used SAP AFS within the Retail Management category to standardize apparel and footwear merchandising and supply chain processes across the brand portfolio.
The deployment concentrated on Retail Management capabilities typical of SAP AFS, including assortment and range planning, size and variant management, article master and lifecycle management, inventory and replenishment planning, retail merchandise and pricing, and wholesale order processing. SAP Apparel and Footwear was configured as a global template to capture common master data models and business rules, while allowing brand level extensions where needed.
Operational coverage spanned merchandising, inventory planning, replenishment, wholesale and retail channel operations across the 12 brands, with Speedo and Lacoste already live on SAP and the remaining ten brands scheduled for go live mid 2010. The program emphasized centralized master data governance and standardized merchandise workflows to support multi brand retail operations.
Rollout governance relied on a template driven approach with version controlled configuration baselines and coordinated brand cutover plans to manage the mid 2010 go lives. Training and change control were organized around the global template to establish consistent Retail Management workflows and role based access for merchandising and supply chain teams.
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Speedo Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2014 | 2014 |
In 2014, Speedo implemented SAP BW (Business Warehouse) as its Data Warehouse to centralize reporting used by Customer Service and channel management for global and multi-national distributors. The deployment targeted order book oversight and inventory visibility across swim specialist and high street channels, aligning BI capabilities with operational order management processes in Nottingham and supporting international distributor workflows.
The SAP BW (Business Warehouse) implementation focused on building data models and scheduled reporting layers to surface Order Book details, Free stock lists, and sales opportunity reports. Configuration emphasized extract, transform and load pipelines from transactional SAP sources, report authoring for Customer Service use, and automated distribution of BW reports to merchandising and sales stakeholders.
Integrations included feeds from SAP transactional systems for order and inventory data, and operational inputs from the Warehouse Distribution Centre, Credit Management procedures, and Value Added Services to ensure reporting reflected shipping and reschedule events. The Data Warehouse supported cross-functional consumers such as merchandisers, the DC team, credit controllers and Customer Service Coordinators who relied on SAP and BW reports for order placement, confirmation and proactive sales activity.
Governance centered on using BW reports to standardize Order Book management processes, enforce SLA-driven stock checks and formalize workflows for handling rescheduled orders and shipping reconciliations. Operational adoption involved embedding SAP BW reporting into daily Customer Service routines and coordinating reporting outputs with merchandising and fulfillment processes to improve transparency and decision making.
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Speedo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Speedo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2017 | 2017 |
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Speedo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Speedo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2017 | 2017 |
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Speedo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Speedo TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Speedo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Speedo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Speedo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Speedo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Speedo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Speedo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Speedo Technographics
Speedo is a Retail organization based in United Kingdom,
with around 300 employees and annual revenues of $100.0 million.
Speedo operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP Apparel and Footwear (SAP AFS) and SAP BW (Business Warehouse),
covering areas like ERP Financial, Retail Management and Data Warehouse.
Speedo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Speedo recently adopted applications including
Forter in 2021, Kibo Unified Commerce in 2021 and TheHut Ingenuity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Speedo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Speedo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Speedo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.