Sport England
1st Floor 21 Bloomsbury Street,
London, WC1B 3HF,
United Kingdom
London, WC1B 3HF,
United Kingdom
44 345 850 8508
Professional Services
Sport England Technographics
Sport England Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sport England and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Sport England employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sport England has purchased the following applications: Microsoft 365 for Collaboration in 2018, Umbraco CMS for Web Content Management in 2014, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sport England is running and its propensity to invest more and deepen its relationship with Microsoft , Hupport , Umbraco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sport England revenues, which have grown to $416.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sport England intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sport England Tech Stack and Enterprise Applications
Sport England Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Sport England implemented Microsoft 365 as its primary collaboration platform. The Microsoft 365 deployment functions as the organization wide Collaboration suite and is visible in their public presence, indicating integration between internal content workflows and the Sport England website. This cloud delivered SaaS deployment provides a centralized tenant for user identities, access controls, and content hosting that supports staff productivity across corporate and program teams.
Microsoft 365 at Sport England encompasses standard Collaboration capabilities including email and calendaring, document and intranet content collaboration, cloud file storage, and synchronous team communication and meeting functionality, which are used to manage internal information flows and web related content publication. Governance is organized around tenant level policies, role based permissions, and content lifecycle controls to manage access and publishing, aligning collaboration controls with organizational processes. The implementation reflects a cloud first collaboration architecture, with Microsoft 365 serving as the primary Collaboration platform for Sport England.
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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Sport England Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umbraco | Legacy | Umbraco CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014 Sport England implemented Umbraco CMS as the content platform for its public website. Umbraco CMS serves as the organization’s Web Content Management system and is positioned to support marketing and communications through centralized web publishing.
The implementation leverages standard Web Content Management capabilities including authoring and editorial workflows, template driven page rendering, content type and metadata modeling, media library management, content versioning, and scheduled publishing. Umbraco CMS is described and configured to provide role based editorial permissions and content approval processes consistent with a corporate website publishing model.
Operationally the deployment is focused on Sport England’s public website and is used by digital, marketing, and communications teams to create and maintain site content. The platform supports structured content models and templating to enforce brand and accessibility consistency across pages and campaign content.
Governance emphasizes editorial workflows, content staging and preview, and template governance to control site structure and release cadence. Sport England Umbraco CMS Web Content Management is therefore the central platform for website content creation, publishing, and editorial control.
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Sport England CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Sport England implemented Hotjar on its public website to capture visitor behavior and qualitative feedback. Hotjar is deployed as a Customer Experience application and is used to instrument user sessions across site pages for digital insight work.
The implementation relies on a client side script snippet to collect heatmaps, session recordings, conversion funnels and on‑page feedback widgets configured through the Hotjar administrative console. Configuration focused on page-level targeting, event capture for form interactions and segmentation of recordings, reflecting standard Customer Experience capabilities for behavioral analytics and voice of customer collection.
Operational ownership sits with Sport England’s digital and insight teams, where Hotjar data supports user research, UX optimization and content decision making. The rollout covered the public site and key campaign pages, with role-based access controls and administrative filters applied to separate analytics workflows for researchers and web operations.
Governance emphasized configuration and retention controls within Hotjar, and implementation documentation captured tag placement and page scopes for maintenance by the web team. Sport England’s use of Hotjar positions the organization to centralize qualitative session data alongside other web analytics for iterative UX and user research processes.
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Marketing Automation | CRM |
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2018 | 2018 |
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Sport England TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Sport England PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Sport England IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Sport England CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Sport England
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sport England Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sport England IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sport England digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sport England Technographics
Sport England is a Professional Services organization based in United Kingdom,
with around 800 employees and annual revenues of $416.0 million.
Sport England operates a diverse technology stack with applications such as
Microsoft 365, Umbraco CMS and Hotjar,
covering areas like Collaboration, Web Content Management and Customer Experience.
Sport England has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Umbraco and Contentsquare.
Sport England recently adopted applications including
OneTrust Cookie Consent in 2021, OneTrust CookiePro in 2021 and Amazon SES in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sport England’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sport England’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sport England technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.