AI Buyer Insights:

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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

Sportmaster A/S
Location
Baltorpbakken 7,
Ballerup, 2750,
Denmark
Website
https://www.sportmaster.dk/
Phone
45 43 28 72 72
Artw industry
Retail
Employee
Revenue

Sportmaster A/S Technographics

Sportmaster A/S Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sportmaster A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Sportmaster A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sportmaster A/S has purchased the following applications: Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2019, New Relic APM for Application Performance Management in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sportmaster A/S is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sportmaster A/S revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sportmaster A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sportmaster A/S Tech Stack and Enterprise Applications

Sportmaster A/S Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
In 2019, Sportmaster A/S implemented Microsoft 365 as its Collaboration platform. The deployment established Microsoft 365 to support core retail business functions including team communication, enterprise email, and document collaboration for an organization of approximately 1,000 employees, and the public site source for sportmaster.dk references Microsoft 365 assets tied to the corporate tenant. Configuration focused on standard Collaboration capabilities within Microsoft 365, with Microsoft Teams for synchronous communication, Exchange Online for email, SharePoint Online for shared document libraries and intranet content, and OneDrive for personal file sync and collaboration. Governance was organized around tenant-level controls to manage access and sharing across corporate and store functions, applying collaboration and document management policies consistent with retail workflows, and no system integrator or other named integrations were specified in the source.
Sportmaster A/S CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2019 2019
In 2019, Sportmaster A/S implemented Hotjar as part of its Customer Experience tooling on the public site sportmaster.dk. The rollout targeted the retailer’s digital storefront to support e-commerce, UX, and digital marketing functions across its Denmark operations and digital channels, reflecting site-wide behavioral instrumentation for a company of roughly 1000 employees. Deployment used a client-side JavaScript snippet embedded across product pages and checkout flows to enable Hotjar session recordings, heatmaps, conversion funnel analysis, and on-site feedback polls. Configuration emphasized page-level event capture and sampling controls to collect behavioral analytics and qualitative feedback for iterative UX work. Operational coverage routed Hotjar-generated insights to e-commerce, merchandising, and UX teams for analysis and user experience refinement. Governance notes focused on aligning data capture with cookie consent and privacy workflows common to Customer Experience implementations in the EU, keeping behavioral analytics scoped to web interactions rather than backend transactional systems.
Customer Support CRM 2015 2015
Customer Support CRM 2023 2023
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2013 2013
Marketing Automation CRM 2021 2021
Tag Management CRM 2020 2020
Sportmaster A/S ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2013 2013
In 2013, Sportmaster A/S deployed New Relic APM for Application Performance Management on its public website. New Relic APM was instrumented in the web application stack to capture real-time application metrics, transaction traces, error analytics and throughput data, feeding centralized dashboards for operational visibility. The implementation emphasized server-side instrumentation and transaction-level tracing to surface slow transactions and application errors for web performance monitoring. New Relic APM telemetry is consumed by web operations and engineering teams to support incident triage and performance tuning, with dashboards and alerting configured around response time, slow transactions and error rates. Rollout scope was limited to the customer-facing site and its application layers, with configuration focused on metric collection, trace sampling and alert thresholds to enable continuous monitoring and operational validation.
Sportmaster A/S PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
Sportmaster A/S IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Sportmaster A/S

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Sportmaster A/S Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sportmaster A/S IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sportmaster A/S digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sportmaster A/S Technographics
Sportmaster A/S is a Retail organization based in Denmark, with around 1000 employees and annual revenues of $200.0 million.
Sportmaster A/S operates a diverse technology stack with applications such as Microsoft 365, Hotjar and New Relic APM, covering areas like Collaboration, Customer Experience and Application Performance Management.
Sportmaster A/S has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Contentsquare and New Relic.
Sportmaster A/S recently adopted applications including FreshDesk Customer Support in 2023, Playable Leadfamly in 2021 and Fastly in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sportmaster A/S’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Sportmaster A/S’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sportmaster A/S technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.