Spotify Technographics
Spotify Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Spotify and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9123 Spotify employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spotify has purchased the following applications: BlackLine Cash Application for AR Automation in 2015, Greenhouse ATS for Applicant Tracking System in 2023, Ticketmaster for Reservation and Booking Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spotify is running and its propensity to invest more and deepen its relationship with BlackLine , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spotify revenues, which have grown to $3.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spotify intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Spotify Tech Stack and Enterprise Applications
Spotify ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BlackLine | Legacy | BlackLine Cash Application | AR Automation | ERP | n/a | 2015 | 2015 |
In 2015 Spotify implemented BlackLine Cash Application as part of its finance technology stack. The BlackLine Cash Application provided an AR Automation layer to streamline cash posting workflows and was maintained by Spotify's Financial Systems team.
Configuration work focused on cash application capabilities common to AR Automation deployments, including automated payment matching, remittance capture, automated posting to the general ledger, exception handling workflows, and reconciliation rule sets. Administrative responsibilities explicitly included user access provisioning, master data management, rule configuration, and ongoing tuning of matching tolerances and exception routing.
Operational integration connected BlackLine Cash Application with adjacent financial systems, with explicit dependencies on NetSuite for ledger posting and accounting entries, and with Concur and Coupa for supplier and spend data used in matching and exception resolution. Day to day operations required coordination across Procurement, Accounting, FP&A, Global Sourcing, and Financial Engineering, with frontline support and triage managed by the Financial Systems team based in New York and distributed across North America operating in Eastern time collaboration windows.
Governance emphasized JIRA based ticket triage and frontline administration, including direct handling and delegation of support cases, structured testing of ongoing improvements, and coordination for major system upgrades in NetSuite, Coupa, and BlackLine. The operating model balanced application change control, incident management, and continuous configuration under agile practices to sustain the BlackLine Cash Application within Spotify's finance ecosystem.
|
 |
|
|
ERP Financial | ERP |
|
2017 | 2018 |
|
|
|
|
|
Expense Management | ERP |
|
2014 | 2014 |
|
|
|
|
|
Expense Management | ERP |
|
2015 | 2015 |
|
Spotify HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
In 2023, Spotify implemented Greenhouse ATS on its website. The deployment uses Greenhouse ATS as the Applicant Tracking System to capture candidate applications directly from Spotify's careers pages and public application forms.
Configuration emphasizes applicant intake and pipeline management, including job posting orchestration, structured candidate stages, interview scheduling and scorecards, and offer workflow controls, aligning with standard Applicant Tracking System functional modules. Greenhouse ATS is configured to support requisition templates, role-based hiring workflows and structured evaluation to standardize hiring across teams.
Operational ownership sits with Spotify recruiting and HR operations, with hiring managers consuming candidate pipelines and interview feedback through Greenhouse ATS workflows. Governance includes centralized configuration of job templates, access controls and data retention procedures, and the implementation is instrumented on Spotify's website to provide a direct candidate submission channel into Greenhouse ATS.
|
|
|
|
|
Core HR | HCM |
|
2014 | 2014 |
|
|
|
|
|
Learning and Development | HCM |
|
2015 | 2015 |
|
Spotify ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Spotify embedded Ticketmaster on its website to provide Reservation and Booking Management for consumer ticketing and event sales. The deployment placed the Ticketmaster application directly in the consumer web flow, making booking and seat selection available through Spotify’s public site.
The implementation of Ticketmaster included standard Reservation and Booking Management modules such as event catalog presentation, inventory and availability controls, seat selection interfaces, checkout and payment orchestration, order confirmation, and basic reporting and reconciliation capabilities. Ticketmaster was integrated as a web-facing service, using embedded widgets and API-driven order handling to surface event listings and process bookings while maintaining session continuity with Spotify’s site.
Operational scope focused on the consumer-facing website, with primary business functions impacted including product management, marketing for event promotion, and customer support for ticketing inquiries. Governance centered on ticketing workflows, inventory controls, and fulfillment processes implemented alongside Spotify’s web release cadence to ensure consistent booking behavior and customer experience.
|
Spotify AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Generative AI Platforms | AI Development |
|
2022 | 2022 |
|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2016 | 2017 |
|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2019 | 2019 |
|
Spotify AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Artificial Intelligence Marketing | AI-Powered Application |
|
2016 | 2016 |
|
Spotify Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2016 | 2016 |
|
Spotify Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2011 | 2011 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Spotify Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2019 | 2019 |
|
Spotify CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2016 | 2016 |
|
Spotify EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2014 | 2014 |
|
Spotify ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
|
|
|
|
Incident Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Spotify Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procure to Pay | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Procurement | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2015 | 2015 |
|
Spotify TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2013 | 2013 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2015 |
|
Spotify PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Test Automation Platform | PaaS |
|
2021 | 2021 |
|
Spotify IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Spotify CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Spotify
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Machine Learning Engineer | Manager | HR | |
|
|
|
Software Engineer - Machine Learning | Manager | IT | |
|
|
|
HRIS Specialist | Manager | HR | |
|
|
|
Global HR Business Partner | Manager | HR | |
|
|
|
CHRO | CXO | HR | |
|
|
|
VP Technology | VP | IT | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Chief Accounting Officer | CXO | Finance | |
|
|
|
Senior Legal Counsel | Manager | Legal | |
|
|
|
Global Head of Compliance | Director | Finance | |
|
|
|
Director of Global Tax Reporting & Compliance | Director | Finance | |
|
|
|
Tax Director - Global Corporate Tax | Director | Finance | |
|
|
|
Head of Financial Markets, Senior Treasury Manager | Director | Finance | |
|
|
|
Senior Director, Treasury | Director | Treasury | |
|
|
|
Head of global Cash Management, Senior Treasury Manager | Director | Finance | |
|
|
|
Head of Financial Markets (interim), Treasury Manager | Director | Finance | |
|
|
|
Chief Freemium Officer | CXO | Operations | |
|
|
|
VP Product and Growth | VP | R&D | |
|
|
|
Associate Director, CRM Marketing | Director | Marketing | |
|
|
|
Marketing Director, Northern Europe (Nordics, UK & IE) | Director | Marketing | |
|
|
|
Salesforce Administrator - Sales Engineering | Manager | Marketing | |
|
Apps Being Evaluated by Spotify Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Spotify IT executives and key decision makers. This section highlights Spotify's latest recorded technology evaluations, including Split for Apps Development on 2025-10-21 and Okta Identity Cloud for Identity and Access Management (IAM) on 2025-09-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Spotify digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-21 | Spotify | Evaluated | Split Software | Split | Apps Development | PaaS |
| 2025-09-25 | Spotify | Evaluated | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | CyberSecurity |
FAQ - APPS RUN THE WORLD Spotify Technographics
Spotify is a Media organization based in Sweden,
with around 9123 employees and annual revenues of $3.19 billion.
Spotify operates a diverse technology stack with applications such as
BlackLine Cash Application, Greenhouse ATS and Ticketmaster,
covering areas like AR Automation, Applicant Tracking System and Reservation and Booking Management.
Spotify has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BlackLine, Greenhouse and Ticketmaster.
Spotify recently adopted applications including
Greenhouse ATS in 2023, Ticketmaster in 2023 and Vespa.ai in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Spotify’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Spotify’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Spotify technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.