AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

SPRIM Tech Stack and Enterprise Applications

SPRIM ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Netsuite OpenAir Professional Services Automation ERP Services and Operations n/a 2011 2012
In 2011, SPRIM implemented Oracle Netsuite OpenAir as its Professional Services Automation platform. The July 2011 initiative was promoted to facilitate global corporate integration from Quickbooks to Netsuite OneWorld, and included organization wide training across multiple countries with direct involvement from the CFO. Oracle Netsuite OpenAir was configured to support core Professional Services Automation workflows including project management, resource scheduling and utilization, time and expense capture, project accounting, and billing automation. Configuration emphasized project lifecycle orchestration and alignment of time and expense data with project financials to standardize delivery and invoicing processes across services teams. Integration work focused on tying Oracle Netsuite OpenAir into the corporate financial layer, enabling data flows to Netsuite OneWorld while maintaining Quickbooks connections during the transition period. Governance activities included cross country training led with the finance function, standardized time entry and billing policies, and centralized project accounting controls to ensure consistent operational processes across SPRIMs global sites.
SPRIM AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020, SPRIM implemented Hubspot Live Chat, deploying a customer-facing conversational layer categorized as Chatbots and Conversational AI on its corporate website in the United States. The implementation targets real-time visitor engagement, structured lead capture, and rapid routing of inbound inquiries to commercial and client service teams. Hubspot Live Chat functions as the primary front-line touchpoint for digital requests and initial qualification. Hubspot Live Chat was configured to present a persistent chat widget, scripted bot flows for first-response qualification, canned response libraries for repeatable questions, and conversational forms to capture normalized inquiry data. The configuration emphasizes automated routing rules and thread persistence to preserve context across sessions, and it enables seamless handoff from automated flows to human responders when needed. These functional elements support marketing and sales workflows for lead identification and intake. Operational governance placed ownership of message templates, bot scripts, and response SLAs with marketing and sales operations, while client services manages escalation protocols for account or technical issues. Training materials and documented response playbooks were adopted to align front-line agents on qualification criteria and escalation paths, and chat transcripts are retained within the application to drive iterative script and content refinement. Monitoring practices concentrate on conversational coverage and response consistency to maintain service levels. The implementation clarifies the relationship between SPRIM, Hubspot Live Chat, the Chatbots and Conversational AI category, and business functions, with the application explicitly serving customer engagement, lead generation, and support intake for SPRIM’s professional services organization. Hubspot Live Chat is publicly deployed on SPRIM’s website as the operational conversational interface for inbound customer interactions.
SPRIM Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2019 2019
In 2019, SPRIM deployed Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution, embedding Cisco Webex Meetings on the company website to support external client facing sessions and internal collaboration for its professional services teams. The deployment was positioned to unify real time collaboration across delivery and client engagement workflows for the 450 employee, United States based firm. Configuration focused on core meeting capabilities common to the Audio Video and Web Conferencing category, including scheduled and ad hoc video conferencing, screen and file sharing, meeting recording and playback, host controls and participant management, and meeting templates for recurring client sessions. Administrators provisioned conferencing controls and meeting policies to standardize meeting security and operational settings, and the implementation emphasized conference orchestration and user access management as central configuration concerns. Operational coverage extended to delivery teams and client engagement functions, with the instance surfaced on SPRIMs public site to simplify meeting join flows and client scheduling. Governance was organized around centralized administration of meeting policies and role based host privileges, with ongoing operational ownership by internal IT and collaboration administrators to maintain consistency of meeting controls and user provisioning.
Collaboration Collaboration 2015 2015
SPRIM CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2020 2020
Customer Experience CRM 2018 2018
Digital Advertising Platform CRM 2020 2020
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
SPRIM IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at SPRIM

First Name Last Name Title Function Department Email Phone
Founder, Managing Partner CXO Finance
Head of Strategy & Intelligent Innovation, Americas Director IT
Director, Engagement Manager, Strategy & Intelligent Innovation Manager IT

Apps Being Evaluated by SPRIM Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SPRIM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SPRIM digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD SPRIM Technographics
SPRIM is a Professional Services organization based in United States, with around 450 employees and annual revenues of $55.0 million.
SPRIM operates a diverse technology stack with applications such as Oracle Netsuite OpenAir, Hubspot Live Chat and Cisco Webex Meetings, covering areas like Professional Services Automation, Chatbots and Conversational AI and Audio Video and Web Conferencing.
SPRIM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, HubSpot and Cisco Systems.
SPRIM recently adopted applications including Hubspot Marketing Automation in 2021, Salesforce Sales Cloud in 2021 and Hubspot Live Chat in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SPRIM’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates SPRIM’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SPRIM technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.