Sprout Social
131 South Dearborn Street Suite 700,
Chicago, 60603, IL,
United States
Chicago, 60603, IL,
United States
1 866-878-3231
Professional Services
Sprout Social Technographics
Sprout Social Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sprout Social and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1322 Sprout Social employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sprout Social has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Culture Amp for Employee Experience in 2017, Drift AI Chatbot for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sprout Social is running and its propensity to invest more and deepen its relationship with Oracle , Culture Amp , Vistra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sprout Social revenues, which have grown to $406.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sprout Social intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sprout Social Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Sprout Social implemented Oracle NetSuite ERP as its ERP Financial system. The cloud-based Oracle NetSuite ERP deployment established a single transactional ledger for finance and revenue operations at the SaaS company, providing foundational accounting and consolidated financial data for planning and reporting.
The implementation emphasized core ERP Financial capabilities common to the category, including general ledger consolidation, accounts receivable and accounts payable workflows, and revenue management tied to subscription billing. Configuration work focused on automating data feeds and reconciliations to reduce manual consolidation effort and to support faster month-end reporting and statutory close processes.
NetSuite was integrated into a planning and reporting layer using Vena and operated alongside Salesforce for CRM to align pipeline and revenue metrics. Those integrations created a unified dataset for budgeting, forecasting, scenario analysis, and revenue planning, with the ability to segment results by operational site such as the Dublin office. The combined architecture linked transactional records in Oracle NetSuite ERP to CRM pipeline data, enabling consistent retention, churn and average deal size metrics across systems.
Operational coverage centered on finance, sales and marketing teams, and executive leadership who consumed integrated reports to guide investment and go-to-market decisions. Governance and workflow changes included standardized reporting templates, a centralized KPI model as the single source of truth, and an Excel-friendly planning interface that preserved analyst workflows while eliminating manual data stitching.
Explicit outcomes reported after the rollout included reducing monthly reporting time from three days to one hour and achieving consistent revenue metrics that improved confidence in decision making. In the two years after the 2018 implementations Sprout Social went public in 2019 and expanded hiring and its Dublin office, outcomes that finance cited as supported by more reliable revenue planning.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2017 | 2017 |
In 2017 Sprout Social implemented Culture Amp as an Employee Experience solution. The deployment is provisioned via a dedicated Culture Amp site at sproutsocial.cultureamp.com, indicating a hosted SaaS implementation accessible through the company’s corporate access flows. Sprout Social is a United States based professional services company with approximately 1,322 employees, positioning the Culture Amp deployment for company wide people programs and recurring employee feedback cycles. Culture Amp serves as the central Employee Experience platform for survey distribution and employee engagement touchpoints.
Culture Amp is configured to support core Employee Experience capabilities such as engagement surveys, performance feedback workflows, and people analytics, delivering survey management, reporting, and manager feedback functionality to HR and People operations. Administration is centralized within HR and People teams, using role based access control to manage survey cadence and reporting visibility across managers and employees. Operational scope includes ongoing employee feedback collection and performance enablement across Sprout Social’s workforce, with the Culture Amp subdomain acting as the primary access and distribution channel for campaigns and analytics.
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HR Compliance | HCM |
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2025 | 2025 |
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Learning and Development | HCM |
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2021 | 2021 |
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Talent Assessment | HCM |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Sprout Social implemented Drift AI Chatbot on their website. The Drift AI Chatbot was deployed as an embedded web conversational layer, configured to handle website engagement, real time lead qualification, meeting scheduling, and initial support triage. Implementation emphasized conversational playbooks, natural language responses, and escalation pathways that route conversations to human agents for complex inquiries.
Sprout Social positioned Drift AI Chatbot as a Chatbots and Conversational AI solution to support marketing, sales, and customer support functions across its public website. Operational ownership is aligned to digital experience and customer success, with response governance managed through bot playbooks and iterative intent tuning. The deployment architecture centers on a hosted widget interacting with Sprout Social web sessions, with the Drift AI Chatbot delivering conversational routing and qualification capabilities consistent with Chatbots and Conversational AI platforms.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics, Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Enablement | CRM |
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2018 | 2019 |
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Sales Engagement | CRM |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Incident Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Sprout Social
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sprout Social Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sprout Social Technographics
Sprout Social is a Professional Services organization based in United States,
with around 1322 employees and annual revenues of $406.0 million.
Sprout Social operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Culture Amp and Drift AI Chatbot,
covering areas like ERP Financial, Employee Experience and Chatbots and Conversational AI.
Sprout Social has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Culture Amp and Drift.
Sprout Social recently adopted applications including
Vistra Global Expansion Platform (GEP) in 2025, Coupa Business Spend Management in 2025 and HackerRank Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sprout Social’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sprout Social’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sprout Social technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.