Spruce
1408 E 13th St,
Austin, 78702, TX,
United States
Austin, 78702, TX,
United States
1 888-886-8415
Professional Services
Spruce Technographics
Spruce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Spruce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Spruce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spruce has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2019, Lever by Employ for Applicant Tracking System in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spruce is running and its propensity to invest more and deepen its relationship with Intuit , Oracle , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spruce revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spruce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Spruce Tech Stack and Enterprise Applications
Spruce ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Spruce implemented Intuit Quickbooks Enterprise as its ERP Financial platform to centralize invoicing and core financial operations across the nascent operations organization. The deployment coincided with a rapid scale of the operations team from two employees to over forty, and the implementation supported finance needs for sales operations, customer service, supplier account management, business intelligence, and compliance management functions.
Configuration and functional modules focused on invoicing, accounts receivable workflows, and financial record consolidation typical of an ERP Financial system, with Intuit Quickbooks Enterprise used as the authoritative invoicing ledger. Automation tooling was introduced to orchestrate invoicing workflows, and the company sourced complementary applications for data visualization, CRM, contracting, and operational tooling to extend financial and operational processes.
Integrations and adjacent systems implemented alongside Intuit Quickbooks Enterprise included Workato for invoicing automation, Salesforce and Groove for CRM and invoicing touchpoints, Looker for business intelligence reporting, Ironclad for contracting, 15Five for performance review workflows, Guru for knowledge management, Lever for hiring, and Aircall and Talkdesk for VOIP customer contact. Financial data from Intuit Quickbooks Enterprise was surfaced to the in-house business intelligence team and used to align sales operations and supplier account management with invoicing and cash flow visibility.
Governance and process change were driven by Spruce leadership in operations, with a deliberate restructuring of customer service into a flexible, part-time model to scale with demand and operational responses to the COVID-19 pandemic aimed at retaining customers and upholding increased safety standards. The implementation of Intuit Quickbooks Enterprise in 2019 was part of a broader tooling strategy that centralized financial workflows, established integrations for automation, and enabled the launch of the companys internal business intelligence capability.
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ERP Financial | ERP |
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2020 | 2020 |
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Spruce HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Spruce implemented Lever by Employ as its Applicant Tracking System. The Lever by Employ deployment was timed with a rapid expansion of Spruce operations from a small central team to a broader organization, and it was scoped to support hiring across sales operations, customer service, supplier account management, business intelligence, and compliance functions.
Lever by Employ was configured to deliver standard Applicant Tracking System modules including requisition and candidate lifecycle management, interview scheduling, offer workflows, and reporting dashboards. The configuration emphasized automation of hiring stage transitions and interviewer scorecards to support a flexible part time staffing model and decentralized hiring decisions by hiring managers.
The implementation integrated Lever with Spruces broader technology stack that had been sourced, including CRM via Salesforce and workflow orchestration through Workato, contracting tools such as Ironclad, performance review tooling 15Five, knowledge management in Guru, invoicing systems including QuickBooks, and VOIP providers Aircall and Talkdesk for interview coordination. Governance introduced structured approval flows, standardized hiring workflows, and coordination between recruiting and onboarding processes, and the system supported operational adjustments during the COVID 19 pandemic to help retain customers and uphold increased safety standards.
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Applicant Tracking System | HCM |
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2020 | 2020 |
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Employee Experience, Employee Engagement | HCM |
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2023 | 2024 |
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Spruce AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Spruce implemented HubSpot Live Chat on its public website. HubSpot Live Chat is a Chatbots and Conversational AI application that Spruce uses as an embedded web chat widget to capture visitor inquiries, present automated chatflows for common questions, and enable live agent handoff during real time conversations. Configuration emphasized HubSpot native conversation inbox functionality, scripted bot responses, and contact capture for lead qualification.
HubSpot Live Chat conversations are consolidated into HubSpot's contact database to enable automated contact creation and profile enrichment, and routing into a shared inbox workflow. The deployment supports Marketing led website lead capture, initial qualification for Sales, and first line engagement for Customer Success, with governance oriented around shared inbox ownership and standardized messaging templates to ensure consistent routing and follow up.
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Intelligent Process Automation | AI-Powered Application |
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2019 | 2019 |
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Spruce Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Spruce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Spruce Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Spruce eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Spruce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Call Center | CRM |
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2019 | 2019 |
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Call Center | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Spruce ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Spruce PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Spruce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Spruce CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Spruce
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Support and Customer Experience | Director | Customer Service | |
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National Director of Sales | Director | Finance | |
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Senior Manager, Customer Support | Manager | Customer Service | |
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Founder & CEO | CXO | Finance | |
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Senior Manager, Strategy & Operations | Manager | Operations | |
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Chief of Staff | CXO | Finance | |
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Manager, Strategy and Operations | Manager | Finance | |
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Apps Being Evaluated by Spruce Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Spruce IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Spruce digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Spruce Technographics
Spruce is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Spruce operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Lever by Employ and Hubspot Live Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Spruce has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Employ and HubSpot.
Spruce recently adopted applications including
UKG Great Place to Work Emprising in 2023, Hubspot Live Chat in 2023 and Zoominfo Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Spruce’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Spruce’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Spruce technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.