Starbucks

2401 Utah Avenue South,
Seattle, 98134, WA,
United States

https://www.starbucks.com/

1 206-447-1575

Retail

Starbucks Technographics

Starbucks Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Starbucks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 381000 Starbucks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Starbucks has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, Rackspace Cloud for Application Hosting and Computing Services in 2014, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Starbucks is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Starbucks revenues, which have grown to $35.98 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starbucks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Starbucks Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Power BI	Analytics and BI	Analytics and BI	n/a	2016	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2021	2021

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Rackspace Technology	Legacy	Rackspace Cloud	Application Hosting and Computing Services	IaaS	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Infrastructure as Code (IaC)	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Web Gateways (SWG)	IaaS	Subscribe	2018	2018

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2016	2016
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2014	2014

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2017	2017

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2018	2018

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Compliance	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Contingent Labor Management	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Performance and Goal Management, Employee Recognition and Rewards Management	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Recruiting	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2007	2007
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Succession and Leadership Planning	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2015	2015

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Customer Engagement, Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Listing Management	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Sales Automation	CRM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Trade Promotion Management	CRM	Subscribe	2012	2012

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Enterprise Asset Management	ERP Services and Operations	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Facility Management	ERP Services and Operations	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Point Of Sale	ERP Services and Operations	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2008	2008

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2017
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2013	2013

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Inventory Management	SCM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Order Management	SCM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Order Management	SCM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Order Management	SCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Transportation Management	SCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Warehouse Management	SCM	Subscribe	2018	2018

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2022	2022

Professional Services

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	2016	2016

IT Decision Makers and Key Stakeholders at Starbucks

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Director, Data Engineering and Analytics	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice president of Technology, Business Intelligence and Data Services	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Treasury Director, International Liquidity and Operations	Director	Treasury	Subscribe	Subscribe
Subscribe	Subscribe	Director Finance and Business Development, International Channel Development	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Marketing Officer	CXO	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	President and Chief Operating Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO, International and Channels Finance	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP Corporate Finance	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Finance Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Manager - HR Operations	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director, Global Supply Chain	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, HR Shared Services	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Executive Vice President, Chief Procurement Officer	CXO	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	IT Infrastructure Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP, tax & customs, Starbucks Coffee Company	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Income Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Indirect Tax and Customs	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Tax & Customs	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, IT	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	SVP Finance	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CHRO	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Information Technology	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice president, Starbucks Technology - Partner (People) Technology	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Global Total Rewards & Service Delivery	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR Service Delivery	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Exec. VP, CFO & Principal Accounting Officer	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Income Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Deputy General Counsel and Chief Ethics & Compliance Officer	CXO	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Director, Inclusion & Diversity Policy and EEO Compliance	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, HR Compliance	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Partner Resources Manager, Legal & Corporate Affairs \| Public Affairs	Manager	Legal	Subscribe	Subscribe
Subscribe	Subscribe	IT Asset Management - Retail Infrastructure Technologies	CXO	Investment	Subscribe	Subscribe
Subscribe	Subscribe	Director, Operations Services	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Digital Transformation Executive Director Enterprise Architecture	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Regional Director Operations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP of Technology Operations	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP Regional Operations, Washington/Oregon/Alaska	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Technology Strategy and Business Transformation	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP, Global Manufacturing	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Digital Experiences & International Customer, Marketing, Product	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	VP, Payments, Starbucks Gift Card & Fraud	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Group Manager, Digital Retail Experiences	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Loyalty Partnerships & Experience Marketing	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Digital Customer Experience Ordering & Delivery	VP	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director, Loyalty Partnerships & Experience Marketing	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Director Digital Retail Experiences	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Loyalty Marketing Digital Experience Manager	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	District Sales Operations Manager	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Global Executive and Travel manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Loyalty	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	CHRO	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President - HR North America	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Talent Acquisition Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Architect & SVP, Enterprise Data, Architecture, and Emerging Technology	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Data Engineering, Platforms and AI	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of Data and Enterprise Architecture	Director	IT	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by Starbucks Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Starbucks Technographics

Analytics and BI

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IaaS

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ITSM

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PaaS

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Collaboration

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HCM

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When

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CRM

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Old Product

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VAR/SI

When

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ERP Services and Operations

Vendor

Old Product

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Category

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VAR/SI

When

Live

EPM

Vendor

Old Product

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VAR/SI