StarHub
67 Ubi Avenue 1, #03-01 StarHub Green,
Singapore, 408942,
Singapore
Singapore, 408942,
Singapore
65 6825-5457
Communications
StarHub Technographics
StarHub Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by StarHub and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1637 StarHub employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that StarHub has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, SAP SuccessFactors Employee Central for Core HR in 2019, Conviva for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems StarHub is running and its propensity to invest more and deepen its relationship with SAP , Workday , Conviva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing StarHub revenues, which have grown to $1.87 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for StarHub intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
StarHub Tech Stack and Enterprise Applications
StarHub ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, StarHub implemented SAP S/4 HANA as its ERP Financial system, migrating from SAP ERP ECC 6.0 and deploying SAP S/4 HANA on SAP Cloud to consolidate core finance operations. The program was led through the IT and PMO organization in close collaboration with the Finance Director, with explicit focus on revenue forecasting, P&L management, billing reconciliation and financial close processes.
The SAP S/4 HANA deployment concentrated on standard ERP Financial functional modules, including general ledger, accounts receivable, accounts payable, revenue accounting and billing orchestration, with emphasis on master data conversion and transactional data migration. Configuration and testing workflows followed structured SDLC and hybrid Agile delivery patterns noted in the program, and data migration controls were applied to achieve high conversion fidelity.
Integrations for SAP S/4 HANA included linking finance and billing processes to Salesforce CRM for customer and sales data flows, and interfaces with StarHub telecom BSS/OSS components to align billing and revenue recognition. The implementation also aligned with broader IT infrastructure and security components such as IAM and cybersecurity controls, reflecting integration points with the company s ICT, cloud and security stack.
Governance for the SAP S/4 HANA rollout was PMO driven, using formal IT governance, risk and compliance practices and executive steering to manage scope, quality and schedule, and to coordinate change across Finance and IT. The SAP S/4 HANA migration recorded explicit outcomes including 98% data accuracy in migrated records and a 25% improvement in system response time after cutover, while delivery leveraged PMO controls, audit readiness and cross-functional executive reporting.
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StarHub HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Oracle PeopleSoft HCM | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2019 | 2020 |
In 2019 StarHub implemented SAP SuccessFactors Employee Central as its Core HR platform, initiating a program to replace Oracle PeopleSoft HCM and Taleo for recruitment. The implementation was led by the HRIS Manager who took overall responsibility for SuccessFactors HCM products implementation and roll out, and for day to day HRIS operations across the HR center of excellence.
The project centered on provisioning SAP SuccessFactors Employee Central as the master HR system of record, consolidating core HR master data, organizational management, and employee profile workflows consistent with Core HR functionality. Workstreams included configuration of employee data models and processes to absorb recruitment intake previously managed in Taleo, and requirement consolidation for downstream payroll and commission processing.
Integrations and operational scope focused on creating downstream interfaces and process handoffs to payroll and commission systems, while applying robotic process automation for processes that were not suitable for direct system integration. The program emphasized cross HR COE collaboration, with the HRIS Manager coordinating process reviews across payroll, commission, and other downstream systems to standardize inputs to SAP SuccessFactors Employee Central.
Governance and rollout were organized under a central HRIS lead, aligning requirements consolidation, process review, and digitization efforts to move HR system processes toward full digitization. The initiative combined cloud based SAP SuccessFactors Employee Central deployment with RPA driven automation for non integrated tasks, and established ongoing HRIS operational ownership within StarHub Singapore.
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Digital Adoption | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting Chatbot | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2020 |
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StarHub Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, StarHub deployed Conviva on their website starhubtvplus.com. Conviva is being used as an Analytics and BI application to instrument web-based content and to provide real-time visibility into audience behavior and experience on the StarHub TV Plus web property.
The implementation centers on client-side instrumentation across web pages and media player sessions, capturing playback metrics, session level telemetry, engagement signals, and quality of experience data. Configuration emphasizes real-time dashboards, session analytics, cohort reporting, and alerting workflows typical of Analytics and BI platforms, with Conviva used to surface operational signals for troubleshooting and content performance analysis.
Operational ownership spans digital product, content operations, engineering, and customer experience teams, with centralized analytics governance for event tagging, dashboard stewardship, and data quality controls. Conviva is the primary Analytics and BI tool tied to StarHub's public web property, supporting cross functional processes to escalate live experience issues and to inform content and product decisions.
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StarHub Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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PBX, VoiP and Phone Systems | Collaboration |
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2003 | 2004 |
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StarHub Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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StarHub CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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StarHub EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2024 | 2025 |
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StarHub PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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StarHub IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2012 | 2012 |
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Network Management and Monitoring | IaaS |
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2022 | 2023 |
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StarHub CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2012 | 2012 |
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Next Generation Firewall | CyberSecurity |
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2020 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at StarHub
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief of People, Organisation and Communications | CXO | HR | |
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AVP, Head of TA, People Ops & HR Info Systems | VP | HR | |
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Senior Human Resource Manager | Manager | HR | |
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Culture & Change Manager, Human Resources | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Vice President, Business Technology Solutions | VP | IT | |
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Apps Being Evaluated by StarHub Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from StarHub IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the StarHub digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD StarHub Technographics
StarHub is a Communications organization based in Singapore,
with around 1637 employees and annual revenues of $1.87 billion.
StarHub operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Conviva,
covering areas like ERP Financial, Core HR and Analytics and BI.
StarHub has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Conviva.
StarHub recently adopted applications including
Conviva in 2025, Workday Adaptive Planning (ex Adaptive Insights) in 2024 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of StarHub’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates StarHub’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete StarHub technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.