Watford, WD18 8YN,
United Kingdom
StarLeaf Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by StarLeaf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 211 StarLeaf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that StarLeaf has purchased the following applications: Livestorm for Audio Video and Web Conferencing in 2020, Salesforce Pardot for Marketing Automation in 2016, Twilio Sendgrid for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems StarLeaf is running and its propensity to invest more and deepen its relationship with Livestorm , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing StarLeaf revenues, which have grown to $27.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for StarLeaf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Livestorm | Legacy | Livestorm | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, StarLeaf implemented Livestorm on its website to support browser-based event and meeting delivery. The Livestorm deployment serves Audio Video and Web Conferencing requirements for live webinars and scheduled meetings accessed directly from StarLeaf's public web property.
The configuration uses Livestorm's browser-native meeting and webinar capabilities, including live video, screen sharing, session scheduling, attendee registration, and basic event analytics. Implementation details indicate an emphasis on embeddable session pages and automated registration flows to capture and route leads into StarLeaf's web engagement processes.
Architecture is cloud hosted and web embedded, positioning Livestorm as a SaaS front-end for external engagement rather than an on-premise conferencing layer. Operational scope centers on marketing and customer engagement functions, where Livestorm is used to run product demos, customer briefings, and public webinars from the corporate site.
Governance focuses on event lifecycle management, registration workflow configuration, and attendee data capture tied to website lead processes, with privacy and cookie controls handled at the web property level. The implementation frames the relationship StarLeaf Livestorm Audio Video and Web Conferencing as a customer-facing engagement platform integrated into StarLeaf's online presence.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, StarLeaf implemented Salesforce Pardot to instrument its corporate website for Marketing Automation. The deployment established Pardot as the central marketing automation platform supporting marketing and demand generation activities across the organization.
Salesforce Pardot was configured to capture website leads, deploy email nurture programs, and track visitor behavior through embedded tracking scripts, using prospect scoring and segmentation to manage prospect lifecycle and qualification. The implementation emphasized campaign attribution workflows, form and landing page management, and content asset tracking, with governance centered on centralized marketing ownership of campaign assets and segmentation rules, and operational handoff processes to sales for qualified prospects.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013 StarLeaf deployed Twilio Sendgrid for Transactional Email on its website, embedding programmatic email delivery into customer-facing web workflows. The implementation integrated Twilio Sendgrid Email API or SMTP relay with the site to handle core transactional flows such as account provisioning, password resets, and session notifications, and it relied on template-driven content to keep messages consistent across customer touchpoints.
The Twilio Sendgrid deployment included configuration of template management, API key provisioning, event webhook endpoints for delivery and bounce processing, and suppression list handling to support operational deliverability. Operational scope focused on the public website and customer operations workflows, with centralized governance for template versioning and API credential controls and monitoring through Twilio Sendgrid reporting and event streams to inform ongoing operational handling of email events.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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