Storytel
Tryckerigatan 4 Norra Riddarholmshamnen 1,
Stockholm, 111 28,
Sweden
Stockholm, 111 28,
Sweden
46 8 40 93 07 00
Media
Storytel Technographics
Storytel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Storytel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 766 Storytel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Storytel has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Google Looker for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Storytel is running and its propensity to invest more and deepen its relationship with Oracle , Teamtailor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Storytel revenues, which have grown to $298.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Storytel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Storytel Tech Stack and Enterprise Applications
Storytel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019 Storytel implemented Oracle NetSuite ERP as its ERP Financial platform. The Oracle NetSuite ERP rollout began as a Netsuite implementation from scratch, with the Financial Systems and Process Owner accountable for system implementation, modules and upgrades from project start.
The implementation concentrated on configuring core ERP Financial capabilities typical for a cloud financial system, including general ledger control, accounts payable and receivable workflows, revenue posting and financial reporting, while supporting ongoing module upgrades and process automation within the NetSuite environment. Operational coverage centered on Storytel AB in Stockholm, with responsibilities spanning system management, project leadership and continuous evolution of financial processes. Governance was exercised through the Financial Systems and Process Owner role, which centralized configuration decisions, managed staged upgrades and coordinated process standardization across the finance organization.
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Storytel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Storytel implemented Teamtailor ATS, a Recruiting,Applicant Tracking System, to host its public career site and manage inbound applications. The deployment surfaces job listings on jobs.storytel.com and positions Teamtailor ATS as the primary applicant experience on the company website. Storytel is a Sweden-based media company with approximately 766 employees, and the implementation is scoped to support corporate recruiting across the organization.
Teamtailor ATS was configured to centralize standard applicant tracking workflows including job posting, candidate capture via web application forms, pipeline staging, and employer branding on the career site. The configuration leverages candidate workflow automation and communication templates typical of Recruiting,Applicant Tracking System platforms, aligning hiring manager review queues with HR intake processes. Teamtailor ATS is referenced as the system of record for applicant status and pipeline progression.
Operational governance centers on HR and hiring manager collaboration through the Teamtailor ATS career site integration, with role-based access and structured approval gates for offer and interview workflows. The implementation emphasizes centralized job distribution on the public site and consolidated candidate management inside Teamtailor ATS, supporting Storytel recruitment activity from job posting through candidate evaluation.
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Storytel Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Looker | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Storytel implemented Google Looker as a central Analytics and BI application to support its analytics practice and product decision making. The deployment was aligned with Storytel’s Google Cloud Platform data stack, positioning Google Looker as the front-end analytics and reporting layer for the Analytics team and cross-functional stakeholders.
Configuration work focused on Looker’s core capabilities, including development of LookML data models, curated dashboards, exploration surfaces for ad hoc analysis, and reusable looks and tiles for product and commercial reporting. Google Looker was used to operationalize end-to-end analytical workflows, from metric definition and data modeling through visualization, scheduled delivery and embedded explorations for product teams.
Integrations explicitly included BigQuery as the primary analytical datastore and Jupyter Notebooks and Python for upstream analysis and experimentation, reflecting an architecture where Google Looker queries BigQuery and analysts supplement analysis with Notebook-based workflows. The implementation supported stakeholders across product development, content management, business strategy and marketing, with analytics workstreams tied to product experimentation, A/B testing and commercial insight generation.
Governance and process work emphasized metric ownership, data literacy and analytics enablement, with Product Data Analysts responsible for problem definition, preparing and structuring data assets, running experiments and communicating recommendations. Storytel positioned the Google Looker implementation to serve as both a reporting platform and an internal data ambassador mechanism to upskill business stakeholders and standardize metrics and experiment reporting across teams.
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Storytel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Storytel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2019 | 2019 |
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Storytel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Storytel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Storytel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Storytel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Storytel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Global CRM | Director | Finance | |
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Global CRM Manager Europe | Manager | IT | |
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Head of Global Customer Support | Director | Customer Service | |
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Chief Technology Officer | CXO | IT | |
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Global CRM Manager | Manager | IT | |
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Apps Being Evaluated by Storytel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Storytel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Storytel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Storytel Technographics
Storytel is a Media organization based in Sweden,
with around 766 employees and annual revenues of $298.0 million.
Storytel operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Teamtailor ATS and Google Looker,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Analytics and BI.
Storytel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Teamtailor and Google.
Storytel recently adopted applications including
Hotjar in 2022, Cloudflare CDN in 2022 and Google Cloud CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Storytel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Storytel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Storytel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.